Lewis Craddock ✓ Verified

Male Fashion Influencers

Menswear meets modern lifestyle UK - Kent 📌

147.3KFollowers

1.1KFollowing

411Posts

0.2%Engagement Estimated

Creator summary

UK-based creator from Kent covering menswear alongside modern lifestyle topics, including fragrance, grooming and travel. Content is primarily video-led and often features product showcases, personal stories and destination-focused posts.

Male fashion and lifestyle creator

Content formats

Video

70.8%

Carousel

20.8%

Image

8.3%

Based on 24 posts

Niche & topics

Male Fashion Influencers

Fragrance And GroomingTravelBarcelonaModern lifestyle

MenswearFragranceTravelGroomingBarcelona

Known for

Menswear content
Fragrance and grooming
Barcelona travel content
London-focused posts
Marks & Spencer
TM Lewin

Profile details

Account type	Business
Visibility	Public
Country	United Kingdom
Joined	August 2011

Content style

Video ledProduct showcasesPersonal storytellingTravel and event contentOccasional educational and review content

Contact & business

Public email	Not supplied
Contact method	Not supplied

Content Intent

Product showcase

54.2%

Personal story

20.8%

Event or travel

8.3%

Demonstration

4.2%

Education

4.2%

Promotion

4.2%

Review

4.2%

Frequently Mentioned

London Location 15 posts

Marks & Spencer Brand 4 posts

TM Lewin Brand 2 posts

Barcelona Location 2 posts

SMW Photography Photographer 2 posts

Sunnamusk Brand 2 posts

Atara London Brand 2 posts

Bluewater Location 2 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Among the 82 sampled comments across three recent posts, reactions were overwhelmingly positive, with admiration, excitement, and support most prominent. Sampled comments commonly praised the creator’s style, jacket, fragrance, and outfits, while some indicated purchase interest or encouraged discussion. The creator interacted with nearly all sampled comments, including 82 likes; reply data was incomplete, so a reply rate cannot be determined. Because the sample was recent and non-representative, it may not reflect the broader community.

Admiration for the creator’s style and outfits
Excitement about the jacket and fragrance
Supportive praise and discussion
Some purchase interest

Positive

Dominant Sentiment

82

Comments Analysed

3

Posts Sampled

Sentiment

Mixed

0%

Negative

0%

Neutral

4.2%

Positive

95.8%

Unclear

0%

Dominant Emotions

AdmirationExcitementSupport

Common Intents

PraiseDiscussionPurchase interestContent request

Recurring Topics

StyleJacketFragranceOutfit

Creator Interaction

Likely to interact	98.8%
Like rate	97.6%
Reply threads observed	66

Engagement Metrics

0.19%

Median Engagement

4.2

Posts / Week

Video

Dominant Format

Engagement Detail

Average likes	242
Median likes	242
Average comments	38
Median comments	38
Sample size	1 posts

Recent Posts (24)

Styling forever by @sunnamusk Because the right fragrance isn’t just the finishing touch, it’s part of the whole look. Clean, confident an

Styling the outfit around the scent. 🗽 Ralph’s Club New York by @ralphlaurenfragrances is giving sophisticated New York energy — confident,

Fashion is all about making a statement and sometimes, you’ve got to be bold. The Zip Through Men’s Padded Harrington Jacket from @marksan

New denimy goodness from @marksandspencer 👕 Love the versatility of this denim overshirt! Pretty much goes with anything and only £45! Pro

I’m all about the monochrome fits 🖤🤍

Dreaming of another trip away 🗺️

Simple Sunday fit made easy 👌🏼 Tshirt and trousers @marksandspencer Dalton watch @earnshaw1805 Tonka Bala @ataratmalondon

Family entertainment

What a way to celebrate @bigseb26 birthday! With @ibiza_ryan and @ralph_mclean4 Doesn’t matter how old you are, you’re never too old for a g

Birthday celebration

You’re only 13 once @bigseb26 🥳 So you gotta make a fuss while you can 🎈 @cardfactoryplc

Children’s clothing

Everyday essentials for little ones, without compromising on quality 🤍 The @marksandspencer Kids Everyday Essentials range is all about tho

I’ve got a real issue with cutting the sleeves off my T-shirts 💪🏼

Birthday cake mission 🎂❤️ He already knew exactly where he wanted his birthday cake from @marksandspencerfood 😂 So it was time for my boy t

An afternoon with @sunnamusk learning the art of fragrance layering From discovering their incredible fragrances to learning how to pair t

Top 5 fragrances every man needs 👌 From everyday fresh scents to date nights and those special occasions… these are my top 5 fragrances tha

Interior design

Giving my dressing room a little refresh 🏡✨ Ziggy paint - @valsparpaint Light Shade & handles - @bandq_uk Mirror @ikeauk Wall cage - @tk

Easy, everyday style with a smarter edge. 🤌 Clean lines, modern layers and effortless pieces that work from day to night. Smart casual does

@cascalia_ x @gisadaofficial a match made in Heaven 👼🏼 Accompanied by a full @mossbros fit. Dark tones, sharp details and a smart look tha

Chasing that summer feeling. ☀️🌊 The seafoam tones of the @duxotwatches watch paired with the bold scent of @rabanne 1 Million — made for s

❄️ Fresh hair. Fresh feeling. There’s nothing quite like that instant cooling sensation from @headandshoulderseu Menthol Fresh. 🧊 Designed

There’s something about the right finishing touches that can completely transform a room 💐 @bandq_uk The Candlelight ceramic vase, paired

Summers not over till it’s over ☀️ @wolsey

A day at Vatican City 🇻🇦

One fit, endless possibilities. @tmlewin casualwear blends comfort, style, and versatility for wherever the day takes you. 📸 @smw._photogra

Spanish nights, effortless style. @tmlewin linen shirts keeping it cool from sunset to sunrise 🇪🇸 📸 @smw._photography

Analysis based on 24 available posts.
Last snapshot taken: September 16, 2026