Shelly Hokanson ✓ Verified Business

@geekoutofwater

Beauty Influencers

Beauty for nerds. Clean & simple pro-longevity skin care over 40. Be yourself. Love yourself. Take care of each other.

3.8KFollowers

1.0KFollowing

1.2KPosts

1.0%Engagement Estimated

Creator summary

A video-focused beauty creator who shares clean, simple skincare and makeup content for mature skin, with an emphasis on self-care, product exploration, and pro-longevity routines.

Beauty educator and product reviewer

Content formats

Video

87.5%

Image

8.3%

Carousel

4.2%

Based on 24 posts

Niche & topics

Beauty Influencers

Mature Skin CareMakeup routinesSkincare routinesHandcrafted skincareBeauty education

Makeup favoritesMakeup routineSkincare routineHandcrafted skincareMature skin

Known for

Makeup favorites and routines
Skincare routines for mature skin
Handcrafted skincare
Clean and simple pro-longevity skincare
GOOW
Moira Cosmetics
Moon Phase Softening Mask
Wellness Explained

Profile details

Account type	Creator
Visibility	Public
Country	United States
Joined	February 2016
Links	https://shopgoow.com https://goow.me/email https://goow.me/tracker https://goow.me/well1026 https://kleokolor.com/shelly https://us.amirobeauty.com/3O8EsD8 https://goow.me/inci

Content style

Video ledEducationalReview focusedDemonstration basedProduct focusedPersonal and affirming

Contact & business

Public email	shelly@geekoutofwater.com
Contact method	Not supplied

Content Intent

Review

20.8%

Product showcase

16.7%

Education

16.7%

Demonstration

12.5%

Promotion

12.5%

Opinion

12.5%

Event or travel

4.2%

Personal story

4.2%

Frequently Mentioned

GOOW Brand 6 posts

Moira Brand 3 posts

Moon Phase Softening Mask Product 3 posts

Moira Cosmetics Brand 3 posts

Wellness Explained Podcast 2 posts

Refy Beauty Brand 2 posts

Skin Base Product 2 posts

Jones Road Beauty Brand 1 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Positive

Dominant Sentiment

1

Comments Analysed

1

Posts Sampled

Sentiment

Positive

100%

Neutral

0%

Negative

0%

Mixed

0%

Unclear

0%

Dominant Emotions

Admiration

Common Intents

Praise

Creator Interaction

Likely to interact	0%
Like rate	0%
Reply threads observed	0

Engagement Metrics

1.04%

Median Engagement

3.0

Posts / Week

Video

Dominant Format

Engagement Detail

Average likes	46.48
Median likes	39
Average comments	3.91
Median comments	1
Sample size	23 posts

Recent Posts (24)

Sun’s out! I’m set up at Elkton Autumn Days - Sat/Sun Oct 17-18! #elktonva #elkton #shopsmall #elktonautumndays #smallbusiness

Lip balm product

New jars for the Soothing Lip Balm just in time for chapped lip season 👄 So cute!!! #lipcare #lipbalm #skincareover40

Skincare science

Skincare is confusing enough without marketing making it even harder 😔 What’s actually worth your money? What does your skin actually need?

Podcast interview

My first podcast interview! I talked with Sandy at @wellnesswithsandy93 on the Wellness Explained podcast about skin care marketing and the

Eye gel restock

Restocking today! Firming Eye Gel #handcraftedskincare #skincareover40 #goow

Debated between matte and this shimmery finish. The sheen is intense, almost like a highlight! It's gorgeous - Moira Marvelous Baked Blush i

Eyeliner review

This Moira Supernova Multichrome gel eyeliner is unreal! Amazing color shift and so smooth to apply. It's soft but seriously doesn't budge,

Makeup favorites

New crush alert! Absolutely loving this. What have you tried from Moira? Let me know your faves and the best colors in the comments! #MoiraB

Body butter production

Body butter season is coming!! 🥳 Who am I kidding - I use body butter all year! But this giant batch will have some wonderful smelling surpr

Clay mask launch

The Moon Phase Softening Mask is here - a mix-your-own ritual clay mask that even dry skin can love. #HandcraftedSkinCare #SkinCareOver40 #C

Eyeshadow review

Moira's eyeshadows under $10 are blowing my mind! The color shifts on these Chromalight Shadows are insane. Seriously impressed. #drugstoreb

Clay masks for dry skin

Dry skin, hear me out! Clay doesn't have to dry you out. This combination is amazingly softening and gently exfoliating. #DrySkin #ClayMask

Discover the magic of purple Brazilian clay for super-soft skin. Join me in the lab while I make the new Moon Phase Softening Mask. Get read

Skincare product launch

Finally, a clay mask that even dry skin can love! The Moon Phase Softening Mask is part of the Adventurer's Apothecary collection: a two par

Fragrance in makeup

Let’s talk fragrance in makeup! #skincareover40

Makeup favorites

Wednesday. Still obsessed with @moiracosmetics Also @refybeauty Skin Base. #makeupover50

Business announcement teaser

We’re starting up something… #handcraftedskincare #goow #goowyourownway #skincareover40

Makeup favorites

Current obsessions: @maccosmetics Face Glass and @moiracosmetics #makeupover50

Wicked storm coming through - hopefully just going to skirt us! Power is flickering! #handcraftedskincare

Makeup recommendation

SO impressed with @moiracosmetics !! RUN to your @cvspharmacy ! also I cut my hair! #makeupover50 #newmakeup

Product authenticity and safety

If you buy any GOOW skin care on Amazon and it arrives with no shrink band seal around the lid of the jar, return it and add a comment that

Skin tint review

Refy Skin Base - This sheer skin tint feels like nothing, yet holds everything in place. The dewy finish stays true, with no settling or cak

Fastest makeup ever. #makeupover40 #jonesroadbeauty

Skincare routine

A no-drama skin care routine for 2026? Yes, please. GOOW Creamy Cleanser, Hydrating Toner, and Bakuchiol Cream. SPF is @beautyofjoseon_offic

Analysis based on 24 available posts.
Last snapshot taken: October 19, 2026