Heather Martin β€” Instagram profile photo

Heather Martin βœ“ Verified Business

@heatherm22

Lifestyle Influencers

Faith | family | food πŸ“carlsbad, ca 🌊🀠 coastal country πŸ™πŸ»love God, love people πŸ“§ asst.heathermartin@gmail.com

254.8KFollowers
1.2KFollowing
901Posts
1.6%Engagement Estimated

Creator summary

A video-led lifestyle creator based in Carlsbad, California, sharing faith, family, food, humor, reactions, personal stories, and selected brand content. Her bio also reflects a coastal-country identity and a Christian, people-focused outlook.

Lifestyle creator

Content formats

Video
87.5%
Carousel
12.5%

Based on 24 posts

Niche & topics

Lifestyle Influencers

Faith and familyFood and cookingCoastal country livingChristian lifestyleHumor and reactionsSponsored product content
Emotional conclusionDisappointmentAppeal or cutenessHumorReaction

Known for

  • Faith- and family-oriented lifestyle content
  • Food-related posts
  • Humorous reactions and entertaining videos
  • Coastal-country identity in Carlsbad, California
  • Content featuring Degree Clinical Strength and Degree
  • Associations with Heather M, Colie Frank, and Austin Frank

Profile details

Account typeCreator
VisibilityPublic
CountryUnited States
JoinedMay 2012
Links https://linktr.ee/heatherm22

Content style

Short form videoHumorous and reaction basedEmotionally themedPersonal storytellingBrand integrated content

Contact & business

Public emailasst.heathermartin@gmail.com
Contact methodCALL

Content Intent

Entertainment
58.3%
Promotion
25%
Personal story
12.5%
Product showcase
4.2%

Frequently Mentioned

Heather M Coauthor 6 posts
Colie Frank Coauthor 4 posts
Austin Frank Person 1 posts
Degree Clinical Strength Product 1 posts
Degree Brand 1 posts
Walmart Retailer 1 posts
Susie Cevans Coauthor 1 posts
Death by Chefs Knife Game 1 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Across 71 sampled comments from three recent posts, reactions were overwhelmingly positive, with excitement, amusement, and admiration most prominent. Sampled comments commonly praised the murder mystery game and event, shared humour or personal reactions, and mentioned game night, deodorant, country music, a cowboy hat, and Joe Jonas. Some sampled comments requested to join a future game or event. The creator liked 6 comments and was observed replying to 8, though reply data was incomplete. This recent sample is not representative of the broader community.

  • Strongly positive reactions
  • Excitement and amusement
  • Admiration and praise
  • Humorous and personal reactions
  • Requests to join a future game or event
Positive
Dominant Sentiment
71
Comments Analysed
3
Posts Sampled

Sentiment

Mixed
2.7%
Negative
2.7%
Neutral
1.6%
Positive
92.9%
Unclear
0%

Dominant Emotions

ExcitementAmusementAdmiration

Common Intents

PraiseHumourPersonal reactionContent requestQuestion

Recurring Topics

Murder mystery gameEventGame nightDeodorantCountry musicCowboy hatJoe Jonas

Common Requests

  • "Request to join a future game or event"

Creator Interaction

Likely to interact15.5%
Like rate8.5%
Reply threads observed8

Engagement Metrics

1.60%
Median Engagement
2.4
Posts / Week
Video
Dominant Format

Engagement Detail

Average likes616.4K
Median likes4.1K
Average comments1.3K
Median comments41
Sample size13 posts

Recent Posts (24)

heatherm22 Instagram post about Deodorant product promotion
Deodorant product promotion
Video
Comments: 20 Plays: 10.8K
#DegreePartner #WalmartPartner a night of country music + LOTS of dancing πŸ€ πŸ’ƒ #ad good thing @degree Clinical Strength has 96 hour odor prote
heatherm22 Instagram post about Humorous reaction
Humorous reaction
Video
Likes: 5.9K Comments: 41 Plays: 175.1K
not feral Susie at the end πŸ’€
heatherm22 Instagram post about Murder mystery game
Murder mystery game
Video
Comments: 28 Plays: 8.0K
#sponsored The Martin fam takes game night tooooo seriously! We officially challenge you to solve the Murder Mystery Party game Death by Che
heatherm22 Instagram post about Restaurant food promotion
Restaurant food promotion
Video
Comments: 38 Plays: 15.8K
doing what we do best… taste testing πŸ¦žπŸ˜‚ @rubioscoastalgrill #TheLobsterTour #Ad #Rubios
heatherm22 Instagram post about Fashion choice
Fashion choice
Video
Likes: 1.2K Comments: 35 Plays: 85.7K
Apparently polkadots were the move πŸ˜‚
heatherm22 Instagram post about Weekly life recap
Weekly life recap
Album
Likes: 1.2K Comments: 36
A week in review 🌊🀠 @spotify
heatherm22 Instagram post about Unexpected outcome
Unexpected outcome
Video
Likes: 1.2K Comments: 29 Plays: 72.2K
Unexpected results 🀣
heatherm22 Instagram post about Dating preparation
Dating preparation
Video
Comments: 42 Plays: 79.3K
GRWM for a second date with @known 🀍
heatherm22 Instagram post about Monthly life recap
Monthly life recap
Album
Comments: 28
August, you were sweet :)
heatherm22 Instagram post about Photo reaction
Photo reaction
Video
Likes: 3.6K Comments: 29 Plays: 202.2K
β€œOh that’s me!!” πŸ˜‚ it’s the photo that gets me
heatherm22 Instagram post about Family vehicle showcase
Family vehicle showcase
Album
Comments: 31
The perfect beach car for the perfect week πŸ₯ΉπŸŒŠ Colie and the boys came to visit for Colty’s first birthday, and we got to have the 2026 Hyund
heatherm22 Instagram post about Family outing
Family outing
Video
Likes: 17.1K Comments: 50 Plays: 447.3K
Auntie date gone wrong πŸ˜‚
heatherm22 Instagram post about Comedy video
Comedy video
Video
Comments: 17 Plays: 127.6K
heatherm22 Instagram post about Confusion and reaction
Confusion and reaction
Video
Likes: 3.7K Comments: 46 Plays: 186.5K
His facial expressions while trying to figure it out πŸ˜‚ I gotta say I think Heather held it together way better than I did πŸ€ͺ She only cracked
heatherm22 Instagram post about Teasing
Teasing
Video
Likes: 4.1K Comments: 25 Plays: 209.9K
Real subtle Coop πŸ˜‚
heatherm22 Instagram post about Change over time
Change over time
Video
Comments: 26 Plays: 44.1K
Some things change some things don’t πŸ€ͺ
heatherm22 Instagram post about Positive experience
Positive experience
Video
Likes: 1.8K Comments: 39 Plays: 51.8K
nothing beats this 😍πŸ₯Ή
heatherm22 Instagram post about Farewell
Farewell
Video
Likes: 57.9K Comments: 247 Plays: 749.9K
Had to say our last goodbyes to Lily before we move ❀️don’t worry we will be back Lily!
heatherm22 Instagram post about Snack product promotion
Snack product promotion
Video
Comments: 41 Plays: 23.7K
#ad One of my new favorite snack hacks: Fridge friendly @Uncrustables sandwiches ready to grab whenever I just can’t wait (which is quite of
heatherm22 Instagram post about Car dancing
Car dancing
Video
Comments: 14 Plays: 27.8K
car dance parties >>
heatherm22 Instagram post about Skincare product promotion
Skincare product promotion
Video
Comments: 33 Plays: 54.4K
#skiipartner I think I like 30 year old Heather better hehe @skiiusa 🀍 #skiiessence
heatherm22 Instagram post about Emotional conclusion
Emotional conclusion
Video
Likes: 7.7M Comments: 15.3K Plays: 83.1M
The end 😭πŸ₯Ή
heatherm22 Instagram post about Appeal or cuteness
Appeal or cuteness
Video
Likes: 191.5K Comments: 1.3K Plays: 4.6M
I’m sorry but how can you say no to that face
heatherm22 Instagram post about Disappointment
Disappointment
Video
Likes: 39.0K Comments: 198 Plays: 3.8M
I had such high hopes @austin_frank2 πŸ’€

Analysis based on 24 available posts.
Last snapshot taken: September 28, 2026