Creator summary
An Instagram lifestyle creator focused on parenting, personal stories, travel, and surfing, with content connected to the Behind the Laundry Door podcast and brand collaborations.
Lifestyle creator and podcast host
Content formats
Based on 24 posts
Niche & topics
Lifestyle Influencers
Known for
- Behind the Laundry Door
- Parenting and lifestyle content
- Travel and surfing posts
- Brand-related content featuring William St.
Profile details
| Account type | Business |
| Visibility | Public |
| Country | Not shared |
| Joined | June 2012 |
| Links | https://behindthelaundrydoor.com |
Content style
Contact & business
| Public email | indy@williamst.com.au |
| Contact method | Not supplied |
Content Intent
Frequently Mentioned
Community Reaction
These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.
The 68 sampled comments across three recent posts were overwhelmingly positive (98.6%), expressing admiration, support, and excitement. Recurring topics included appearance, collaboration, and career, with some praise, personal reactions, content requests, questions, and purchase interest. The creator liked or otherwise interacted with 26 comments, while replies were observed on 4; reply data was incomplete. Because the sample was recent and non-representative, it may not reflect the broader community.
- Admiration
- Support
- Excitement
- Praise
- Positive reactions to appearance, collaboration, and career
Sentiment
Dominant Emotions
Common Intents
Recurring Topics
Creator Interaction
| Likely to interact | 38.2% |
| Like rate | 38.2% |
| Reply threads observed | 4 |
Engagement Metrics
Engagement Detail
| Average likes | 38.9K |
| Median likes | 35.2K |
| Average comments | 90.54 |
| Median comments | 68 |
| Sample size | 24 posts |
Recent Posts (24)
Album
Image
Album
Album
Album
Album
Video
Album
Video
Album
Album
Album
Video
Album
Album
Album
Video
Video
Video
Album
Video
Album
Album
Video
Analysis based on 24 available posts.
Last snapshot taken: September 28, 2026