JAY-ANN LOPEZ | Gaming, Fashion & Beauty — Instagram profile photo

JAY-ANN LOPEZ | Gaming, Fashion & Beauty ✓ Verified

@jayannlopez_

Female Gaming Influencers

Gaming • fashion • beauty Founder • consultant • presenter @theblackgirlgamers award winning • NAACP Award nominee Hon prof @norwichuniarts 📍LA/LDN

11.8KFollowers
6.1KFollowing
885Posts
3.5%Engagement Estimated

Creator summary

Jay-Ann Lopez is a gaming, fashion, and beauty creator who presents, consults, and founded Black Girl Gamers. Her content includes women-in-gaming advocacy, awards-related posts, website updates, events, and personal storytelling.

Gaming founder, consultant, and presenter

Content formats

Carousel
75%
Video
20.8%
Image
4.2%

Based on 24 posts

Niche & topics

Female Gaming Influencers

Gaming Culture AdvocacyFashionBeautyWomen in gamingGaming eventsBrand promotion
Awards votingWomen in gamingWebsite launchFashionGaming

Known for

  • Black Girl Gamers
  • Women in gaming advocacy
  • Gaming and fashion content
  • NAACP Image Awards
  • Summer Game Fest
  • Xbox

Profile details

Account typeBusiness
VisibilityPublic
CountryUnited States
JoinedOctober 2014
Links http://www.jay-annlopez.com
https://beautyandthegame.substack.com/
https://supportjamaica.gov.jm/?fbclid=PAVERFWANvgQlleHRuA2FlbQIxMAABp5GR6LmbYBWmA3UE0hpOfKU4kzNJ3v6mVDw3cqfN8Qk3zap7tY7DxiLBIyuD_aem_Cyj67NN50ZoHr87T6K6RHg

Content style

Carousel ledEducationalPersonal storytellingPromotionalEvent focusedEntertainment oriented

Contact & business

Public emailNot supplied
Contact methodNot supplied

Content Intent

Education
20.8%
Personal story
20.8%
Promotion
16.7%
Event or travel
12.5%
Entertainment
8.3%
Product showcase
8.3%
Opinion
4.2%
Other
4.2%
Review
4.2%

Frequently Mentioned

Jay Ann Lopez Person 13 posts
Black Girl Gamers Community and organization 11 posts
NAACP Image Awards Awards organization 3 posts
Summer Game Fest Gaming event 3 posts
Xbox Gaming platform 3 posts
ARK/8 Brand 2 posts
Nike Apparel brand 2 posts
BAFTA Arts organization 2 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Recent sampled comments from 54 comments across three posts were overwhelmingly positive: 95.4% positive, with admiration, excitement, and support as the dominant emotions. Common intents included praise, discussion, personal reactions, questions, and purchase interest. Recurring topics included Guild Wars and Guild Wars 2, MMORPGs, character customization, World of Warcraft, cultural representation, the Women in Media mixer, and Fallon Jethroe. The creator interacted with 40 comments, including likes on 36; observed replies appeared on 20 comments, though reply data was incomplete. Because the sample was recent and nonrepresentative, it may not reflect broader community sentiment.

  • Admiration for the creator and related topics
  • Excitement about Guild Wars, MMORPGs, and character customization
  • Support for cultural representation and the Women in Media mixer
  • Discussion, personal reactions, and purchase interest
Positive
Dominant Sentiment
54
Comments Analysed
3
Posts Sampled

Sentiment

Mixed
2.3%
Negative
1.1%
Neutral
1.1%
Positive
95.4%
Unclear
0%

Dominant Emotions

AdmirationExcitementSupport

Common Intents

PraiseDiscussionPersonal reactionQuestionPurchase interest

Recurring Topics

Guild WarsWomen in media mixerMMORPGsGuild Wars 2Character customizationWorld of WarcraftCultural representationFallon Jethroe

Creator Interaction

Likely to interact74.1%
Like rate66.7%
Reply threads observed20

Engagement Metrics

3.54%
Median Engagement
0.3
Posts / Week
Carousel
Dominant Format

Engagement Detail

Average likes1.2K
Median likes385.5
Average comments65.23
Median comments42.5
Sample size22 posts

Recent Posts (24)

jayannlopez_ Instagram post about Personal lifestyle collage
Personal lifestyle collage
Album
Likes: 206 Comments: 6
Memories-loading.exe at @worksucksdotnet x @ark8net A moment. More red. +1 to the collection Built from the ground up. Beauty. @god
jayannlopez_ Instagram post about Gaming article
Gaming article
Album
Likes: 2.5K Comments: 117
If you played MMOs in the late 90s-early 2000s, you’ll know that we didn’t always come into play, but in 2006 @arenanet showed up and out wi
jayannlopez_ Instagram post about Media industry event
Media industry event
Album
Likes: 162 Comments: 25
New Hollywood Magazine had the opportunity to attend the @glaad @caaimpact Women in Media Mixer, an evening centered on honest conversation,
jayannlopez_ Instagram post about Professional appointment
Professional appointment
Album
Likes: 682 Comments: 148
Basically. Got some news...this one's been on my mood board for 2 years and I've been wanting to work with this team for more than 3. I ac
jayannlopez_ Instagram post about Gaming interview
Gaming interview
Video
Comments: 41 Plays: 6.6K
Player Check-In ⚡ At GODMODE, play is everything. We caught up with @jayannlopez_ from @theblackgirlgamers for a gaming quick fire. Ready
jayannlopez_ Instagram post about Gaming and beauty panel
Gaming and beauty panel
Album
Likes: 251 Comments: 27
Last week I was in my likkle gaming and beauty bag, thanks to @baftaus x @elfcosmetics. It was an honour to sit and talk with Elle, @sweeeta
jayannlopez_ Instagram post about Video game voice role
Video game voice role
Album
Likes: 256 Comments: 59
Guess who! Achievement unlocked 🔓 Character unlocked: Mr. Freezy ✅ Always wanted to do voiceover for a game and I'm super proud to say I di
jayannlopez_ Instagram post about Apparel and accessories
Apparel and accessories
Album
Likes: 246 Comments: 26
Gamer girlies, this top is now up on @theblackgirlgamers store. The earrings too. BlackGirlGamers.Shopify.com
jayannlopez_ Instagram post about Gaming humor
Gaming humor
Album
Likes: 441 Comments: 43
Get behind me guys. They're not familiar with our game.
jayannlopez_ Instagram post about Commemoration
Commemoration
Image
Likes: 238 Comments: 42
Never forget. 📸: @underground_nyc
jayannlopez_ Instagram post about Gaming journalism development
Gaming journalism development
Album
Likes: 215 Comments: 18
Part 2 of the beautiful burn out. Gaming journalism is lacking Black women. Full stop. I've been building out a programme to diversify the
jayannlopez_ Instagram post about Gaming community event
Gaming community event
Album
Likes: 254 Comments: 12
Whew! I am burned out! But happily so. I found myself working on multiple fulfilling projects during Summer Games Fest weekend. Here's part
jayannlopez_ Instagram post about Gaming media programme
Gaming media programme
Video
Likes: 733 Comments: 129 Plays: 9.0K
This year for @summergamefest, we gave access. Support our programme by watching/reading our upcoming coverage on YouTube and our website.
jayannlopez_ Instagram post about Brand collaboration review
Brand collaboration review
Album
Likes: 82 Comments: 11
A very drab co-op between Zara and PlayStation indeed. Sigh* Comment below and I'll send you the link to my full thoughts. Or head to bea
jayannlopez_ Instagram post about Gaming identity
Gaming identity
Album
Likes: 330 Comments: 26
Nerd dumpiana 🎮🗑️ [sub.txt//finding-my-voice-again] {delete:imposter-syndrome.exe} #gamer #gaming #blackgirlgamers #xbox #playstation
jayannlopez_ Instagram post about Gaming and mental health
Gaming and mental health
Album
Likes: 476 Comments: 40
Expressing gratitude this Sunday! Very grateful to be on @naacpimageawards podcast with @khleothomas, hosted by the brilliant @jemelehill
jayannlopez_ Instagram post about Gaming event hosting
Gaming event hosting
Album
Comments: 49
As a kid presenting and gaming were present in my life but separately; while my Mum presented on the radio, I'd be playing Doom on the PC in
jayannlopez_ Instagram post about Awards voting
Awards voting
Album
Likes: 745 Comments: 90
Grateful ❤️ thank you to the @naacpimageawards for seeing me and for having me at the Nominee's Luncheon yesterday. What a beautiful room
jayannlopez_ Instagram post about Gaming history and industry analysis
Gaming history and industry analysis
Video
Likes: 1.1K Comments: 109 Plays: 12.4K
2024 was a wild year in gaming, especially for us [see the video] but the weird behaviour actually began in the 1980s and with a marketing s
jayannlopez_ Instagram post about Sexism in gaming
Sexism in gaming
Video
Likes: 686 Comments: 56 Plays: 8.8K
Acting like it's a just a problem outside the industry is exactly why it persists. We encourage more consumers to read about the gaming ind
jayannlopez_ Instagram post about Black women in game development
Black women in game development
Album
Likes: 15.1K Comments: 325
Though it would be easy to interpret an increase in Black Woman game character representation as a proportionate increase in Black women gam
jayannlopez_ Instagram post about Gaming interests
Gaming interests
Album
Likes: 235 Comments: 11
Nerd dump 👾🗑️ #gamer #gaming #xbox #peakgame #thesims #magicthegathering #gundamcommunity #fortnite #gameboy
jayannlopez_ Instagram post about Women in gaming
Women in gaming
Video
Likes: 1.3K Comments: 52 Plays: 15.5K
If I had £1 for every time someone's said this to me. Babes, the media lied to you. Almost half the world's population of gamers are women
jayannlopez_ Instagram post about Website launch
Website launch
Album
Likes: 608 Comments: 63
@iamshakeena told me I don’t hype myself up enough so this year prepare to be sickame! 🔥 My new website is up, it took a while to strike a

Analysis based on 24 available posts.
Last snapshot taken: August 31, 2026