Joanna Stern β€” Instagram profile photo

Joanna Stern βœ“ Verified

@joannastern

Tech Influencers

πŸ“š Author of NYT bestseller I AM NOT A ROBOT πŸ‘©πŸ»β€πŸ’» Chief of everything, The New Things πŸ“Ί Chief tech analyst @nbcnews πŸ† Emmy winner + mom

48.6KFollowers
1.1KFollowing
926Posts
1.6%Engagement Estimated

Creator summary

An Emmy-winning tech analyst, author, and founder who explains emerging technology through personal experiments, product discussions, interviews, and commentary on privacy and AI.

Tech analyst, author, and founder

Content formats

Video
100%

Based on 24 posts

Niche & topics

Tech Influencers

AI and PrivacyConsumer technologyMeta productsPersonal AI experimentsTechnology interviewsDigital privacy
Personal AI experiment and bookPrivacy and Meta productsMeta privacy perceptionsMuseInterview

Known for

  • The book I AM NOT A ROBOT
  • Personal AI experiments
  • Analysis of Meta and privacy
  • Coverage of Apple and emerging technology
  • Muse discussions
  • NBC News tech analysis

Profile details

Account typeBusiness
VisibilityPublic
CountryUnited States
JoinedMarch 2011
Links https://youtu.be/2cg56uF4hlc?is=SD1DZstoobGCdZVR
https://youtu.be/th2xl5mcUNw?is=JHdlnPZjtikcyOAD
https://youtu.be/VNzl-q0EGfg?is=xzuE-JeMVLT3bxeT
http://thenewthings.com
http://joannastern.com

Content style

EducationalVideo ledReview focusedOpinion drivenInterview basedProduct demonstrations

Contact & business

Public emailNot supplied
Contact methodNot supplied

Content Intent

Education
33.3%
Review
20.8%
Product showcase
12.5%
Promotion
12.5%
Opinion
8.3%
Demonstration
4.2%
Entertainment
4.2%
Historical context
4.2%

Frequently Mentioned

Apple Company 10 posts
Joanna Stern Person 7 posts
Mark Zuckerberg Person 5 posts
Meta Company 5 posts
Muse Product 3 posts
IPhone Duo Smartphone 3 posts
I Am Not a Robot Book 2 posts
WhatsApp App 2 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Among 68 sampled comments across three recent posts, reactions were predominantly negative (75.8%), with anger and frustration most prominent and some amusement. Recurring discussion focused on artificial intelligence, Mark Zuckerberg, smart glasses, surveillance, privacy, accountability, Meta, children, trust, data privacy, Facebook’s history, social media, and existential risk. The sample was recent and nonrepresentative, so it may not reflect the broader community. Creator interaction was limited: one comment was liked, and no creator replies were observed, although reply data was incomplete.

  • Criticism of artificial intelligence, Meta, and Mark Zuckerberg
  • Concerns about surveillance, privacy, data use, and trust
  • Frustration regarding accountability and Facebook’s history
  • Discussion of smart glasses, interviews, children, and existential risk
  • Some humorous and positive reactions
Negative
Dominant Sentiment
68
Comments Analysed
3
Posts Sampled

Sentiment

Mixed
3.7%
Negative
75.8%
Neutral
8.5%
Positive
12%
Unclear
0%

Dominant Emotions

AngerFrustrationAmusement

Common Intents

CriticismDiscussionQuestionPraiseHumour

Recurring Topics

Artificial intelligenceMark ZuckerbergInterviewSmart glassesSurveillancePrivacyAccountabilityMeta

Creator Interaction

Likely to interact1.3%
Like rate1.3%
Reply threads observed0

Engagement Metrics

1.57%
Median Engagement
2.7
Posts / Week
Video
Dominant Format

Engagement Detail

Average likes1.1K
Median likes748
Average comments35.25
Median comments21
Sample size24 posts

Recent Posts (24)

joannastern Instagram post about Privacy and Meta products
Privacy and Meta products
Video
Likes: 279 Comments: 37 Plays: 14.0K
I asked Zuckerberg a lot about privacy around Muse and the glasses, and about the reality that many people still don’t trust Meta with their
joannastern Instagram post about Meta privacy perceptions
Meta privacy perceptions
Video
Likes: 323 Comments: 83 Plays: 29.4K
Mark Zuckerberg tells NBC News' chief tech analyst @joannastern that people's perceptions of Meta products and apps are still shaped by its
joannastern Instagram post about AI safety and existential risk
AI safety and existential risk
Video
Likes: 1.2K Comments: 108 Plays: 102.2K
I asked Mark Zuckerberg the big question on everyone's mind: Is AI going to kill us? Here's what he said. πŸ”— to full video in bio.
joannastern Instagram post about AI assistant demonstration
AI assistant demonstration
Video
Likes: 965 Comments: 46 Plays: 60.4K
Nothing like being burned by @zuck’s Muse, Agrippa. Link in πŸ”— bio.
joannastern Instagram post about Meta hardware and AI products
Meta hardware and AI products
Video
Likes: 422 Comments: 16 Plays: 19.4K
Meta has new audio-only Ray-Ban glasses, VR glasses that no longer look like a nerd helmet and a new voice-and-video mode for its Muse AI ag
joannastern Instagram post about Apple Siri lawsuit settlement
Apple Siri lawsuit settlement
Video
Likes: 605 Comments: 13 Plays: 28.7K
You can now get between $25 and $95 from Apple. Why? Siri. Apple agreed to a $250 million settlement in a class-action lawsuit alleging fals
joannastern Instagram post about IPhone 18 Pro battery review
IPhone 18 Pro battery review
Video
Likes: 684 Comments: 9 Plays: 23.6K
For my iPhone 18 Pro review, I put Apple’s bold battery life claims to the test… by inventing a new battery test that involves poking a pick
joannastern Instagram post about IOS 27 tips
IOS 27 tips
Video
Likes: 1.5K Comments: 25 Plays: 48.5K
iOS 27 is here. Here are 3 tricks, including adjusting Liquid Glass and saving a video frame as a photo. Head to youtube.com/joannastern to
joannastern Instagram post about AI assisted fashion selection
AI assisted fashion selection
Video
Likes: 278 Comments: 12 Plays: 221.4K
Every year, I wear pretty much the same thing to Apple’s big fall event. Not this year! This time, I got dressed with help from @GlanceInspi
joannastern Instagram post about IPhone Duo first look
IPhone Duo first look
Video
Likes: 615 Comments: 19 Plays: 20.9K
How big is Apple’s new iPhone Duo folding phone? Is it bigger or smaller than a kitchen sponge? What about a Pop-Tart? Answers to all these
joannastern Instagram post about IPhone Duo hands on
IPhone Duo hands on
Video
Likes: 4.1K Comments: 176 Plays: 132.1K
Got my hands on the iPhone Duo. So far, the internal screen is really impressive, but stay tuned for the full phone review.
joannastern Instagram post about IPhone Duo announcement
IPhone Duo announcement
Video
Likes: 575 Comments: 10 Plays: 12.8K
Here it is! Meet the iPhone Duo, Apple's first foldable phone. Here's what we know now, but stay tuned for my first impression (with props!)
joannastern Instagram post about IPhone 18 Pro announcement
IPhone 18 Pro announcement
Video
Likes: 615 Comments: 8 Plays: 17.4K
iPhone 18 Pro! Everything you need to know. Stay tuned for my hands on impressions soon.
joannastern Instagram post about Apple event drinking game
Apple event drinking game
Video
Likes: 812 Comments: 21 Plays: 22.6K
Today is the day! Apple’s big iPhone event. And I’ve always wanted to turn one of these into a drinking game. So we did. Presenting: the Ne
joannastern Instagram post about OpenAI AGI announcement
OpenAI AGI announcement
Video
Likes: 1.1K Comments: 50 Plays: 64.8K
According to OpenAI, its next big model, GPT-6 Astra, has β€œentered the AGI era.” Journalist @joannastern was on the call when OpenAI announc
joannastern Instagram post about Apple event speculation
Apple event speculation
Video
Likes: 1.1K Comments: 21 Plays: 64.8K
What’s your bet? Do you think Apple will announce one more thing at next week’s Apple Event? #Vergecast #Tech #Apple
joannastern Instagram post about Post keyboard AI interfaces
Post keyboard AI interfaces
Video
Likes: 317 Comments: 12 Plays: 15.3K
People are doing some crazy things to talk to AI, including wearing muzzles and inventing earbuds that can hear whispers. My latest YouTube
joannastern Instagram post about Digital detox device review
Digital detox device review
Video
Likes: 973 Comments: 29 Plays: 28.3K
I now Brick my phone every weekend so I can stop scrolling this app! And I feel like a better person. I finally understand why people rave a
joannastern Instagram post about Samsung Galaxy Z Fold 8 review
Samsung Galaxy Z Fold 8 review
Video
Likes: 1.8K Comments: 51 Plays: 69.3K
Well, it finally happened. I like foldable phones. Don’t know the last time I liked a Samsung phone as much as I like the Samsung Galaxy Z F
joannastern Instagram post about Chatbot risks
Chatbot risks
Video
Likes: 1.3K Comments: 11 Plays: 73.9K
@joannastern on the disturbing things that can happen when chatbots go off the rails
joannastern Instagram post about Robotics and labor displacement
Robotics and labor displacement
Video
Likes: 620 Comments: 14 Plays: 25.1K
Humans are recording themselves so that the robots can replace them. New Offline with @jfavs at the link in our bio.
joannastern Instagram post about Voice assistant etiquette
Voice assistant etiquette
Video
Likes: 1.1K Comments: 27 Plays: 61.3K
@joannastern on robot etiquette (Alexa users, enjoy Baby Bum Bum)
joannastern Instagram post about AI experiment and technology book recommendations
AI experiment and technology book recommendations
Video
Likes: 3.5K Comments: 31 Plays: 263.4K
Journalist @joannastern spent 2025 conducting her most ambitious tech experiment yet: letting AI into nearly every corner of her life for an
joannastern Instagram post about Personal AI experiment and book
Personal AI experiment and book
Video
Likes: 513 Comments: 17 Plays: 19.0K
I spent a year letting AI into nearly every part of my life. And not just generative AIβ€”self-driving cars, home robots and more. I wrote abo

Analysis based on 24 available posts.
Last snapshot taken: September 29, 2026