Lucy Williams — Instagram profile photo

Lucy Williams ✓ Verified

@lucywilliams02

Lifestyle Influencers

Interiors @lucywilliamshome Substack @remotely.co Jewellery collection @missomalondon #LucyWilliamsXMissoma ✨ Represented by @parallelco

586.8KFollowers
4.6KFollowing
7.6KPosts
0.4%Engagement Estimated

Creator summary

Lifestyle creator focused on interiors, fashion, jewellery and personal moments, with content spanning event coverage, product showcases and brand collaborations. She is associated with Lucy Williams Home, Remotely.co and the Lucy Williams x Missoma collection.

Lifestyle and fashion creator

Content formats

Carousel
83.3%
Video
12.5%
Image
4.2%

Based on 24 posts

Niche & topics

Lifestyle Influencers

Jewellery and interiorsFashionLifestyleBrand collaborationsEventsPersonal storytelling
Fendi event coveragePersonal momentJewellery collection launchFashionLifestyle

Known for

  • Lucy Williams Home
  • Lucy Williams x Missoma
  • Missoma jewellery
  • Fendi event coverage
  • Interior content
  • London lifestyle content

Profile details

Account typeBusiness
VisibilityPublic
CountryUnited Kingdom
JoinedJanuary 2012
Links https://linktr.ee/lucywilliams02

Content style

Carousel ledEvent coverageProduct showcasesPersonal storytellingPromotional content

Contact & business

Public emailNot supplied
Contact methodNot supplied

Content Intent

Event or travel
33.3%
Product showcase
33.3%
Personal story
20.8%
Promotion
12.5%

Frequently Mentioned

Lucy Williams Person 3 posts
Missoma Jewellery brand 3 posts
Lucy Williams x Missoma Collection 3 posts
London Location 3 posts
Fendi Fashion brand 2 posts
Marks & Spencer Retailer 2 posts
Barbour Fashion brand 2 posts
Greece Country 2 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Across 62 sampled comments from three recent posts, reactions were overwhelmingly positive, with admiration, excitement, and amusement most prominent. Sampled comments mainly expressed praise, purchase interest, discussion, and personal reactions, with some questions. The creator liked 59 of 62 eligible top-level comments and interacted with 60 comments; reply coverage was incomplete, so no reply rate is reported. Because this was a recent, non-representative sample, it may not reflect the broader community.

  • Admiration
  • Excitement
  • Amusement
  • Praise
  • Purchase interest
Positive
Dominant Sentiment
62
Comments Analysed
3
Posts Sampled

Sentiment

Mixed
0%
Negative
0%
Neutral
1.2%
Positive
98.8%
Unclear
0%

Dominant Emotions

AdmirationExcitementAmusement

Common Intents

PraisePurchase interestDiscussionPersonal reactionQuestion

Creator Interaction

Likely to interact96.8%
Like rate95.2%
Reply threads observed18

Engagement Metrics

0.45%
Median Engagement
2.2
Posts / Week
Carousel
Dominant Format

Engagement Detail

Average likes3.3K
Median likes2.5K
Average comments48.3
Median comments43
Sample size23 posts

Recent Posts (24)

lucywilliams02 Instagram post about Seasonal reflection
Seasonal reflection
Album
Likes: 720 Comments: 7
Where did September go? 🎟️
lucywilliams02 Instagram post about Marks & Spencer fashion event
Marks & Spencer fashion event
Album
Likes: 1.4K Comments: 34
From underwear drawer staples to Colin the Caterpillar, M&S has been an integral part of my life, and probably yours, since day one, so 100
lucywilliams02 Instagram post about Barbour outfit
Barbour outfit
Album
Likes: 3.2K Comments: 59
Dressed for John O’Groats at Land’s End in top-to-toe @barbour tartan 🏴󠁧󠁢󠁳󠁣󠁴󠁿 #BarbourWayofLife
lucywilliams02 Instagram post about Mulberry handbag
Mulberry handbag
Album
Likes: 2.5K Comments: 98
Purple, capacious and enabling all my over-packing instincts 🌂 @mulberryengland Ad
lucywilliams02 Instagram post about September photo diary
September photo diary
Album
Likes: 4.6K Comments: 30
Stuff that’s made me smile in September so far starting with Bermuda shorts and a sweater. One excellent affogato @st_eia Pink skies at n
lucywilliams02 Instagram post about Staud pop up visit
Staud pop up visit
Album
Likes: 2.3K Comments: 51
Very important business to attend to. The business being running to the @staud.clothing pop-up at @theofficialselfridges 🏃🏼‍♀️‍➡️
lucywilliams02 Instagram post about Summer memories
Summer memories
Album
Likes: 2.2K Comments: 24
Summer leftovers 🧃
lucywilliams02 Instagram post about Barbour autumn outfit
Barbour autumn outfit
Album
Likes: 1.3K Comments: 28
Am I allowed to say I’m actually kind of thrilled to be back in a coat and boots @barbour #BarbourWayofLife
lucywilliams02 Instagram post about Greek summer travel
Greek summer travel
Album
Likes: 5.6K Comments: 49
One last heady dose of feta-drenched Greek summer for luck 🇬🇷 🕊️
lucywilliams02 Instagram post about Spétses travel
Spétses travel
Album
Likes: 8.0K Comments: 57
Firmly in the lavender haze 🇬🇷
lucywilliams02 Instagram post about Llŷn Peninsula summer diary
Llŷn Peninsula summer diary
Album
Likes: 6.3K Comments: 49
Slow, sea-centred days up on the Llŷn is the August reset I look forward to all year Eeking out cherry season Obsessed with these @donni
lucywilliams02 Instagram post about Marks & Spencer summer fashion
Marks & Spencer summer fashion
Album
Likes: 4.5K Comments: 74
It’s not a British summer without @marksandspencer 🫜 Ad
lucywilliams02 Instagram post about Missoma jewellery
Missoma jewellery
Album
Likes: 1.1K Comments: 12
Salt-crusted @missomalondon 🌊 #LucyWilliamsXMissoma
lucywilliams02 Instagram post about New jewellery collection
New jewellery collection
Album
Likes: 1.4K Comments: 30
New additions to our mixed metal family @missomalondon 🪢 ph. @beatricerigby #LucyWilliamsxMissoma ~ad/own collection
lucywilliams02 Instagram post about London lifestyle
London lifestyle
Album
Likes: 6.3K Comments: 69
Fun clothes, fine food and other frivolous pursuits
lucywilliams02 Instagram post about Fendi fashion
Fendi fashion
Album
Likes: 2.8K Comments: 43
Never stale 🥖 @fendi ~ad
lucywilliams02 Instagram post about JW Anderson store portrait
JW Anderson store portrait
Album
Likes: 5.6K Comments: 96
Spent a Monday morning capturing everything I loved at @jw_anderson Pimlico Road store for their Store Portrait Series. Twenty frames isn’t
lucywilliams02 Instagram post about Sifnos dining experience
Sifnos dining experience
Album
Likes: 6.7K Comments: 44
Always a favourite evening of the summer, and ever better this year getting to bring friends with us on their first trip to the island 🧿 @ca
lucywilliams02 Instagram post about Knot T bar jewellery launch
Knot T bar jewellery launch
Video
Likes: 803 Comments: 31 Plays: 48.6K
THEY’RE HERE: the new Knot T-bar pieces you asked for, in collaboration with our forever style guru @LucyWilliams02. Our last edit sold out
lucywilliams02 Instagram post about West Penwith travel
West Penwith travel
Album
Likes: 3.6K Comments: 30
Some very welcome cosy days down in wild west Penwith 🏴‍☠️
lucywilliams02 Instagram post about Mango fashion
Mango fashion
Album
Likes: 1.6K Comments: 30
Regular programming resumed @mango #MangoGirls
lucywilliams02 Instagram post about Fendi event coverage
Fendi event coverage
Video
Comments: 37 Plays: 81.1K
@lucywilliams02 headed to the @fendi Baguette 26424 Re-Edition party at Milan Design Week yesterday and took us along with! #fendi #baguett
lucywilliams02 Instagram post about Personal moment
Personal moment
Video
Likes: 2.4K Comments: 123 Plays: 109.7K
30.04.2026 💙
lucywilliams02 Instagram post about Jewellery collection launch
Jewellery collection launch
Image
Likes: 1.6K Comments: 43
Set your alarms, the next chapter of the original jewellery collaboration is coming 3rd September. Ready for a Full Circle moment? “What st

Analysis based on 24 available posts.
Last snapshot taken: September 28, 2026