2026-10-16
Likes: 504 Comments: 18 Plays: 12.2K
Every season I like to shake up my makeup bag and bring back old favorites and add new loves into the mix! Here’s whats in mine… what’s in y
631.2KFollowers
3.0KFollowing
1.7KPosts
0.1%Engagement Estimated
Creator summary
Cosmetic formulator, founder of House of Marste, and beauty educator known for reviewing products, discussing seasonal trends, and sharing recommendations for mature skin.
Beauty founder and educator
Content formats
Based on 24 posts
Niche & topics
Beauty Influencers
Known for
- Product reviews featuring brands such as d’Alba, Guerlain, One/Size, Sephora, and Rare Beauty
- Seasonal makeup collection coverage
- Fall fragrance recommendations
- Makeup advice for mature skin
- Building the House of Marste brand from scratch
Profile details
| Account type | Business |
| Visibility | Public |
| Country | United States |
| Joined | May 2012 |
| Links | https://www.houseofmarste.com https://bit.ly/MARLENAERA https://shopmy.us/marlenastell/make-up |
Content style
Contact & business
| Public email | concierge@houseofmarste.com |
| Contact method | Not supplied |
Content Intent
Frequently Mentioned
D'Alba Brand 4 posts
Guerlain Brand 2 posts
One/Size Brand 2 posts
Sephora Retailer 2 posts
Rare Beauty Brand 2 posts
E.l.f. Cosmetics Brand 2 posts
Dior Beauty Brand 2 posts
NYX Cosmetics Brand 2 posts
Community Reaction
These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.
Among the sampled comments across three recent posts, reactions were mostly positive, with curiosity, excitement, and admiration prominent. Discussion focused on highlighter, blush, makeup trends, metallic eyeshadow, perfume and fragrance, including perfume and eyeshadow collections. Some sampled comments asked about lipstick or lip color. The sample is recent and non-representative, so it may not reflect the wider community. Creator interaction was observed on 11 comments, including 3 likes; reply data was incomplete.
- Positive reactions to the makeup and fragrance content
- Curiosity and excitement around product choices and trends
- Admiration and personal reactions
- Questions about lipstick or lip color
- Discussion of highlighter, blush, metallic eyeshadow, perfume, and fragrance
Positive
Dominant Sentiment
59
Comments Analysed
3
Posts Sampled
Sentiment
Dominant Emotions
Common Intents
Recurring Topics
Frequently Asked
- "Lipstick or lip color"
Creator Interaction
| Likely to interact | 18.6% |
| Like rate | 5.1% |
| Reply threads observed | 9 |
Engagement Metrics
0.14%
Median Engagement
3.7
Posts / Week
Video
Dominant Format
Engagement Detail
| Average likes | 1.1K |
| Median likes | 786 |
| Average comments | 67.67 |
| Median comments | 42.5 |
| Sample size | 24 posts |
Recent Posts (24)
Video 
Video 2026-10-13
Likes: 366 Comments: 19 Plays: 10.3K
Here are the scents Im reaching for to feel sexy but cozy now that fall is here! What’s your GO TO fall scent??
#over40beauty #fallfragranc
Video 2026-10-12
Likes: 1.1K Comments: 72 Plays: 18.4K
Fall Trends are here!! Which one(s) will you be trying?? Whats a trend I missed that you’re excited about??
#makeupover40 #makeupaddict #fal
Video 2026-10-08
Likes: 174 Comments: 2 Plays: 9.5K
And we’re back with a couple more tips! What are other tips you need?? Send them my way and I’ll tell you what I know!
@haruharuwonder_off
Video 2026-10-07
Likes: 144 Comments: 2 Plays: 6.9K
I’ve been doing makeup for a loooooooong time 🤣
Here’s some of my favorite tricks I’ve learned along the way! With @dionnahickox 💋
#makeupov
Video 2026-10-05
Likes: 3.7K Comments: 79 Plays: 86.9K
Buckle in and happy Monday, ladies!! Let’s talk all things eyeshadow techniques for different eye shapes!
#makeupover40 #makeupformulator #m
Video 2026-10-02
Likes: 791 Comments: 29 Plays: 20.2K
Keeping it real here with what drugstore brands are killing it and which are… floating by.
#makeupover40 #makeupformulator #makeupaddict #m
Video 2026-10-01
Likes: 889 Comments: 84 Plays: 26.1K
Let’s rank popular makeup brands at Sephora… My opinions here are based on formulas, packaging, and price for quality.
Do you agree with m
Video 2026-09-30
Likes: 706 Comments: 9 Plays: 29.9K
No shame! No tea! Just a little guidance 🥰✨
What other mistakes could I add to this list?? Let’s help each other out!! ♥️ #makeupover40 #mak
Video 2026-09-28
Likes: 1.2K Comments: 64 Plays: 33.3K
I’ve tested a lot of luxury makeup over the years, and being expensive doesn’t automatically make a brand exceptional. Here’s how I’d rank t
Video 2026-09-25
Likes: 519 Comments: 29 Plays: 16.4K
Over 40!? Here’s what I would BUY or SKIP from @rarebeauty ! What do you think?? Fight me in the comments, lol ✨
Video 2026-09-24
Likes: 780 Comments: 63 Plays: 25.1K
Let’s test Westman Atelier’s new foundation together! I’ll walk you through my process of testing out new makeup products and show you what
Video 2026-09-23
Likes: 442 Comments: 25 Plays: 13.2K
There are so SO many lipglosses out there!! Here are the ones I think are worth your hard earned money ✨ #makeupover40 #makeupformulator #m
Video 2026-09-22
Likes: 298 Comments: 8 Plays: 9.0K
Let’s talk PIGMENTATION! I love when the formula payoff is high, it makes playing with the colors so much more satisfying! A+ @thebkbeauty
Video 2026-09-21
Likes: 1.1K Comments: 54 Plays: 39.7K
With SO many setting sprays on the market , it can overwhelming to choose what to spend your money on! Here’s my take on whats worth it - do
Video 2026-09-18
Likes: 820 Comments: 89 Plays: 16.4K
I have been in the makeup game for a LONG time 😅 Over time, collecting and using brushes to perfect my look … here are my GO TO favorites an
Video 2026-09-16
Likes: 971 Comments: 53 Plays: 26.9K
Powder highlighters can either give you that soft, lit-from-within glow, or make your skin look textured, glittery, and way too metallic.
I
Video 2026-09-14
Likes: 566 Comments: 22 Plays: 20.5K
Happy Monday everyone! Who needs a QUICK makeup tip?? ✨
#makeupover40 #makeupaddict #makeupformatureskin #over40beauty
Video 2026-09-10
Likes: 2.1K Comments: 77 Plays: 47.4K
And now for the products that are totally worth the splurge!! Do you agree?? Did I mix any up!?
#makeupover40 #makeupformulator #makeupaddi
Video 2026-09-09
Likes: 3.2K Comments: 212 Plays: 64.6K
Lock in , everyone… let’s talk luxury makeup that is NOT worth your money! All of these brands are fantastic and have amazing products… but
Video 2026-09-07
Likes: 4.4K Comments: 216 Plays: 214.0K
As we age, our skin just needs different things. That includes the makeup we use and love! These are my GO TO foundations that don’t settle
Video 2026-09-05
Likes: 781 Comments: 338 Plays: 49.3K
Comment “SKIN”.
I found when I hit my late 40’s, my concealer started looking drier, cakier and settling into the fine lines around my eyes
Video 2026-09-04
Likes: 1.1K Comments: 28 Plays: 41.0K
Most cream bronzers are a waste of money because they look too orange, too greasy, or have little pigmentation. Out of the hundreds of bron
Video 2026-09-03
Likes: 747 Comments: 32 Plays: 26.9K
I’ve been testing @hungvanngo new foundation and have to say this has quickly become holy grail status for me. I wasn’t expecting to live it
Analysis based on 24 available posts.
Last snapshot taken: October 19, 2026