Matilda Djerf ✓ Verified Business

Lifestyle Influencers

@djerfavenue @djerfavenuebeauty

2.6MFollowers

2.2KFollowing

4.6KPosts

1.1%Engagement Estimated

Creator summary

A lifestyle and fashion creator sharing personal diary-style content centered on New York City, coffee, and Djerf Avenue-related brands. The account primarily uses carousel posts and combines personal storytelling with brand promotion and product showcases.

Lifestyle and fashion creator

Content formats

Carousel

54.2%

Video

45.8%

Based on 24 posts

Niche & topics

Lifestyle Influencers

New York Fashion DiaryLifestyle diariesNew York CityCoffee cultureFashionBeautyBrand storytelling

Lifestyle diaryNew York City lifestyleFashionDjerf AvenueCoffee

Known for

Djerf Avenue
Djerf Avenue Beauty
New York City lifestyle
25 Bond Street
Babbò Ristorante
Coffee content
Mar3n Taylor

Profile details

Account type	Creator
Visibility	Public
Country	Sweden
Joined	November 2011
Links	http://www.djerfavenue.com https://matildadjerf.substack.com https://shopmy.us/matildadj

Content style

Carousel ledPersonal storytellingPromotionalProduct focusedDiary style

Contact & business

Public email	contact@matildadjerf.se
Contact method	Not supplied

Content Intent

Personal story

41.7%

Promotion

25%

Product showcase

20.8%

Entertainment

4.2%

Historical context

4.2%

Other

4.2%

Frequently Mentioned

Djerf Avenue Brand 10 posts

New York City Location 4 posts

25 Bond Street Location 3 posts

Babbò Ristorante Restaurant 1 posts

Mar3n Taylor Brand 1 posts

Stockholm Location 1 posts

Sweden Country 1 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Among 77 sampled comments across three recent posts, reactions were overwhelmingly positive, with admiration, excitement, and surprise most evident. Sampled comments commonly praised the creator’s appearance, outfit, seasonal and 90s fashion styling, and hair. A small number expressed mixed reactions. The creator interacted with four sampled comments and liked none, though reply data was incomplete. Because the sample was recent and non-representative, it may not reflect the broader community’s views.

Admiration for appearance, hair, and styling
Excitement about seasonal and 90s fashion
Surprise and personal reactions
Some discussion and questions

Positive

Dominant Sentiment

77

Comments Analysed

3

Posts Sampled

Sentiment

Mixed

2.4%

Negative

0%

Neutral

0%

Positive

97.6%

Unclear

0%

Dominant Emotions

AdmirationExcitementSurprise

Common Intents

PraisePersonal reactionDiscussionQuestionContent request

Recurring Topics

AppearanceOutfitSeasonal fashion90s fashionHair

Creator Interaction

Likely to interact	5%
Like rate	0%
Reply threads observed	4

Engagement Metrics

1.11%

Median Engagement

4.4

Posts / Week

Carousel

Dominant Format

Engagement Detail

Average likes	29.8K
Median likes	28.7K
Average comments	128.12
Median comments	112
Sample size	24 posts

Recent Posts (24)

there's nothing like a post nap makeup session while drinking coffee <33333

It's layering season <333333

that time of the week ☕️💻

Autumn lifestyle

11.4K 101 327.7K

heheheheh still feels crazy to say permanent store!!!! @djerfavenue opening October 3rd on 25 Bond Street!! ❤️❤️❤️❤️ reklam

Lifestyle diary

Monday - Wednesday ☕️ moms old jacket <333 fall is in the air and I love it 🍇🍇🍇 chocolate for fall (and every season) chocolate vibes f

you know what day of the week it is! 🫧

New York City lifestyle

I ❤️ NYC ❤️❤️❤️ @djerfavenue opening on 25 bond street October 3!!!!!!!! Reklam I ❤️ NYC I think I have 40 photos of this view throughout

Seasonal lifestyle

hot humid days in September woooo 🦋🦋

New York City lifestyle

nyc 🍎 chocolate milk forever dinner look early morning I ofc asked for a glass of milk for the chocolate chip cookies my favorite v

things I've worn in Sthlm recently

Early autumn lifestyle

First signs of September 🍎 bff my heart is giggling favorite cup of the day sunny morning walk the bigger the boots the bigger the drea

Store opening announcement

7.2K 144 275.4K

September 3rd vlog ❤️❤️❤️❤️❤️❤️ the day we announced that we’re opening a store in NYC!!!!! @djerfavenue reklam

Business milestone

We’ve been busy building a home ❤️ 25 Bond Street, New York. Our FIRST EVER PERMANENT!!! Djerf Avenue store is opening at 25 Bond Street in

Creative process

always finding new ways

Lifestyle diary

fun fun fun day <333 Lilac dreams terry beauty bag anyone?? @djerfavenue reklam maybe the last hot summer day in Sweden for this year 🍒 y

Hair and beauty

whenever I have a bad hair day

different things I've worn lately 🐬

Office lifestyle

11.4K 111 502.2K

Hiii! It's that time of the week!another office vlog 🦋 wearing and mentioning @djerfavenue so reklam 👑

Weekly lifestyle

weekly things 🐬 on the go favorite part of my morning office work from home grocery run second morning coffee as always! Saved

Seasonal transition

17.3K 136 603.9K

august in Sweden means summer one day and fall the next

Summer lifestyle

roadtrip view lost ones from summer <3 surrounded by 🦋 at my favorite place when all you can wear is cotton dresses <3333 summer nights

Family lifestyle

lunch date with mom 💌 🐞🐞 late summer outfits <3333 I'll miss being tanned haha this album makes no sense whatsoever but this is love 🤍🤍🤍

Fashion content series

9.2K 106 353.6K

let's make this into a weekly thing 🤝 wearing and mentioning @djerfavenue so reklam 👑

Analysis based on 24 available posts.
Last snapshot taken: September 28, 2026