Mikayla Jane Nogueira — Instagram profile photo

Mikayla Jane Nogueira ✓ Verified

@mikaylajmakeup

Beauty Influencers

MUA | Masshole | Pug Mom | Founder @povbeauty pov beauty available @sephora Business/PR: haley.walsh@thedigitalbrandarchitects.com

3.4MFollowers
1.3KFollowing
951Posts
1.5%Engagement Estimated

Creator summary

A makeup artist and founder of POV Beauty who combines product-focused content with personal storytelling, brand announcements, retail promotions, and occasional podcast-related posts. Her content is primarily video-led and frequently features POV Beauty and Sephora.

Makeup artist and beauty brand founder

Content formats

Video
62.5%
Carousel
37.5%

Based on 24 posts

Niche & topics

Beauty Influencers

Beauty brand founderBeauty product launchesRetail promotionsPodcast teasersPersonal lifestyle
Beauty product launchPodcast teaserBeauty retail promotionAnnouncementShopping

Known for

  • POV Beauty
  • POV Beauty availability at Sephora
  • Beauty product launches
  • Sephora promotions
  • Podcast teasers

Profile details

Account typeBusiness
VisibilityPublic
CountryUnited States
JoinedAugust 2014
Links http://povbeauty.com
https://apps.apple.com/us/app/my-pov/id6785477218
https://shopmy.us/mikaylanogueira
https://forms.gle/bhCMF2JozvPskYoMA

Content style

Video ledPromotionalProduct focusedPersonal storytellingAnnouncement driven

Contact & business

Public emailhaley.walsh@thedigitalbrandarchitects.com
Contact methodNot supplied

Content Intent

Promotion
45.8%
Personal story
20.8%
Event or travel
16.7%
Other
8.3%
Product showcase
8.3%

Frequently Mentioned

POV Beauty Brand 12 posts
Sephora Retailer 11 posts
Mikayla Nogueira Person 7 posts
Netflix Podcasts Media brand 2 posts
Sephora Canada Retailer 2 posts
Rare Beauty Brand 1 posts
Selena Gomez Person 1 posts
Rare Impact Fund Organization 1 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Sampled comments from three recent posts were overwhelmingly positive (87.7%), with admiration, excitement, and support as the dominant reactions. Recurring discussion focused on the product, dress, color, appearance, hair, PR, makeup, the couple, and football. Purchase interest, praise, discussion, questions, and humour were observed, although no frequent specific questions or content requests were identified. No creator likes or interactions were observed in the sample; reply data was incomplete. The sample is recent and non-representative, so it may not reflect the wider community.

  • Admiration
  • Excitement
  • Support
  • Praise
  • Purchase interest
Positive
Dominant Sentiment
89
Comments Analysed
3
Posts Sampled

Sentiment

Positive
87.7%
Neutral
6.7%
Negative
1.1%
Mixed
4.5%
Unclear
0%

Dominant Emotions

AdmirationExcitementSupport

Common Intents

PraisePurchase interestDiscussionQuestionHumour

Recurring Topics

ProductDressColorAppearanceHairPRMakeupCouple

Creator Interaction

Likely to interact0%
Like rate0%
Reply threads observed0

Engagement Metrics

1.54%
Median Engagement
2.1
Posts / Week
Video
Dominant Format

Engagement Detail

Average likes62.2K
Median likes44.8K
Average comments4.5K
Median comments846.5
Sample size12 posts

Recent Posts (24)

mikaylajmakeup Instagram post about Beauty product launch
Beauty product launch
Video
Comments: 1.1K Plays: 252.6K
TRACE IT! Coming to @povbeauty Oct 22.
mikaylajmakeup Instagram post about Charity event
Charity event
Album
Likes: 78.5K Comments: 759
Attended the 4th annual @rarebeauty @selenagomez Rare Impact Fund gala raising money towards mental health services for youth and beyond. It
mikaylajmakeup Instagram post about Seasonal lifestyle
Seasonal lifestyle
Album
Likes: 127.1K Comments: 814
I love fall and football 🏈 😋 October moments…
mikaylajmakeup Instagram post about Personal expression
Personal expression
Video
Comments: 3.2K Plays: 1.4M
❤️
mikaylajmakeup Instagram post about Podcast interview
Podcast interview
Video
Likes: 50.0K Comments: 1.2K Plays: 2.4M
Thanks for the love on my @jayshetty interview ❤️
mikaylajmakeup Instagram post about Podcast episode
Podcast episode
Video
Likes: 171.4K Comments: 28.2K Plays: 9.3M
EXCLUSIVE: Leave a “YES” below and I’ll DM you the full episode👇 @mikaylajmakeup opens up like never before on On Purpose 🎙️ For the first
mikaylajmakeup Instagram post about Podcast teaser
Podcast teaser
Video
Likes: 10.5K Comments: 232 Plays: 608.9K
@mikaylajmakeup MONDAY 🎙️
mikaylajmakeup Instagram post about Beauty retail promotion
Beauty retail promotion
Video
Comments: 735 Plays: 423.8K
RUN TO THE SEPHORA APP!!!! @sephora @povbeauty
mikaylajmakeup Instagram post about Podcast teaser
Podcast teaser
Video
Likes: 34.8K Comments: 879 Plays: 2.4M
MONDAY @mikaylajmakeup 🎙️
mikaylajmakeup Instagram post about Personal lifestyle
Personal lifestyle
Album
Comments: 573
things that make me really happy 🥰 cuddling my pups this handsome face buffalo chicken wedding season emily zach bonding with my dad
mikaylajmakeup Instagram post about Travel and event
Travel and event
Album
Comments: 523
Took me less than 24 hours to fall in love with Chicago.. 🥹 I LOVE IT! And this event was my craziest ever. Thank you so much! Miami is ne
mikaylajmakeup Instagram post about Beauty event
Beauty event
Album
Comments: 1.0K
About last night 💙🖤🤍 @sephora @povbeauty
mikaylajmakeup Instagram post about Brand milestone
Brand milestone
Album
Comments: 597
Today was the best day of my life 🥹 thank you so much @sephora for believing in me. 💙🖤🤍
mikaylajmakeup Instagram post about Retail launch
Retail launch
Video
Likes: 135.7K Comments: 4.1K Plays: 3.6M
Officially in @sephora 🥹 @povbeauty
mikaylajmakeup Instagram post about Beauty product launch
Beauty product launch
Video
Comments: 404 Plays: 501.8K
September 3rd can’t come soon enough! 🤍🖤 @povbeauty @sephora
mikaylajmakeup Instagram post about Brand tour
Brand tour
Video
Comments: 435 Plays: 527.5K
Heading on tour with @povbeauty and @sephora!!! Launching in store and online on Sept 3!!! See you soon 💙💙💙
mikaylajmakeup Instagram post about Beauty inclusivity
Beauty inclusivity
Video
Likes: 70.1K Comments: 2.2K Plays: 3.5M
beauty from every angle. 🖤 beauty isn’t one thing. neither are you. our movement is about reclaiming the angles that make you uniquely you
mikaylajmakeup Instagram post about Beauty product giveaway
Beauty product giveaway
Album
Likes: 39.5K Comments: 14.1K
I AM GIVING @povbeauty x @sephora PR BOXES TO YOU!!!! Who will be the lucky winners?👀🖤 How to enter • follow @mikaylajmakeup • follow @pov
mikaylajmakeup Instagram post about Brand tour
Brand tour
Video
Comments: 1.4K Plays: 649.5K
I AM GOING ON TOUR!!!!!!!!🫶🏻🙌🏻🤏🏻
mikaylajmakeup Instagram post about Beauty retail promotion
Beauty retail promotion
Video
Likes: 11.8K Comments: 142 Plays: 525.5K
pov: your sephora haul just got a lot bigger. 🛍️ see you @sephora + @sephoracanada september 3.
mikaylajmakeup Instagram post about Personal reflection
Personal reflection
Album
Comments: 0
I Love This Beautiful Life So Much ❤️
mikaylajmakeup Instagram post about Beauty product showcase
Beauty product showcase
Video
Likes: 12.5K Comments: 703 Plays: 1.1M
straight from mikayla’s sephora bag. 🖤 the pov products she can’t stop reaching for—and the ones you’ll be able to shop @sephora + @sephora
mikaylajmakeup Instagram post about Skincare product
Skincare product
Video
Likes: 5.0K Comments: 175 Plays: 319.1K
#ad @aquaphor just DROPPED their first ever lotion and cream, and I’ve been so excited to share this one with you guys! They’re SAVING MY DR
mikaylajmakeup Instagram post about Event recap
Event recap
Album
Comments: 431
A TIME WAS HAD IN VEGAS!!!!! #sephora #smc #sephorasmc #vegas #lasvegas

Analysis based on 24 available posts.
Last snapshot taken: October 19, 2026