Nicole Wilkins | Strength Coach for Women 40+ β€” Instagram profile photo

Nicole Wilkins | Strength Coach for Women 40+ βœ“ Verified Business

@nicolemwilkins

Female Bodybuilding Influencers

πŸ’ͺHelping women 40+ build muscle, get stronger & feel confident πŸ†4x IFBB Figure Olympia World Champion Supplements:@nPowerNutrition

388.8KFollowers
1.7KFollowing
4.5KPosts
0.2%Engagement Estimated

Creator summary

A professional figure athlete and fitness coach focused on helping women over 40 build muscle, increase strength, and develop confidence. Her content combines strength-training demonstrations, educational guidance, personal stories, affirmations, and wellbeing themes, primarily in video format.

Professional figure athlete and fitness coach

Content formats

Video
62.5%
Carousel
33.3%
Image
4.2%

Based on 24 posts

Niche & topics

Female Bodybuilding Influencers

Women 40+ strengthMuscle buildingStrength trainingFitness coachingAging and wellbeingPositive affirmationsSustainable living
Aging, motherhood, and wellbeingPositive affirmationFitness and sustainable livingStrength trainingCoaching

Known for

  • Helping women over 40 build muscle and strength
  • Four-time IFBB Figure Olympia World Champion
  • The Back to Strong Challenge
  • Strength-training guidance and coaching
  • Promoting confidence and wellbeing

Profile details

Account typeCreator
VisibilityPublic
CountryUnited States
JoinedAugust 2011
Links https://linktr.ee/nicolemwilkins

Content style

Video ledDemonstration focusedEducationalPersonal and motivationalOpinion drivenOccasionally promotional

Contact & business

Public emailnicole@nicolewilkins.com
Contact methodCALL

Content Intent

Demonstration
25%
Education
20.8%
Personal story
16.7%
Opinion
12.5%
Other
8.3%
Promotion
4.2%
Review
4.2%
Entertainment
4.2%
Event or travel
4.2%

Frequently Mentioned

Harper Person 1 posts
Dillon Person 1 posts
Back to Strong Fitness program 1 posts
Back to Strong Challenge Fitness program 1 posts
Renuance Med Spa Business 1 posts
Chelsea Person 1 posts
Temecula Location 1 posts
COACH Call to action 1 posts

Engagement Metrics

0.23%
Median Engagement
2.0
Posts / Week
Video
Dominant Format

Engagement Detail

Average likes2.6K
Median likes864
Average comments104.88
Median comments31
Sample size24 posts

Recent Posts (24)

nicolemwilkins Instagram post about Upper body strength workout
Upper body strength workout
Album
Likes: 951 Comments: 31
A dumbbell only upper body strength workout for your next lift πŸ’ͺ🏼 Save this one and share it with your gym partner.
nicolemwilkins Instagram post about Self care
Self care
Album
Likes: 629 Comments: 25
It’s ok to carve out time for you too ❀️
nicolemwilkins Instagram post about Full body dumbbell workout
Full body dumbbell workout
Video
Likes: 1.1K Comments: 35 Plays: 97.8K
Short on time? Here’s your workout. πŸ’ͺ 8 Dumbbell Front Squats
8 Romanian Deadlifts (RDL)
8 Bent Over Row
8 Floor Press
8 Dumbbell Z Press
nicolemwilkins Instagram post about Family life update
Family life update
Album
Likes: 1.1K Comments: 33
Life lately ❀️ Harper was student of the week in her class Checking out the fish New kitchen coming February/March 2027 The cutest daily
nicolemwilkins Instagram post about Fat loss training approach
Fat loss training approach
Video
Likes: 377 Comments: 100 Plays: 14.4K
If your first thought when you want to lose body fat is… eat less and do more cardio πŸ™‹πŸ»β€β™€οΈ Let’s change things up. If you need some help,
nicolemwilkins Instagram post about Triceps pushdown technique
Triceps pushdown technique
Video
Likes: 747 Comments: 16 Plays: 110.3K
A triceps pushdown is an elbow extension, not a shoulder moveπŸ˜‰ Hinge forward slightly with minimal movement in the elbows. Let your triceps
nicolemwilkins Instagram post about Botox and skincare treatments
Botox and skincare treatments
Video
Likes: 663 Comments: 37 Plays: 30.9K
β€œNicole, how do you have no wrinkles?” LOL listen, I take really good care of my skin and DO have wrinkles, but clearly… I also get Botox.
nicolemwilkins Instagram post about Nutrition variety
Nutrition variety
Album
Likes: 522 Comments: 17
Not the most aesthetically pleasing food post you’ve ever seen but you get the point πŸ˜‚ One of the easiest ways to get a wider variety of nu
nicolemwilkins Instagram post about Fitness humor
Fitness humor
Video
Likes: 353 Comments: 10 Plays: 119.5K
πŸ‘€πŸ˜‚πŸ’ͺ
nicolemwilkins Instagram post about Audience connection
Audience connection
Album
Likes: 918 Comments: 23
Just checking in ❀️
nicolemwilkins Instagram post about Shoulder workout
Shoulder workout
Video
Likes: 7.4K Comments: 149 Plays: 827.5K
Here’s the shoulder workout I did yesterday. I thought I’d share it in case you want to give it a try! πŸ’ͺ Seated Dumbbell Shoulder Press Sin
nicolemwilkins Instagram post about Returning to fitness routines
Returning to fitness routines
Video
Likes: 361 Comments: 31 Plays: 14.8K
Don’t worry about making up for lost time- just start again today.
nicolemwilkins Instagram post about Body image and self acceptance
Body image and self acceptance
Album
Likes: 6.7K Comments: 282
For almost 20 years, looking at my body and figuring out what needed to change was literally part of my job. More muscle here. Leaner there.
nicolemwilkins Instagram post about Progressive strength training
Progressive strength training
Video
Likes: 249 Comments: 6 Plays: 15.7K
Want to get stronger? You have to challenge yourself. πŸ’ͺ If your last rep feels almost as easy as your first, it’s probably time to add some
nicolemwilkins Instagram post about Kettlebell swing technique
Kettlebell swing technique
Video
Likes: 810 Comments: 26 Plays: 371.6K
A kettlebell swing is a hinge, not a squat. Think about pushing your hips back, then driving them forward to create the momentum that move
nicolemwilkins Instagram post about Behind the scenes workday
Behind the scenes workday
Image
Likes: 731 Comments: 25
A little peek at the part of my workday you don’t usually see. πŸ’»βœ¨ This is where I am most of the time.
nicolemwilkins Instagram post about Fitness consistency and self compassion
Fitness consistency and self compassion
Video
Likes: 416 Comments: 15 Plays: 17.7K
You’d probably never tell a friend, β€œYou’re just inconsistent. You have no willpower. You can never stick with anything.” But we say those
nicolemwilkins Instagram post about Dumbbell lower body workout
Dumbbell lower body workout
Video
Likes: 975 Comments: 43 Plays: 55.7K
Just grab your dumbbells and complete all 5 moves back to back. Complete 5 rounds and rest only when you have to. 10 RDL Curtsy Lunge Comb
nicolemwilkins Instagram post about Training while traveling
Training while traveling
Video
Likes: 525 Comments: 29 Plays: 22.0K
When we visit family I have access to a set of dumbbells and no gym so I know my routine is going to be interrupted. I adjust my workout spl
nicolemwilkins Instagram post about Beach vacation
Beach vacation
Album
Likes: 1.6K Comments: 55
Took the week off to spend it at the beach on LBI πŸ–οΈ
nicolemwilkins Instagram post about Full body barbell workout
Full body barbell workout
Video
Likes: 2.9K Comments: 28 Plays: 160.4K
Short on time this week? Hit your entire body in 20 Minutes. Do 7 reps of each move back-to-back without setting the bar down. Rest 1 minut
nicolemwilkins Instagram post about Aging, motherhood, and wellbeing
Aging, motherhood, and wellbeing
Video
Likes: 6.2K Comments: 252 Plays: 478.3K
β€œJust wait until you have kids.” β€œJust wait until you’re in your 40s.” β€œJust wait…” Those comments almost always seem to come with a negati
nicolemwilkins Instagram post about Positive affirmation
Positive affirmation
Video
Likes: 3.3K Comments: 157 Plays: 453.7K
Love this for us 🫢
nicolemwilkins Instagram post about Fitness and sustainable living
Fitness and sustainable living
Album
Likes: 23.2K Comments: 1.1K
17 years competing taught me everything about what a body can do. The years since taught me everything about how to actually live in one. If

Analysis based on 24 available posts.
Last snapshot taken: October 15, 2026