Pat McGrath — Instagram profile photo

Pat McGrath ✓ Verified Business

@patmcgrathreal

Beauty Influencers

Dame Pat McGrath, DBE Makeup Artist, Founder, CEO, Creative Director “..the most influential makeup artist in the world.” -Vogue

5.8MFollowers
3.8KFollowing
13.2KPosts
0.0%Engagement Estimated

Creator summary

Dame Pat McGrath is a makeup artist, founder, CEO, and creative director whose Instagram centers on showcasing and promoting Pat McGrath Labs products through video content, with recurring themes of celebrity makeup, eye looks, and lip products.

Founder-led beauty brand creator

Content formats

Video
50%
Image
37.5%
Carousel
12.5%

Based on 24 posts

Niche & topics

Beauty Influencers

Luxury Makeup ArtistryCelebrity makeupEye makeupLip productsBeauty brand leadership
Celebrity makeup lookBackstage Artistry CollectionDark Star MascaraEye makeupLip gloss

Known for

  • Pat McGrath Labs
  • Celebrity makeup looks
  • Backstage Artistry Collection
  • Dark Star Mascara
  • Earth Angel
  • Nude Oasis

Profile details

Account typeCreator
VisibilityPublic
CountryUnited States
JoinedFebruary 2012
Links https://www.patmcgrath.com

Content style

Video ledProduct focusedPromotionalDemonstration basedCelebrity oriented

Contact & business

Public emailNot supplied
Contact methodNot supplied

Content Intent

Product showcase
58.3%
Promotion
25%
Demonstration
12.5%
Event or travel
4.2%

Frequently Mentioned

Pat McGrath Labs Brand 23 posts
Earth Angel Product 4 posts
Emily Ratajkowski Person 3 posts
Dark Star Mascara Product 3 posts
Nude Oasis Shade 2 posts
Lust Gloss Duo Product 2 posts
Aliengelic Shade 2 posts
Rose Rebellion Product collection 2 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Among 61 sampled comments across three recent posts, reactions were overwhelmingly positive, with admiration, excitement, and support focused on beauty and makeup. Praise and personal reactions were common, while a small number reflected criticism or content-request intent. The creator interacted with 19 comments, including 19 likes and 2 observed replies; reply data was incomplete. Because the sample was recent and non-representative, it may not reflect the broader community.

  • Strongly positive reactions
  • Admiration for the beauty and makeup content
  • Excitement and support
  • Mostly praise and personal reactions
  • Limited criticism or content-request intent
Positive
Dominant Sentiment
61
Comments Analysed
3
Posts Sampled

Sentiment

Positive
97.4%
Neutral
0%
Negative
1.3%
Mixed
1.3%
Unclear
0%

Dominant Emotions

AdmirationExcitementSupport

Common Intents

PraiseContent requestCriticismPersonal reaction

Recurring Topics

BeautyMakeup

Creator Interaction

Likely to interact31.1%
Like rate31.1%
Reply threads observed2

Engagement Metrics

0.01%
Median Engagement
5.2
Posts / Week
Video
Dominant Format

Engagement Detail

Average likes1.1K
Median likes699.5
Average comments26.05
Median comments22.5
Sample size22 posts

Recent Posts (24)

patmcgrathreal Instagram post about Celebrity makeup look
Celebrity makeup look
Album
Comments: 102
@emrata x The Academy Gala Makeup by me for @patmcgrathreal #emilyratajkowski @academymuseum
patmcgrathreal Instagram post about Backstage Artistry Collection
Backstage Artistry Collection
Image
Likes: 852 Comments: 13
Transform your eyes and brows into statements of couture expression with The New Backstage Artistry Collection. ✨ SHOP NOW AT PATMcGRATH.COM
patmcgrathreal Instagram post about Dark Star Mascara
Dark Star Mascara
Image
Likes: 1.5K Comments: 39
Drama starts at the lashline. Dark Star Mascara instantly delivers bold definition,  high volume and dramatic length.✨
patmcgrathreal Instagram post about Heavenly Gloss Kit
Heavenly Gloss Kit
Image
Likes: 717 Comments: 20
NEW! Heavenly Gloss Kit: shine, shimmer, and sheer divinity. ✨💋
patmcgrathreal Instagram post about Pink makeup look
Pink makeup look
Video
Likes: 334 Comments: 18 Plays: 27.9K
Petal-pink. Shimmer-kissed. Utterly DIVINE.✨🌹
patmcgrathreal Instagram post about Divine Angel restock
Divine Angel restock
Image
Likes: 631 Comments: 12
Your favorites are back in stock at Sephora… shop Divine Angel, the duo you’ve been waiting for!✨💕
patmcgrathreal Instagram post about Sublime Skin makeup
Sublime Skin makeup
Video
Likes: 449 Comments: 15 Plays: 25.3K
SUBLIME SKIN doesn’t sit on the skin — it becomes it. Weightless. Luminous. Impossibly natural, impossibly flawless.✨
patmcgrathreal Instagram post about Eye and face pigments
Eye and face pigments
Image
Likes: 1.9K Comments: 40
Mix, layer, and customize vibrant pigments to create looks ranging from softly diffused washes of color to bold editorial statements. Struct
patmcgrathreal Instagram post about Dramatique in Nude Oasis
Dramatique in Nude Oasis
Image
Likes: 682 Comments: 24
Dramatique in Nude Oasis: Comfortable matte. Longwear color. Effortless precision.✨❤️
patmcgrathreal Instagram post about Earth Angel Lust Gloss
Earth Angel Lust Gloss
Video
Likes: 510 Comments: 22 Plays: 38.3K
The gloss that broke the internet and then broke it again. The cult favorite: Earth Angel✨🪽
patmcgrathreal Instagram post about Celebrity makeup look
Celebrity makeup look
Album
Likes: 6.3K Comments: 62
Still not over this angelic look by @janicedaoud for @emrata ✨💕 💫 Products used: *Earth Angel & Aliengelic Lust Gloss *Divine Bronzer *Dark
patmcgrathreal Instagram post about Fashion show backstage makeup
Fashion show backstage makeup
Video
Likes: 763 Comments: 18 Plays: 40.3K
Makeup by Pat McGrath Labs for @frederickanderson_designer show. Men’s grooming executed by @_michellesandoval and @charismaraye ✨Backstage
patmcgrathreal Instagram post about Lust Gloss Duo
Lust Gloss Duo
Video
Likes: 843 Comments: 23 Plays: 46.7K
LUST GLOSS DUO: Wear them separately or layered for an Aliengelic Alluring effect✨🪽
patmcgrathreal Instagram post about Lust Gloss Duo return
Lust Gloss Duo return
Video
Likes: 783 Comments: 49 Plays: 34.0K
SHE’S BACK! ⭐️ The glow no one could replace. The gloss no one stopped asking for. Shop the Lust Gloss Duo showcasing shades Earth Angel & A
patmcgrathreal Instagram post about Product teaser
Product teaser
Video
Likes: 1.6K Comments: 52 Plays: 58.1K
Angels are floating. Angels listened. Something is returning to earth.✨🪽
patmcgrathreal Instagram post about Celebrity event makeup
Celebrity event makeup
Album
Comments: 170
EMILY X VMA’s ♥️ Makeup by me for @patmcgrathreal Hair @brycescarlett Styling @daniellegoldberg @emrata #emilyratajkowski #patmcgrath #
patmcgrathreal Instagram post about Rose Rebellion
Rose Rebellion
Image
Likes: 1.4K Comments: 23
Glow. Gleam. Mesmerize. Rose Rebellion captures the romance of couture beauty through luminous rose tones, soft sculpting mattes, and astral
patmcgrathreal Instagram post about Film Noir Nude
Film Noir Nude
Video
Likes: 671 Comments: 23 Plays: 31.0K
Film Noir Nude is the ultimate modern smokey eye, inspired by Pat’s legendary backstage artistry and cinematic glamour after dark.✨⭐️
patmcgrathreal Instagram post about Dramatique Mega Lip Pencil
Dramatique Mega Lip Pencil
Video
Likes: 479 Comments: 12 Plays: 28.7K
Dramatique Mega Lip Pencil in Nude Oasis⚡️The nude that does more: Longwear Color. Effortless Application. Bold Impact.✨
patmcgrathreal Instagram post about Emerald Enigma look
Emerald Enigma look
Video
Likes: 1.6K Comments: 35 Plays: 81.2K
Emerald Enigma definition by @fionaannee ✨💚
patmcgrathreal Instagram post about Eye makeup products
Eye makeup products
Video
Likes: 546 Comments: 16 Plays: 26.0K
PermaGel Ultra Glide Eye Pencil: Glide, Define, and Lock in limitless artistry.  ⚡️ Dark Star Mascara: More Volume. More Length. More Drama.
patmcgrathreal Instagram post about Black eye makeup
Black eye makeup
Image
Likes: 484 Comments: 13
Xtreme Black. Legendary Wing. Redefined Gaze.✨🖤
patmcgrathreal Instagram post about Brow makeup
Brow makeup
Image
Likes: 663 Comments: 24
A blur with purpose. A shadow with shape. Brows, reimagined. ⚡️✨
patmcgrathreal Instagram post about Rose Rebellion Luxe Eye Quad
Rose Rebellion Luxe Eye Quad
Video
Likes: 571 Comments: 20 Plays: 28.4K
@thebeautydebut takes us through Rose Rebellion, the Luxe Eye Quad shade that’s equal parts romance and rebellion⚡️🩷

Analysis based on 24 available posts.
Last snapshot taken: October 19, 2026