Philippa Ross

Mom Influencers

Mama to Alfie Reggie & Ava Rae ❤️ Co-founder @wearetwinset & @watthebrand Home account @therossreno family • fashion • interiors • travel

80.8KFollowers

2.1KFollowing

2.4KPosts

0.9%Engagement Estimated

Creator summary

A family-focused lifestyle creator and entrepreneur sharing motherhood, fashion, interiors, travel, and updates related to her brands, WAT The Brand and We Are Twinset.

Mom influencer and co-founder

Content formats

Carousel

54.2%

Video

45.8%

Based on 24 posts

Niche & topics

Mom Influencers

Family LifestyleFashionHome interiorsTravelBrand entrepreneurship

Summer lifestyleFamily and motherhoodWAT The Brand launchTravelFamily

Known for

Family and motherhood content
Ava Rae and family updates
WAT The Brand
We Are Twinset
Home account The Ross Reno
Fashion, interiors, and travel content

Profile details

Account type	Business
Visibility	Public
Country	United Kingdom
Joined	September 2012
Links	http://www.watthebrand.com/

Content style

Personal storytellingCarousel led contentFamily focused lifestyle postsProduct showcasesTravel and event content

Contact & business

Public email	philippaross@outlook.com
Contact method	CALL

Content Intent

Personal story

54.2%

Product showcase

20.8%

Promotion

12.5%

Event or travel

8.3%

Entertainment

4.2%

Frequently Mentioned

Ava Rae Person 3 posts

WAT The Brand Brand 3 posts

M&S Retailer 3 posts

Sarah Tankel Ellis Person 2 posts

Philippa Bloom Person 2 posts

Vogue Publication 1 posts

YOU Magazine Publication 1 posts

Tenerife Place 1 posts

Engagement Metrics

0.91%

Median Engagement

1.6

Posts / Week

Carousel

Dominant Format

Engagement Detail

Average likes	1.3K
Median likes	702
Average comments	78.38
Median comments	24
Sample size	16 posts

Recent Posts (24)

Family and motherhood

Ava Rae you are gold 🥹🤩 this video cracks me up so much 🤣🤣 I've poured everything into this year but I've sacrificed so much too... but this

WAT The Brand launch

Tomorrow is the biggest day for WAT The Brand 🙌🏼🤩💫 The last year has taught us SO much. The lessons learnt, the endless zooms, the prep, the

Goodbye Summer '26 💛 my favourite chapter from this year & I'm so grateful for all the memories we've made. Now time to send my little ones

WAT The Brand at M&S

9.7K 712 381.3K

The biggest full circle moment 🙏🏻💫 We first me at an M&S press day. M&S were the first brand to pay us for a sponsored post on our blog. (Li

My entire world 🌍🙏🏻💛

The last of the summer fits ☀️

Summer lifestyle

Clinging on to summer 🧡

Summer lifestyle

Summering & juggling ✨

Tenerife holiday

Unpublished from Tenerife 🤍✨

Ava Rae’s birthday

My baby is 7!! 🩷🤩🎊✨🎉🎈🎂 My Ava Rae, the fiercest funniest beautiful little girlie! The proudest mama & not a day goes by that I don't appreci

Family staycation campaign

PINCH ME, PINCH US!!! Im so incredibly proud to finally be able to share this with you all! The art of making memories... something I never

Holiday fashion

Holiday in outfits ☀️🌴

Family happiness

You can chase every high in life, but nothing compares to this feeling 🙏🏻❤️

Holiday outfit ideas

x6 holiday outfits I've loved wearing this trip ☀️

Holiday memories

The little moments we'll never forget 🤍

Relaxation by the water

Good for the soul 🌊

Summer lifestyle

WAT The Brand product

The only way 🙌🏼🤎 @watthebrand

Let's go make memories babies ✈️❤️

Motherhood and growing up

My Ava Rae 💕✨💓 HOW are you almost turning 7?! The years are going by way too quick but I am the proudest mama in the world watching you grow

Holiday shopping haul

Holiday haul with Alfie & Ava...gone wrong 🤪🤪 @marksandspencer ⛱️

Personal photo update

Recents 🤳🏼🩶

Happiness is... 🫶🏼🌍🤍

Aging and nostalgia

🤪🤯🫠 wthelly I was literally 21 yesterday

Analysis based on 24 available posts.
Last snapshot taken: September 16, 2026