Steph Douglas Business

@steph_dontbuyherflowers

Mom Influencers

Founder of thoughtful gift company Don't Buy Her Flowers®. Mum of 🧑👩🧒. @dontbuyherflowers steph@dontbuyherflowers.com 🎁

61.5KFollowers

4.9KFollowing

3.2KPosts

0.6%Engagement Estimated

Creator summary

Steph Douglas is a mother, founder of Don’t Buy Her Flowers, and Instagram creator sharing personal perspectives on motherhood, parenthood, family life, and household labor alongside brand-related content.

Founder and parent creator

Content formats

Carousel

62.5%

Image

20.8%

Video

16.7%

Based on 24 posts

Niche & topics

Mom Influencers

Thoughtful giftingMotherhoodParenthoodHousehold laborFamily lifestyleFounder led content

Gruffalo book competitionDaughter’s birthdayHousehold laborParenthoodMotherhood

Known for

Founding Don’t Buy Her Flowers
Sharing experiences of motherhood and parenthood
Discussing household labor
Family milestones and children’s activities
Content connected to Camp Bestival and family life

Profile details

Account type	Creator
Visibility	Public
Country	United Kingdom
Joined	January 2014
Links	https://linktr.ee/dontbuyherflowers

Content style

Personal storytellingCarousel postsBrand promotionEvent and travel contentOpinion led discussion

Contact & business

Public email	steph@dontbuyherflowers.com
Contact method	CALL

Content Intent

Personal story

58.3%

Promotion

20.8%

Event or travel

12.5%

Education

4.2%

Opinion

4.2%

Frequently Mentioned

Don’t Buy Her Flowers Brand 5 posts

Steph Douglas Host 4 posts

Lou Beckett Author 3 posts

Camp Bestival Festival 2 posts

Doug Person 2 posts

She Leads Collective Podcast 2 posts

Lessons from a Default Parent Book 2 posts

Cheltenham Town Hall Venue 2 posts

Engagement Metrics

0.58%

Median Engagement

0.6

Posts / Week

Carousel

Dominant Format

Engagement Detail

Average likes	522.88
Median likes	344.5
Average comments	20.38
Median comments	14.5
Sample size	24 posts

Recent Posts (24)

Gruffalo book competition

🎉 WIN A SIGNED COPY OF THE BRAND NEW GRUFFALO BOOK! 📚 (We’ll put it in with one of our new Gruffalo selections for you 🥰) Today’s a big day

Daughter’s birthday

Wah - happy birthday to my middle one. Gawd she’s lush. I’m not sure I appreciated how delish she was as a toddler, as there was a demanding

Household labor

It’s that time of year… I have a folder called ‘weird stuff men do at weird times’. My fave was the grandad who was in the garage whittling

Holiday preparation

There was a time when the run up to holidays would involve a carefully planned routine of grooming, hair removal, buying of flimsy new outfi

A little overwhelmed by the advice on here - the amount of protein I should be eating, weights I should be lifting, while fasting and aging

Camp Bestival experience

Ooof. Thank you for having us @campbestival - I feel like I need to be dipped in oil to rehydrate my weathered skin, but definitely worth it

Henley Literary Festival event

Take a much-deserved hour off and enjoy two terrific speakers as they discuss taking on the mother of all roles. Resident GP on BBC’s Mornin

Family cake tradition

If you’ve ever wondered where I get my cake making skills from… my mum recreated this Humpty Dumpty cake 48 years on for my sister. It was s

Forgotten swimming shorts

This is not the first time Doug has claimed from lost property after forgetting his own clothing. After Mabe was born, he’d taken Buster swi

Family holiday mishaps

In celebration of the TWO family tickets we’re giving away to Camp Bestival this summer (see previous post and ENTER), and because we’re hea

Parenting memories

Sound ON! Oh hai, just rediscovering one of my favourite videos of all time. I think it’s the slapping feet that get me. And his squeaky lit

Wedding anniversary

EIGHTEEN years. Oh man, our wedding was a good day. Giddy young fools! I had planned a rather magical gift as have had a disc kicking about

Bank holiday routine

Bank holidays may look like poolsides and air con, OR they might involve Vinted drop offs, packing away all your winter jumpers and swapping

Girls’ netball tour

Netball tour DONE. Exhausting, but so brilliant and exciting for the girls. Oh to be 13 and just want to hang with friends and play and do e

Me aged about 8 on a ferry, where I roomied with my big sister. We had a cabin overnight and I have a very distinct memory of us putting the

We don’t talk enough about what’s happening behind the scenes. The planning. The remembering. The constant mental juggling. In Part 2 of m

Women in business

What if a business idea starts with one very human question: What does someone actually need right now? This week on the She Leads Collect

It started a little ropey as the teens both had sleepovers so are on approx 3 hours sleep, the other bowled into my bed at 6am, and Doug was

Default parenting book event

Last night at @cheltenhamtownhall, interviewing the excellent @lou_em about Lessons from a Default Parent, on Publication Day no less! Lou i

Book launch event

We're delighted to be welcoming Lou Beckett to the Town Hall on 12 Feb to celebrate the launch of her brand-new book, ‘Lessons from a Defaul

Stonehenge cake

They said it couldn’t be done… they may have been right. ‘Mum, I need to make Stonehenge out of cake’ ‘Sure, son’ 😬🫠 Anyone that has been

Anxiety and overwhelm

I’ve seen lots of posts from people overwhelmed (or posting about 2016 or Brooklyn Beckham or eating more protein). I had a chat with the

Christmas and New Year reflection

The quietest Christmas we’ve ever had, with a loose routine of sleeping in, eating steadily through the day, moving Buster down to the sofa

Son’s ACL recovery

Oof my lovely biggest one had an ACL op this week. It was postponed a week when everyone was ill and then we were so focused on the op and h

Analysis based on 24 available posts.
Last snapshot taken: September 16, 2026