Steve Calder ✓ Verified

Male Fashion Influencers

Owner/Designer @informale_ Buy less, buy better 🌎 Health is my side hustle 🏋️‍♂️

63.4KFollowers

4.8KFollowing

1.9KPosts

0.8%Engagement Estimated

Creator summary

Steve Calder is a Melbourne-based menswear designer and fashion creator associated with Informale. His content combines personal style, tailoring, travel, Pitti Uomo, and a buy-less-buy-better philosophy, alongside an interest in health and fitness.

Designer and fashion creator

Content formats

Carousel

54.2%

Video

33.3%

Image

12.5%

Based on 24 posts

Niche & topics

Male Fashion Influencers

Tailored MenswearPersonal StyleSustainable ShoppingFashion TravelPitti UomoFitness Lifestyle

MenswearPersonal styleTravelTailoringPitti Uomo

Known for

Informale
Menswear
Tailoring
Personal style
Pitti Uomo
Melbourne
Florence

Profile details

Account type	Business
Visibility	Public
Country	Australia
Joined	March 2012
Links	https://informale.com.au/

Content style

Carousel ledPromotionalPersonal storytellingProduct showcasesReviewsEvent and travel content

Contact & business

Public email	stevecalder@gmail.com
Contact method	Not supplied

Content Intent

Promotion

29.2%

Personal story

25%

Demonstration

8.3%

Entertainment

8.3%

Product showcase

8.3%

Review

8.3%

Event or travel

4.2%

Historical context

4.2%

Other

4.2%

Frequently Mentioned

Informale Brand 14 posts

Steve Calder Person 7 posts

Melbourne Location 4 posts

Pitti Uomo Event 3 posts

Florence Location 3 posts

Rome Location 2 posts

Franck Muller Brand 2 posts

Cortina Watch Retailer 2 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Among 19 sampled comments across 3 recent posts, reactions were predominantly positive, with admiration, excitement, and curiosity most evident. Sampled comments mainly praised the outfit and included some purchase interest and questions. The creator interacted with 16 comments, including 15 likes and 3 observed replies, though reply data was incomplete. The recent sample was not representative, so it may not reflect the wider community.

Positive reactions and praise
Admiration and excitement about the outfit
Some purchase interest and curiosity
High observed creator interaction, with incomplete reply data

Positive

Dominant Sentiment

19

Comments Analysed

3

Posts Sampled

Sentiment

Mixed

0%

Negative

0%

Neutral

18.5%

Positive

81.5%

Unclear

0%

Dominant Emotions

AdmirationExcitementCuriosity

Common Intents

PraisePurchase interestQuestion

Recurring Topics

Outfit

Creator Interaction

Likely to interact	76.2%
Like rate	71.4%
Reply threads observed	3

Engagement Metrics

0.76%

Median Engagement

0.2

Posts / Week

Carousel

Dominant Format

Engagement Detail

Average likes	718.62
Median likes	466
Average comments	16.76
Median comments	14
Sample size	21 posts

Recent Posts (24)

From Melbourne to the world of modern menswear We sat down with Steve Calder, founder of Informale, to talk about building a brand with a d

One Outfit For Life is a project asking the question; ‘If you could only wear one outfit for the rest of your life, what would it be?’ Here

Some fits from the last few weeks. Insane eurotrip with bro @informale_thomas 😮‍💨

Having some fun with Ali’s new camera. My bad guys. Need to post more here!

Had the pleasure of driving the new Countryman JCW the last few months courtesy of @doncasterminigarage. Looks 10/10 Drives 10/10 Interior

Personal update

Podcast interview

I can’t lie, this was a big one for me. I’ve been following @stevecalder and his brand @informale_ for a few years now and it was a great

Almost got a fine, but ended up with a great chat instead. In this Reels, I caught up with none other than Steve Calder @stevecalder from @

Momenti Informali Channeling the farflung corners of The British Empire this season with my Australian bro @stevecalder of @informale_ H

⬇️ Pitti Day 2 ⬇️ I met Steve about 6 years ago on the gram and have had the pleasure of following his and his brands journey through the y

Our non-stop Japan trip in a nutshell. ✈️

Menswear ASMR feat. Thomas and our matching jackets

Bromance @informale_

We don’t get to dress up very often, so took a little video to document 😆 Day out with @jordanajaya to celebrate a truly epic year. As they

Menswear profile

“I was a skater boy as a young teen. Think huge jeans, Globe sneakers and blonde tipped hair,” recalls @informale_ designer @stevecalder. “T

Sydney vibes @informale_ Sydney Pop Up Shop open till tomorrow at @mawsonossa

Italy with our little girl was actually magical.

Tuscany feat. The new T011 @informale_

Road testing some new pants in Roma 🇮🇹

Thanks for having me @franckmuller_asiapacific @cortinawatch. LOVE the updated fitout, and the new timepieces. #FranckMuller #FranckMullerAs

Last Wednesday I attended the grand opening of the new @franckmuller_asiapacific boutique on Melbourne’s iconic Collins Street. It was a r

LAUNCHING THIS FRIDAY 👀 - Exclusive to The Local Merchants, only available in store and online at TLM.

Food and dining

Legit the best pizza in Melbourne

Analysis based on 24 available posts.
Last snapshot taken: September 16, 2026