Tatiana Toomer Williams ✓ Verified

Amazon Influencers

🏆 Daytime Emmy Award Winner 🎬ANTM… long story 📹 Nearly 20 yrs in video & content 🛍️ Live Shopping Host 🤳🏾Your Beauty Bestie Shop w/me ⬇️

12.1KFollowers

2.3KFollowing

534Posts

Creator summary

Daytime Emmy Award-winning beauty creator and live shopping host with nearly 20 years of experience in video and content. Her Instagram focuses on beauty product discovery, demonstrations, education, and promotional content, presented primarily through video.

Beauty content creator and live shopping host

Content formats

Video

100%

Based on 24 posts

Niche & topics

Amazon Influencers

Beauty product discoveryK beautyAnti aging skincare1990s inspired makeupColored contact lensesLive shopping

Colored contact lensesCreate & Cultivate festival1990s inspired makeupK beautyAnti aging skincare

Known for

Daytime Emmy Award recognition
ANTM-related experience
Beauty product recommendations
Live shopping content
Coverage of Hapa Kristin, Olive Young, Oh Beauty, and Dimple Color

Profile details

Account type	Business
Visibility	Public
Country	United States
Joined	April 2012
Links	https://gotolinks.com/tatianatoomer https://www.createcultivate.com/2026-tickets#ticketing https://urlgeni.us/amazon/tatilive https://amzlink.to/az07PGoikgNBb https://sephora.com/creators/tatianatoomer

Content style

Video ledProduct focusedPromotionalEducationalDemonstrativePersonal and opinion driven

Contact & business

Public email	tatianatoomer@gmail.com
Contact method	Not supplied

Content Intent

Promotion

37.5%

Education

16.7%

Product showcase

16.7%

Opinion

8.3%

Demonstration

4.2%

Event or travel

4.2%

Other

4.2%

Personal story

4.2%

Review

4.2%

Frequently Mentioned

Hapa Kristin Brand 4 posts

Olive Young Retailer 4 posts

Oh Beauty Retailer 3 posts

Los Angeles Location 3 posts

Dimple Color Brand 2 posts

Sephora Retailer 2 posts

Create & Cultivate Event 2 posts

Quadthera Brand 2 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Positive

Dominant Sentiment

2

Comments Analysed

1

Posts Sampled

Sentiment

Mixed

0%

Negative

0%

Neutral

50%

Positive

50%

Unclear

0%

Dominant Emotions

AdmirationNeutral

Common Intents

PraiseDiscussion

Creator Interaction

Likely to interact	100%
Like rate	100%
Reply threads observed	2

Engagement Metrics

—

Median Engagement

1.4

Posts / Week

Video

Dominant Format

Engagement Detail

Average likes	—
Median likes	—
Average comments	—
Median comments	—
Sample size	0 posts

Recent Posts (24)

Colored contact lenses

Doll Eyes 🎀 or Hazel 🤎? Vote in the comments ↓ Consider this your sign to finally book that overdue eye exam and make a K-Beauty day out of

I’m at the age where I really need to start focusing on my neck care. I hope I’m not too late. 😬 Grab this at #OhBeauty 🧖🏾‍♀️ #beautytips #a

give your wash day an upgrade 🫧✨

Post procedure skincare

You got the treatment…now please don’t go home and freestyle the aftercare. 😂 Post-procedure skin needs a different kind of routine, less “

Sephora promotional offer

The glow is giving, but the Sephora deal is the real reason I’m telling you to shop 👀 I’m wearing the @onesize On ’Til Dawn Bronze Bell Set

Create & Cultivate festival

The part of @createcultivate I’m most excited about? The one-on-one meetings. 👀 Every ticket includes CONNECT with pre-scheduled onsite mee

Travel beauty packing

12 hours in NYC. A cross-country flight. One carry-on. ✈️ I will do almost anything to avoid checking a bag, but I’m also not leaving my en

Create & Cultivate festival

I’ve partnered with @createcultivate to give you 15% off General Admission to the 2026 Create & Cultivate Festival! Use code TATIANAT15 ✨ Li

Botox maintenance skincare

Botox maintenance tips for natural-looking skin.⁠ ⁠ The beauty trend I'm loving most right now? Keeping your natural expressions.⁠ ⁠ If you'

this is your reminder to to brush your teeth before bed 🥱 #Gurunanda #teethcare #teethgoals gurunanda, guru toothpaste, whitening toothpast

Retinol alternatives

bakuchiol (buh·koo·chee·owl) i think i said it right 🤷🏾‍♀️…listing off some retinol alternatives for my 25 yrs and up crew! save this 📑 #an

Creator program application

Have you applied yet? 💻💗 #hapakristin #creatoreconomy #kbeauty #koreanskincare #contentcreator

At home skincare technology

Not every skincare device works the same. ✨ LED uses light. ⚡️ Microcurrent uses electricity. 🔊 Ultrasound uses sound waves. I think unders

Beauty creator program

Applications are open💗 This is the kind of creator program you don’t just scroll past. Hapa Kristin’s Creator Program 2.0 feels less like a

Skincare routine

The right skincare routine can make all the difference when it comes to reaching your skin goals. I updated mine a few weeks ago with produc

Beauty media feature

Still processing the fact that Arirang TV, a South Korean television network, interviewed me about the first ever U.S. Olive Young store ope

Colored contact lens promotion

I’ve been having way too much fun switching up my eye color lately. 🤎 @dimple.color is offering 25% off sitewide through June 30, so if yo

K beauty technology event

Not me geeking out over beauty tech. 🤓💙 So excited to be part of VidCon’s first-ever K-Beauty Zone, talking skincare innovation with #Quadt

Olive Young skin analysis guide

✨ SAVE THIS BEFORE YOU GO TO OLIVE YOUNG ✨ I thought I was getting a QUICK free skin scan. Instead, I accidentally spent almost 3 hours at

Beauty retail innovation

If we can buy almost any beauty product online, what gives us a reason to walk into a store? That was the question I kept thinking about wh

Olive Young retail experience

Everyone kept asking the same question: “Why not just order it online?” After spending time inside Olive Young’s first U.S. store, I think

Colored contact lenses

I didn’t think colored contacts could look like this… 👀✨ Easy to wear, comfortable, and some shades are made to actually show up on dark br

1990s inspired makeup

‘90s pretty never missed and she’s not starting now 💕 #SephoraPartner Matte skin, rich lips, soft contour it’s all live on my NEW Sephora S

Hair care routine

POV: Your 90s rich girl era just started 💎✨ The secret to effortless, expensive-looking hair? It’s all in the routine hair dryer, hair car

Analysis based on 24 available posts.
Last snapshot taken: September 11, 2026