Kritika Khurana โ€” Instagram profile photo

Kritika Khurana โœ“ Verified

@thatbohogirl

Lifestyle Influencers

Founder @kritikakhuranajewels Times 40 under 40 Podcast @whatisupsister YT: Kritika Khurana Delhi ๐Ÿ’ŒBohogirlthat@gmail.com

1.8MFollowers
480Following
7.5KPosts
1.2%Engagement Estimated

Creator summary

Delhi-based fashion and lifestyle creator, entrepreneur, podcaster, and YouTuber. She is the founder of Kritika Khurana Jewels and shares fashion styling, beauty, personal stories, and product-focused content.

Fashion and lifestyle creator, entrepreneur, podcaster, and YouTuber

Content formats

Video
70.8%
Carousel
25%
Image
4.2%

Based on 24 posts

Niche & topics

Lifestyle Influencers

Fashion StylingBeautyJewelryEntrepreneurshipPersonal Storytelling
Fashion stylingPersonal achievementCreator profileBeautyFashion

Known for

  • Kritika Khurana Jewels
  • Fashion styling content
  • The What Is Up Sister podcast
  • Kritika Khurana YouTube channel
  • Personal achievement and creator-profile content

Profile details

Account typeBusiness
VisibilityPublic
CountryIndia
JoinedMay 2012
Links https://youtube.com/@kritikathatbohogirl?si=Vgt27WNIzgSXAjTu

Content style

Video ledPersonal storytellingProduct showcasesPromotional contentFashion and beauty demonstrationsEvent and travel content

Contact & business

Public emailbohogirlthat@gmail.com
Contact methodCALL

Content Intent

Personal story
33.3%
Product showcase
33.3%
Promotion
12.5%
Demonstration
8.3%
Event or travel
8.3%
Historical context
4.2%

Frequently Mentioned

Neha Juneja Makeup Makeup artist 5 posts
Kritika Khurana Jewels Jewellery brand 5 posts
Elle India Publication 4 posts
Huda Beauty Beauty brand 4 posts
Fashion Influencer of the Year Award 2 posts
Esse Clothing Fashion brand 2 posts
Outhouse Jewellery Jewellery brand 2 posts
Rohan Sachdeva Photography Photographer 2 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Among 88 sampled comments across three recent posts, reactions were overwhelmingly positive, with admiration, support and excitement most prominent. Recurring discussion focused on the award, appearance, career journey, jewellery, outfit and hair. Praise, humour, criticism and discussion were observed, with no frequent questions or content requests recorded. Creator interaction was recorded on 61 comments, while three comments were liked; reply-rate data was incomplete. Because the sample was recent and non-representative, it may not reflect all sampled comments or wider community sentiment.

  • Admiration for the creator and their achievement
  • Support and excitement around the award and career journey
  • Positive discussion of appearance, outfit, hair and jewellery
  • Some humour and criticism alongside predominantly positive reactions
Positive
Dominant Sentiment
88
Comments Analysed
3
Posts Sampled

Sentiment

Mixed
4.4%
Negative
0%
Neutral
2.2%
Positive
93.3%
Unclear
0%

Dominant Emotions

AdmirationSupportExcitement

Common Intents

PraiseHumourCriticismDiscussion

Recurring Topics

AwardAppearanceCareer journeyJewelleryOutfitHair

Creator Interaction

Likely to interact69.3%
Like rate3.4%
Reply threads observed61

Engagement Metrics

1.17%
Median Engagement
5.8
Posts / Week
Video
Dominant Format

Engagement Detail

Average likes34.3K
Median likes21.2K
Average comments305.25
Median comments152
Sample size24 posts

Recent Posts (24)

thatbohogirl Instagram post about Award recognition
Award recognition
Video
Likes: 4.6K Comments: 108 Plays: 116.8K
All the feels ๐Ÿ†โค๏ธ @elleindia Fashion influencer of the year
thatbohogirl Instagram post about Career achievement
Career achievement
Album
Likes: 21.9K Comments: 323
@elleindia fashion influencer of the year. we did it guys ๐Ÿ”ฅ iโ€™m gonna be completely honest here. 12 years of consistently showing up, and so
thatbohogirl Instagram post about Event preparation
Event preparation
Video
Likes: 41.9K Comments: 449 Plays: 2.0M
Get ready with me for @elleindia awards ๐Ÿ”ฅ outfit @esseclothing makeup by my best @nehajunejamakeup bag @outhousejewellery jewellery @kri
thatbohogirl Instagram post about Event fashion
Event fashion
Album
Likes: 20.9K Comments: 250
Ready for @elleindia awards ๐Ÿ”ฅ outfit @esseclothing makeup by my best @nehajunejamakeup bag @outhousejewellery jewellery @kritikakhuranaje
thatbohogirl Instagram post about Jewellery brand development
Jewellery brand development
Video
Likes: 9.0K Comments: 128 Plays: 355.0K
back to the drawing board, literally ๐Ÿ˜ญ Launching @kritikakhuranajewels ep-4 there was so much noise around what i should make. โ€œdonโ€™t do to
thatbohogirl Instagram post about Haircare routine
Haircare routine
Video
Likes: 2.6K Comments: 661 Plays: 180.8K
Comment โ€œLINKโ€ and Iโ€™ll send you the link in your DM๐Ÿ’Œ 3 things that quietly became my haircare non negotiables โœจ @mywishcare Hair Growth S
thatbohogirl Instagram post about Fashion and travel
Fashion and travel
Album
Likes: 21.5K Comments: 134
Get money, stay pretty..Handle your business, enjoy your lifeโ€ฆStay sexy and donโ€™t give a f*** ๐Ÿ˜ฎโ€๐Ÿ’จ๐Ÿฉท last few days w @hudabeauty outfit @same
thatbohogirl Instagram post about Travel and fashion
Travel and fashion
Video
Likes: 16.6K Comments: 92 Plays: 675.1K
weโ€™re in dubai with @hudabeauty ๐Ÿฉท๐Ÿฉท outfit @sameermadan_official
thatbohogirl Instagram post about Personal experience
Personal experience
Video
Likes: 24.4K Comments: 183 Plays: 823.5K
living the dream w @hudabeauty ๐Ÿฉท this is lifeโ€ฆ and iโ€™m holding on tight ๐Ÿฅน
thatbohogirl Instagram post about Makeup learning experience
Makeup learning experience
Album
Likes: 23.2K Comments: 138
still processing this one ๐Ÿฅน spent the day with @hudabeauty for the ultra snatched, learnt from the absolute best @makeupbyariel watched all
thatbohogirl Instagram post about Brand development process
Brand development process
Video
Likes: 13.0K Comments: 141 Plays: 673.5K
started working on something last year @kritikakhuranajewels and honestly thought it would be a lot simpler than it turned out to be. there
thatbohogirl Instagram post about Haircare product launch
Haircare product launch
Video
Likes: 1.5K Comments: 41 Plays: 148.2K
A little launch day moment with @lorealpro_education_india โœจ Got to experience the NEW Keratin Alpha Sleek range by Lโ€™Orรฉal Professionnel a
thatbohogirl Instagram post about Fashion styling
Fashion styling
Video
Likes: 79.5K Comments: 325 Plays: 3.3M
felt like a barbie ๐ŸŒธ๐Ÿฉท outfit @riantasofficial dolled up by my best @nehajunejamakeup Jewelry @finesilverjewels_rj
thatbohogirl Instagram post about Saree fashion
Saree fashion
Video
Likes: 20.3K Comments: 163 Plays: 910.4K
this mint green & gold saree ๐ŸคŒ๐Ÿป saree @mahimamahajanofficial
thatbohogirl Instagram post about Indian fashion styling
Indian fashion styling
Album
Likes: 24.0K Comments: 120
more colour, more texture, more dramaโ€ฆ always ๐ŸคŒ๐Ÿป if the outfit is already doing a lot, my answer is usuallyโ€ฆ add a little more minimalism w
thatbohogirl Instagram post about Fashion styling
Fashion styling
Video
Likes: 21.9K Comments: 135 Plays: 816.8K
mermaid core but make it desi โœจ in @varunbahlcouture makeup @nehajunejamakeup
thatbohogirl Instagram post about Jewellery brand announcement
Jewellery brand announcement
Video
Likes: 14.8K Comments: 236 Plays: 1.0M
half of you guessed it ๐Ÿ˜ญ @kritikakhuranajewels yes, itโ€™s a jewellery brand. yes, iโ€™m nervous. yes, iโ€™m freaking out a little. and yes, this
thatbohogirl Instagram post about Janmashtami celebration
Janmashtami celebration
Video
Likes: 24.2K Comments: 186 Plays: 573.1K
Vo kisna hai ๐Ÿฆš Happy Janamasthami Outfit @manvi_kapoor
thatbohogirl Instagram post about Skincare giveaway
Skincare giveaway
Video
Likes: 1.7K Comments: 103 Plays: 174.2K
#Collaboration GIVEAWAY TIMEEEE Okay but, can we talk about the cutest skincare fridge ever?๐Ÿฅน A tiny fridge, my Fresh & Bright moisturisers
thatbohogirl Instagram post about Punjabi fashion
Punjabi fashion
Video
Likes: 16.7K Comments: 127 Plays: 710.6K
sometimes the khurana in me just takes over ๐Ÿคชpunjabi kudi dil se โค๏ธ outfit @abhinavmishra_ jewels @joulesbyradhika makeup @makeupbyriyagan
thatbohogirl Instagram post about Saree styling
Saree styling
Album
Likes: 34.2K Comments: 139
saree but make it millennial, hot and desi at the same time ๐ŸคŒ๐Ÿป a few of my faves and how i styled them โœจ 1st outfit @ridhimehraofficial 2nd
thatbohogirl Instagram post about Fashion styling
Fashion styling
Video
Likes: 242.7K Comments: 856 Plays: 7.0M
bringing butterflies to coachella day 1 ๐Ÿฆ‹โœจ pink, sparkly, a little extraโ€ฆ exactly how i like it running around the desert like this made com
thatbohogirl Instagram post about Personal achievement
Personal achievement
Video
Likes: 128.8K Comments: 2.0K Plays: 2.7M
I canโ€™t believe Iโ€™m saying thisโ€ฆ I bought my own place ๐Ÿงฟ๐Ÿ’› For every girl whoโ€™s ever been told sheโ€™s nothing without someone..you are everyth
thatbohogirl Instagram post about Creator profile
Creator profile
Image
Likes: 12.8K Comments: 299
Myntra x Grazia Creator Crew 2025 ft. Kritika Khurana From representing India globally to shaping the digital landscape for over a decade -

Analysis based on 24 available posts.
Last snapshot taken: September 28, 2026