2026-08-29
Likes: 45.3K Comments: 281 Plays: 1.0M
Random cake challenge!
This one was probably the most cohesive but underwhelming. What would you rate this one?
#cakedecorating #cake
1.2MFollowers
1.3KFollowing
254Posts
2.1%Engagement Estimated
Creator summary
Atlanta-based baking creator and coach featured on Netflix’s The Big Nailed It Baking Challenge. The content centers on cake decorating, realistic cake design, baking demonstrations, and creative challenges, primarily delivered through video.
Baking creator and television coach
Content formats
Based on 24 posts
Niche & topics
Amazon Influencers
Known for
- Coaching on Netflix’s The Big Nailed It Baking Challenge
- Realistic cake designs
- Cake decorating demonstrations
- Baking content featuring recipes such as lemon pound cake
- Creative baking challenges
Profile details
| Account type | Business |
| Visibility | Public |
| Country | United States |
| Joined | August 2019 |
| Links | https://www.linktr.ee/thesweetimpact |
Content style
Contact & business
| Public email | robert@palettemgmt.com |
| Contact method | Not supplied |
Content Intent
Frequently Mentioned
Jewels Treats N More Business 2 posts
Lemon pound cake Food 2 posts
Lemon pepper wings Food 2 posts
Goat Animal 1 posts
Netflix Company 1 posts
The Big Nailed It Baking Challenge Television show 1 posts
Emily McDowell Person 1 posts
Stitch Fictional character 1 posts
Community Reaction
These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.
Among 51 sampled comments from three recent posts, reactions were predominantly positive, with admiration, amusement, and curiosity most evident. Sampled comments commonly praised the cake’s appearance and decoration, discussed eating or sharing it, and mentioned Minions, cake colors, and wafer paper. Some comments included questions about eating and sharing the cake or color choices, along with discussion, criticism, and purchase interest. No creator replies or likes were observed, though reply data was incomplete. Because the sample was recent and non-representative, it may not reflect overall community reaction.
- Admiration for the cake’s appearance and decoration
- Amusement and curiosity about the cake and Minions theme
- Discussion of eating or sharing the cake
- Questions about cake color choices
- Some purchase interest and criticism
Positive
Dominant Sentiment
51
Comments Analysed
3
Posts Sampled
Sentiment
Dominant Emotions
Common Intents
Recurring Topics
Frequently Asked
- "Eating and sharing the cake"
- "Cake color choices"
Creator Interaction
| Likely to interact | 0% |
| Like rate | 0% |
| Reply threads observed | 0 |
Engagement Metrics
2.10%
Median Engagement
1.8
Posts / Week
Video
Dominant Format
Engagement Detail
| Average likes | 377.2K |
| Median likes | 25.3K |
| Average comments | 2.5K |
| Median comments | 428 |
| Sample size | 17 posts |
Recent Posts (24)
Video 
Video 2026-08-27
Comments: 69 Plays: 117.2K
Making a Chicken & Waffle cake using the new @oreo cookies. I thought this came out great and smelled just like chicken and waffles
Would y
Video 2026-08-26
Likes: 12.2K Comments: 96 Plays: 225.5K
The wafer paper cake was a lot easier than I thought it would be. It took about 30 minutes to cut the wafer paper circles out and I tried to
Video 2026-08-25
Comments: 33 Plays: 108.9K
Making mayo from scratch. Pretty easy to make. Just add the ingredients and mix.
Recipe:
1 egg
1/4 tsp salt
1 Tbsp Dijon mustard
1 cup can
Video 2026-08-21
Comments: 28 Plays: 86.3K
I made the Lemon Pound Cake with Lemon Pepper Wings. Visited @jewels_treatsnmore_llc and made the cake with the original creator. I actually
Video 2026-08-19
Comments: 96 Plays: 93.2K
Next State: Georgia. Peach cobbler is the most popular dessert in Georgia so I had to start here and yes I used canned peaches! I like a mor
Video 2026-08-18
Comments: 133 Plays: 78.8K
Next state dessert: Indiana. I've never heard of Hoosier pie so I had to give it a try. Wasn't sure about this at first, but I really like i
Video 2026-08-13
Likes: 2.4K Comments: 55 Plays: 129.4K
Finally tired to the Lemon Pound Cake with Lemon Pepper Wings. Drove over to @jewels_treatsnmore_llc to try this after seeing it on Instagra
Video 2026-08-12
Likes: 37.0K Comments: 164 Plays: 450.7K
Who said I couldn't use Dr. Pepper to make a cake? I've tried this with Coke before and wanted to see what a @drpepper cake would taste like
Video 2026-08-11
Comments: 46 Plays: 105.9K
I turned @cecred conditioner into cake. The hardest part about this was color matching the chocolate to the conditioner container.
#cakede
Video 2026-08-06
Likes: 323.8K Comments: 2.0K Plays: 3.8M
Meet Big Deborah! Turning the Little Debbie Cosmic Brownies into a cake. I used chocolate cake layers for this and tried my best to decorate
Video 2026-08-04
Likes: 11.5K Comments: 189 Plays: 270.7K
I saw this and had to give it a try. It’s a lot of work, but the effect is pretty cool. It almost didn’t work at first, but the microwave sa
Video 2026-08-01
Likes: 56.8K Comments: 1.5K Plays: 671.9K
It's my birthday!! Y'all know I don't like can't so I decided to make myself a giant cinnamon roll instead. It turned out way better than I
Video 2026-07-31
Likes: 25.3K Comments: 469 Plays: 576.0K
You know it’s real when the friendship reaches the stage where you all argue like siblings 😂 be honest do you have these moments with your f
Video 2026-07-30
Likes: 47.4K Comments: 814 Plays: 831.8K
I might be on to something! I got this idea from clay sculpting and tried the technique on a cake. I used black as the outer layer so the co
Video 2026-07-27
Likes: 12.7K Comments: 432 Plays: 302.6K
Another monochromatic cake, but saving the color reveal until the end. Did you guess the right color?
#cakedecorating #cake #monochromatic
Video 2026-07-23
Likes: 19.4K Comments: 256 Plays: 374.5K
Turning my favorite @dunkin iced coffee into a cake. Still fairly new the realistic cakes but this one turned out pretty good!
#cakedecorat
Video 2026-07-22
Likes: 20.0K Comments: 103 Plays: 364.9K
The reality of how long it took me to make my @reeses cake. It's never as fast as it seems.
#cakedecorating #reeses
Video 2026-07-17
Likes: 9.1K Comments: 92 Plays: 194.1K
All cake! Which one is your favorite?
#cakes #cakedecorating #cakesofinstagram
Video 2026-06-20
Likes: 267.4K Comments: 6.0K Plays: 4.0M
Using only the color black to make this monochromatic cake. I love this series and have been wanting to make a black version for a while now
Video 2026-06-11
Likes: 2.0M Comments: 8.6K Plays: 32.3M
First time trying the random card challenge with a two tier cake and can't say I really like this one. You can tell this one was random beca
Video 2026-06-09
Comments: 78 Plays: 86.2K
Sundays with the animals. Fun fact: I refuse to eat goat. It just don't feel right 😂
What should the baby goat name be? It needs to be swee
Video 2024-01-18
Likes: 3.5M Comments: 21.8K Plays: 79.6M
It's a Stitch cake!
Stitch was the most requested character cake I've ever been asked to do so I had to give it a try.
What character shou
Video 2023-07-17
Likes: 23.9K Comments: 428 Plays: 422.7K
Look who's a coach on @netflix The Big Nailed It Baking Challenge!! Me and @emcdowell had amazing time filming and coaching all the incredib
Analysis based on 24 available posts.
Last snapshot taken: September 11, 2026