Sarah Turner — Instagram profile photo

Sarah Turner ✓ Verified

@theunmumsymum

Mom Influencers

✍️Writing Novel 4 👩‍🎓Studying for a Masters 💻Coach at @thenovelry📱Not on here as often as I used to be (probably standing beside a pitch somewhere ⚽️)

394.6KFollowers
1.4KFollowing
255Posts
0.7%Engagement Estimated

Creator summary

A parenting-focused creator who shares personal stories, parenting humor, writing updates, newsletter content and promotional material. Their bio highlights work on a novel, Masters study and coaching with The Novelry.

Writer and writing coach

Content formats

Video
45.8%
Carousel
33.3%
Image
20.8%

Based on 24 posts

Niche & topics

Mom Influencers

Parenting and WritingParenting humorNewsletter sharingWriting coachingParenting podcast contentBook promotion
Newsletter sharingParenting podcastParenting humorAudience engagementWriting

Known for

  • Writing a novel
  • Coaching at The Novelry
  • Well, That Escalated Quickly
  • Parenting-related content
  • Book and Pudding Club

Profile details

Account typeBusiness
VisibilityPublic
CountryUnited Kingdom
JoinedMarch 2015
Links https://linktr.ee/theunmumsymum

Content style

Personal storytellingPromotionalHumorousCommunity focusedVideo led

Contact & business

Public emailNot supplied
Contact methodNot supplied

Content Intent

Personal story
33.3%
Promotion
33.3%
Entertainment
8.3%
Event or travel
8.3%
Product showcase
8.3%
Other
4.2%
Review
4.2%

Frequently Mentioned

Sarah Turner Author 7 posts
Well, That Escalated Quickly Book 6 posts
Bantam Books Publisher 3 posts
Book and Pudding Club Book club 2 posts
Kindle Platform 2 posts
Down with the Kids Podcast 2 posts
Pubity Media account 1 posts
Five Minutes’ Peace Book 1 posts

Engagement Metrics

0.67%
Median Engagement
0.3
Posts / Week
Video
Dominant Format

Engagement Detail

Average likes12.4K
Median likes2.5K
Average comments225.44
Median comments79
Sample size16 posts

Recent Posts (24)

theunmumsymum Instagram post about Author event
Author event
Video
Likes: 103 Comments: 23 Plays: 14.6K
What do these three amazing authors have in common? Well, @theunmumsymum @matson_taylor_ & @phillymalicka and I will be in conversation at
theunmumsymum Instagram post about Author visit
Author visit
Video
Likes: 130 Comments: 29 Plays: 45.4K
When @theunmumsymum Sarah Turner visited our Exeter @bookandpuddingclubsuk 🩷 Across our U.K. wide book club community, we love nothing more
theunmumsymum Instagram post about Book bestseller milestone
Book bestseller milestone
Video
Comments: 41 Plays: 15.9K
Well this was a nice surprise!! It did indeed escalate quickly 🙌📖 #Top10Bestseller #WellThatEscalatedQuickly #UpliftingFiction
theunmumsymum Instagram post about Book promotion
Book promotion
Video
Likes: 79 Comments: 5 Plays: 47.0K
Well, That Escalated Quickly by Sarah Turner is 99p on Kindle! Forget your chaotic to do list and get lost in a book. ❤️ — Meet Fran. Th
theunmumsymum Instagram post about Personal reflection
Personal reflection
Album
Comments: 17
It’s always been about this 🩵
theunmumsymum Instagram post about Countdown
Countdown
Video
Likes: 2.5K Comments: 155 Plays: 91.6K
It’s that time again 😭🤣 2 weeks (and 1 day) to go 🙌
theunmumsymum Instagram post about Parenting and family life
Parenting and family life
Image
Likes: 4.6K Comments: 94
The single best thing I’ve done, as a mum, has been to get stuck in with whatever my boys are interested in. Football, wrestling, their choi
theunmumsymum Instagram post about Book cover reveal
Book cover reveal
Image
Comments: 66
✨COVER REVEAL✨Well, That Escalated Quickly will be published on 2 July 💙💛 It’s about Fran, an overwhelmed mum who tells a lie in order to c
theunmumsymum Instagram post about Book pre order
Book pre order
Album
Comments: 64
You generally don’t pay until it’s dispatched either, in case that nudges you to press the button 😂 #wellthatescalatedquickly
theunmumsymum Instagram post about Book announcement
Book announcement
Album
Likes: 966 Comments: 71
Happy Mother’s Day, Instafolk ❤️ WELL, THAT ESCALATED QUICKLY is out in July and available to pre-order now. Final cover to be revealed. @ba
theunmumsymum Instagram post about Family birthday
Family birthday
Video
Likes: 3.3K Comments: 73 Plays: 177.0K
Happy birthday to my firstborn. 14 and the loveliest, funniest, laziest person I know. Bringing light (and endless begs for concert tickets)
theunmumsymum Instagram post about Novel announcement
Novel announcement
Album
Likes: 2.9K Comments: 218
NOVEL 3 🥳 Perhaps the most ‘unmumsy’ of all my novels as it’s the first where my main character is a mum (and in this case, also a step-mum)
theunmumsymum Instagram post about Pet food promotion
Pet food promotion
Video
Comments: 32 Plays: 42.8K
ad Almost a year since we switched Frank to @katkin.club, which is 100% real meat and zero fillers (compared to his previous food which was
theunmumsymum Instagram post about Year in review
Year in review
Album
Likes: 1.9K Comments: 45
A snapshot of 2025 🫶 Walking, plotting, writing, reading, podcasting, football, taking H to gigs and bothering the cat. Merry Christmas you
theunmumsymum Instagram post about Book recommendations
Book recommendations
Image
Comments: 82
My fave reads of 2025 🥰 Yes, I ruthlessly narrowed it down to my Top 9 purely to fit neatly in a grid. All these (plus others I’ve enjoyed t
theunmumsymum Instagram post about Newsletter sharing
Newsletter sharing
Album
Likes: 16.7K Comments: 473
I’ve had the LOVELIEST reaction to my latest newsletter / blog / email (I dunno what to call it really) so thought I’d share it here, too ❤️
theunmumsymum Instagram post about Writing coach announcement
Writing coach announcement
Image
Likes: 170 Comments: 15
Big news! 🎉 We’re thrilled to welcome Sunday Times bestselling author Sarah Turner (@theunmumsymum) to The Novelry as our newest writing coa
theunmumsymum Instagram post about Parenting podcast
Parenting podcast
Video
Likes: 969 Comments: 85 Plays: 131.0K
New episode out now 😄 Available from all major podcast providers. #downwiththekids #parentingpodcast #vinted #relatableparenting @vinted
theunmumsymum Instagram post about Parenting podcast
Parenting podcast
Video
Comments: 15 Plays: 65.6K
In this episode, we discuss gender disappointment - what it’s meant for us, why we hate the term and how feelings around this topic are easi
theunmumsymum Instagram post about Relatable humor
Relatable humor
Video
Likes: 5.8K Comments: 162 Plays: 473.1K
How are we all doing? 😂
theunmumsymum Instagram post about Art or creative work
Art or creative work
Album
Likes: 2.6K Comments: 65
“USE THE HANDLE NOT THE GLASS.” 🖼️ Sunsets and Handprints, 2025.
theunmumsymum Instagram post about Book price promotion
Book price promotion
Image
Comments: 12
Cheap as chips at the moment! 🩷 #kindlemonthlydeal
theunmumsymum Instagram post about Parenting humor
Parenting humor
Video
Likes: 131.2K Comments: 1.5K Plays: 7.2M
Mrs Large from Five Minutes’ Peace vibes. Remix @pubity
theunmumsymum Instagram post about Newsletter sharing
Newsletter sharing
Album
Likes: 24.4K Comments: 567
I had SUCH a lovely response to my latest newsletter so I thought I’d share it here, too 🩷✨

Analysis based on 24 available posts.
Last snapshot taken: September 15, 2026