Dr Brett Staniland — Instagram profile photo

Dr Brett Staniland ✓ Verified

@twinbrett

Male Fashion Influencers

|Model - Sustainable Fashion |Ambassador @graduatefashionfoundation @the_bhf |@twinscott |@elcaminoderby |12 Items a Year |Fashions Not For Everyone

106.9KFollowers
4.6KFollowing
949Posts
0.5%Engagement Estimated

Creator summary

Model and sustainable fashion creator focused on fashion waste, corporate accountability, labor rights, and the environmental impact of fast fashion. Content combines personal advocacy, commentary, reviews, and product discussions.

Fashion model and sustainability advocate

Content formats

Video
75%
Carousel
25%

Based on 24 posts

Niche & topics

Male Fashion Influencers

Sustainable Fashion AdvocacyFashion wasteFast fashion criticismLabor rightsGreenwashing analysisEthical consumption
Fashion waste and corporate accountabilityShein greenwashingFashion labor rights protestFast fashionSustainability

Known for

  • Commentary on fashion waste and corporate accountability
  • Criticism of Shein and fast-fashion greenwashing
  • Discussion of fashion labor rights and protests
  • Promoting more considered clothing consumption
  • Associations with the Graduate Fashion Foundation and British Heart Foundation

Profile details

Account typeBusiness
VisibilityPublic
CountryUnited Kingdom
JoinedSeptember 2012
Links https://podcasts.apple.com/gb/podcast/season-5-ep2-orsola-da-castro/id1808200968?i=1000777738653
https://substack.com/@twinbrett
https://thegoodclothesnetwork.com/brand-registration/

Content style

Opinion ledEducationalVideo focusedPersonal storytellingProduct reviewsEvent and travel contentHistorical context

Contact & business

Public emailbrett.staniland93@gmail.com
Contact methodNot supplied

Content Intent

Opinion
45.8%
Personal story
12.5%
Review
12.5%
Event or travel
8.3%
Historical context
8.3%
Product showcase
8.3%
Education
4.2%

Frequently Mentioned

H&M Brand 2 posts
Shein Brand 2 posts
Boohoo Brand 2 posts
Asket Brand 2 posts
Topshop Brand 2 posts
Copenhagen Fashion Week Event 2 posts
Aftonbladet Publication 1 posts
The Or Foundation Organization 1 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Sampled comments from three recent posts were mostly positive, with admiration and support prominent, while a substantial minority expressed frustration or criticism. Discussion centred on animal welfare, fashion and a fashion collaboration, wool, sustainability, accountability, assault and PETA. The creator liked 43 of 56 eligible top-level comments and interacted with 45; reply data was incomplete, so no reply rate is reported. Because the sample is recent and non-representative, and may prioritise popular comments, it may not reflect the wider community’s views.

  • Praise and admiration
  • Support for the creator
  • Criticism and frustration related to accountability, animal welfare and sustainability
  • Discussion of fashion, wool, PETA and the reported assault
Positive
Dominant Sentiment
56
Comments Analysed
3
Posts Sampled

Sentiment

Mixed
5%
Negative
27.6%
Neutral
6.6%
Positive
60.8%
Unclear
0%

Dominant Emotions

AdmirationSupportFrustration

Common Intents

PraiseCriticismDiscussionQuestionOther

Recurring Topics

Animal welfareFashionAssaultFashion collaborationWoolAccountabilitySustainabilityPETA

Creator Interaction

Likely to interact80.4%
Like rate76.8%
Reply threads observed20

Engagement Metrics

0.54%
Median Engagement
3.7
Posts / Week
Video
Dominant Format

Engagement Detail

Average likes11.9K
Median likes525.5
Average comments128.77
Median comments50.5
Sample size22 posts

Recent Posts (24)

twinbrett Instagram post about Durable slow fashion
Durable slow fashion
Album
Likes: 495 Comments: 23
The epitome of ‘less but better’. @asket‘s journey is one we’ve followed from the start and throughout the years they’ve stayed true to thei
twinbrett Instagram post about Wool ethics and fashion materials
Wool ethics and fashion materials
Video
Likes: 474 Comments: 54 Plays: 8.5K
It’s not that hard to understand. Steven Kolb is in the wrong and should be adequately held accountable just like any other person would, a
twinbrett Instagram post about Celebrity fashion collaboration
Celebrity fashion collaboration
Video
Likes: 185 Comments: 16 Plays: 5.0K
Another celebrity fashion collaboration! But is @kaiagerber and @shopredone different from the rest? I think so, firstly it’s not a name-sla
twinbrett Instagram post about Asket brand philosophy
Asket brand philosophy
Video
Likes: 1.0K Comments: 72 Plays: 31.6K
Back where it all started. @asket has been part of our journey since the beginning as we felt alignment in our frustrations with how the fa
twinbrett Instagram post about Clothing repair services
Clothing repair services
Video
Likes: 316 Comments: 19 Plays: 7.7K
Maybe? Or no? I see this as more giving a platform to help more people access repairs and from what I can see online the prices seem quite s
twinbrett Instagram post about Sustainable technical textiles
Sustainable technical textiles
Video
Likes: 290 Comments: 23 Plays: 9.5K
I’ve long said that despite material innovation, we must change the way we buy clothes and ultimately value our things. Keeping them longer
twinbrett Instagram post about Fashion collaboration and heritage
Fashion collaboration and heritage
Album
Likes: 1.2K Comments: 70
Sadly we are not going back to University! But this trip did make us think about our previous life in academia, and the journey since shifti
twinbrett Instagram post about Fashion industry controversy
Fashion industry controversy
Video
Likes: 509 Comments: 67 Plays: 13.5K
John Galliano stepping back from the Met Gala theme and the exhibition has spun everyone, but did it feel a little … obvious to anyone else?
twinbrett Instagram post about Fast fashion media coverage
Fast fashion media coverage
Video
Likes: 1.6K Comments: 93 Plays: 24.9K
Few things frustrate me more than seeing reporters and journalists, trusted publications and news outlets, blindly support and promote cloth
twinbrett Instagram post about Textile material innovation
Textile material innovation
Video
Likes: 357 Comments: 61 Plays: 7.5K
Kering’s collaboration between the Material Innovation Lab and S|Style - Wardrobe Edition will see 10 designers create full looks from the n
twinbrett Instagram post about Topshop business strategy
Topshop business strategy
Video
Likes: 569 Comments: 60 Plays: 8.3K
What is going on a Topshop and is any of it working? They seem to be chasing big names and pumping out cheap plastic clothing - it’s no wond
twinbrett Instagram post about Shein IPO
Shein IPO
Video
Likes: 210 Comments: 8 Plays: 4.8K
After years of trying Shein have finally launched their IPO and will proceed with a market debut on September 1st. Even though this may rai
twinbrett Instagram post about Boohoo discount claims
Boohoo discount claims
Video
Likes: 522 Comments: 28 Plays: 11.8K
Boohoo just be lying and getting caught and lying again. #fastfashion #boohoo #sustainablefashion #fakediscounts #sustainability
twinbrett Instagram post about Personal fashion moment
Personal fashion moment
Album
Comments: 13
A few lunchtimes ago with @tods 🩶 📸 by @byholliem
twinbrett Instagram post about Luxury watch showcase
Luxury watch showcase
Album
Likes: 947 Comments: 44
Twice unique with @nomos_glashuette Created as a pair, but each with its own distinct character. Presenting two models, one crafted from 18
twinbrett Instagram post about Harvey Nichols business future
Harvey Nichols business future
Video
Likes: 289 Comments: 42 Plays: 11.0K
Can Frasers Group preserve jobs, brands, inject new life and revive the once iconic luxury department store that is Harvey Nichols? #harveyn
twinbrett Instagram post about Copenhagen Fashion Week review
Copenhagen Fashion Week review
Video
Likes: 529 Comments: 39 Plays: 11.9K
Some quick thoughts on this season of @cphfw ! Featuring streetstyle video from @noorunisa Looking forward to next season already! And if
twinbrett Instagram post about Counterfeit luxury goods
Counterfeit luxury goods
Video
Likes: 1.0K Comments: 79 Plays: 20.5K
A week ago on Amanda Wakeley’s podcast, Tanya Rose showed off her fake Birkin. She inferred it was out of safety being in London but the thi
twinbrett Instagram post about Film review
Film review
Video
Likes: 666 Comments: 47 Plays: 16.0K
Saving you all 2 hours of stress with this review. #devilwearsprada #exploitation #dwp2 #sustainablefashion
twinbrett Instagram post about Copenhagen Fashion Week attendance
Copenhagen Fashion Week attendance
Album
Comments: 36
27 shows in 4 days ~ a very enjoyable and successful @cphfw SS27. Such a lovely atmosphere in Copenhagen for the shows, lots of cool clothe
twinbrett Instagram post about Counterfeit luxury goods ruling
Counterfeit luxury goods ruling
Video
Likes: 454 Comments: 17 Plays: 14.4K
An influencer has been ordered to pay the world’s biggest luxury brands for loss of sales through selling super-fakes and dupes. This agai
twinbrett Instagram post about Shein greenwashing
Shein greenwashing
Video
Likes: 102.1K Comments: 633 Plays: 1.4M
Possibly the wildest form of greenwashing I’ve ever seen. Shein trying to use influencers to greenwash over the serious allegations is wild
twinbrett Instagram post about Fashion waste and corporate accountability
Fashion waste and corporate accountability
Video
Likes: 134.3K Comments: 1.1K Plays: 2.1M
H&M love to talk about “Closing The Loop” and becoming circular. Their recycle bins in store have been the central point for their efforts t
twinbrett Instagram post about Fashion labor rights protest
Fashion labor rights protest
Album
Likes: 13.6K Comments: 250
Very grateful to @venetialamanna @ohsoethical for organising, and everyone who came and supported the protest last night; braving the advers

Analysis based on 24 available posts.
Last snapshot taken: September 16, 2026