30 Fitness Influencers From Latin America for Coaching, Strength Training, and Motivation
This list features 30 fitness influencers from Latin America and Latina creators to explore for fitness coaching, strength training, weight-loss guidance, and motivation. It includes recognizable names such as Michelle Lewin, Sascha Barboza, Massy Arias, Valentina Lequeux, and Rebeca Rubio, alongside creators from Mexico, Colombia, Brazil, Puerto Rico, Argentina, and other Latin American communities. Their content spans educational nutrition and training advice, home workouts, bodybuilding, mobility, running, wellness, and personal transformation stories. Most are active on Instagram, while several also offer coaching through apps, online programs, YouTube, or communities such as Peloton and fun2fit.
The List
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Michelle Lewin ✓Link gofundme:
Michelle Lewin is best known for fitness and nutrition content, including healthy recipes, workout demonstrations, and weight-management motivation. Her video-led presence stands out for blending practical wellness tips with humor, personal storytelling, clothing promotions, and an approachable community-oriented persona.
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Sascha Barboza ✓Fitness Coach Founder/CEO Sascha Fitness Corp Book author Mamá Católica I don’t do paid sponsorships @saschafitnessmarket 🛒⬇️Shop
Sascha Barboza, known as Sascha Fitness, is best known for educational Spanish-language content on body recomposition, nutrition, and fitness coaching. Her video-led posts stand out for combining practical guidance with personal reflections on faith, family, and her Venezuelan roots. As the founder of Sascha Fitness Corp, she also brings an entrepreneurial perspective while using her platform to support humanitarian causes in Venezuela.
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Massy Arias ✓Mom | Health Coach | CEO 🇩🇴 👉🏽 @tru_supplements 📧: contactmassyarias@gmail.com Join my training community with 1,000’s of @mawarriors 👇🏽
Massy Arias is best known for accessible fitness coaching, mobility and stretching guidance, wellness routines, and practical meal-preparation content. As a Dominican-American mom, health coach, and CEO, she stands out for combining demonstration-led workouts with candid conversations about mental health, grief, parenting, and everyday wellness. Her positive, community-oriented persona is reinforced by her active engagement with followers and training community.
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Valentina Lequeux ✓💍Mrs. Bowe CPT, Breathwork Facilitator & Mindset Coach Train with me on @nkedapp @livbody code VAL15 | @teveo code valentina
Valentina Lequeux is best known for strength-training demonstrations, mindset coaching, and breathwork and wellness guidance. A certified personal trainer and breathwork facilitator, she combines educational, video-first workouts with personal development and relationship perspectives, while also offering training through the NKED App. Her public persona stands out for its motivational, high-energy approach and focus on building both physical strength and mental resilience.
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#1 Live Fitness Coach for Women ✓Wife, Mom of 3, Believer 🇭🇳 Expert on ESPN, ABC, CBS, DR.OZ, NBC Founder @queenwarriorstv 👉 Look and feel amazing with just 3 workouts a week at home.
Fabiana Ferrarini is best known for Queen Warriors and Queen Warriors TV, where she delivers at-home workout guidance, weight-loss motivation, and fitness accountability for women. Her content stands out for its video-led, encouraging approach, combining practical home workouts with personal storytelling, faith, family, and charitable initiatives. As a media-recognized fitness coach, she presents an approachable persona centered on helping women feel and look stronger with a manageable routine.
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Lyzabeth Lopez ✓I’ve helped over 100,000 women lose weight and build curves with my Hourglass Shaping Program. Book a free call to learn more. Link below ⤵️
Lyzabeth Lopez is best known for her Hourglass Shaping Program, which combines weight-loss coaching with strength training and curve-building guidance for women. Her video-led content stands out for its educational, demonstrative approach, alongside activewear reviews and personal storytelling about parenthood and her miscarriage and rainbow baby experience. Her encouraging coaching style and focus on body confidence have made her a motivating presence for women pursuing fitness goals.
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Rebeca Rubio ✓📍Los Angeles 🎥+2M Youtube 💪🏼Fitness Champion +50 👇🏻NUEVO RETO CURVAS 6 semanas👇🏼
Rebeca Rubio is best known for her CURVAS program, REBEPOWER brand, and strength-training content focused on muscle gain and arm workouts. Her video-led demonstrations combine practical fitness education with motivational energy, while her identity as a fitness champion over 50 makes her especially distinctive. Audience reactions frequently highlight her discipline, appearance, and inspirational example.
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Melissa Alcantara | Women’s Health & Fitness Coach | Motivator ✓Trainer to Kim Kardashian Newbie runner training for my 1st Marathon. Follow along! 100K+ woman on my app👇🏽 Sponsored @nike NikSkims Athlete ✨
Melissa Alcantara is best known for her Fit Gurl Mel app, women-focused fitness coaching, and training Kim Kardashian, alongside challenges such as Summer Baddie and Slay5K. Her video-led content stands out for combining practical workout demonstrations and circuit training with an authentic beginner-runner narrative, including her preparation for a first marathon. Supportive audience reactions frequently center on her running journey, race preparation, and personal growth.
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Robin Arzón ✓VP/Head Instructor @onepeloton. Former Lawyer. GMA Contributor. 3x NYT Bestseller. Host @projectswagger. Founder @swaggersociety
Robin Arzón is best known as Peloton’s VP and head instructor, a three-time New York Times bestselling author, and the founder of Project Swagger and Swagger Society. Her video-led content blends strength training and fitness motivation with personal development, entrepreneurship, and podcast-driven education. A bold, energetic public persona and highly engaged audience—often discussing running, recovery, and training progress—make her stand out.
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Tata Gnecco ✓Certificada HARVARD Medical School Salud/Wellness : APP fun2fit +20.000 👭 Co-fundadora @fun2fit Maratonista/ciclista Descubre tu tipo de cuerpo 👇🏼
Tata Gnecco is best known for Tata2fit, Fun2fit, and practical content on nutrition, protein, mobility, fat loss, and fitness programming. Her videos combine exercise demonstrations and educational advice with personal stories from marathon and cycling training, giving her a credible, endurance-focused persona. Audience reactions also highlight admiration for her fitness journey and interest in her connection to volunteering and humanitarian topics in Chocó.
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YANNE MOURA ✓Mãe | Família | Fitness Embaixadora @nitromaxnutrition 👽 Formada ED.FISICA 📚 Graduanda NUTRIÇÃO 🍎 💍@jardel_hdfit
Yanne Moura is best known for making creatine education and sports supplementation approachable through humorous, video-led content. Her perspective as a mother, physical education graduate, and nutrition student gives her fitness advice a personal, family-oriented angle. The blend of fitness motivation, creatine-themed humor, and everyday motherhood helps her stand out in Brazil’s fitness creator space.
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Carmen Carrera ✓Info@carmencarrera.com Creative • Showgirl • Model 🏳️⚧️ My Loves: fashion, photography, makeup Man judges the outside; God knows my heart 🤍
Carmen Carrera is best known as a transgender creative, showgirl, and model celebrated for fashion, photography, makeup, and visual entertainment. Her Instagram stands out for polished carousel imagery, personal storytelling, and fashion- and event-focused content that highlights her distinctive personal style. She also brings an affirming public presence, with an audience that frequently expresses support for her and the trans community.
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Carmen MorganAVP, Strategy Execution: @lifestylecommunities @painfreetraining @onnit @kettlebellkings @functionalkettlebelltraining @landmineuniversity
Carmen Morgan is best known for strength training, functional fitness, and kettlebell workout demonstrations. Her video-driven content combines practical exercise education with entertaining presentation, including playful fitness-focused themes and product showcases. Her association with communities such as Pain-Free Training, Onnit, Kettlebell Kings, Functional Kettlebell Training, and Landmine University reinforces her strength and coaching-oriented persona.
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Gabriela Rivera Vera ✓🇵🇷 Tu entrenadora realista | Atleta | Nutrición 🇵🇷 CEO @kznfitnessprogram 📲 🌎 @gymshark código: GABSFIT10 @oneractive @pescience código: GABSFIT
Gabriela Rivera Vera is best known as a Puerto Rican fitness coach, athlete, and founder of the KZN Fitness Program, sharing realistic training guidance, nutrition tips, and healthy recipes. Her video-led content stands out for its practical demonstrations, motivational storytelling, and approachable focus on sustainable fitness rather than quick fixes. She also blends coaching with activewear and fitness-brand content, building an energetic, supportive persona that resonates with followers interested in workouts, outfits, and everyday wellness.
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Yami Mufdi ✓I’m a 🇩🇴🇵🇸 mom who’s passionate about helping women get fit from home 🫶🏽 founder @joinfitclub 💌: yami@madridmngmt.com 📍PHX
Yami Mufdi is best known for helping women get fit from home through her FITclub platform while sharing personal pregnancy, birth, and motherhood stories. As a Dominican-Palestinian mom, she stands out for blending practical fitness guidance with humorous, video-led family content that feels relatable and encouraging. Her warm storytelling and highly positive audience response make her a strong source of motivation for busy mothers.
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Alexa Pichardo ✓Una muchachita Dominicana building her strongest, healthiest, most beautiful life.🌴 Programs + 1:1 coaching ↓ ✨@oneractive code Alexa ATX|NYC
Alexa Pichardo is best known for sharing her strength-training and wellness journey as a Dominican fitness creator, alongside fitness programs and 1:1 coaching. Her video-led content stands out for blending educational workout demonstrations and personal storytelling with gym apparel and Oner Active promotions. Her upbeat, relatable Latina persona and focus on building a strong, healthy lifestyle give her fitness content a motivational, community-oriented feel.
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Mariana Nóbrega ✓Mãe, servidora pública e empreendedora 🍃Vida real, leve e saudável @slimfit.noroeste / @smoov.co 📧 contato@marinobrega.com
Mariana Nóbrega is best known for sharing running content alongside an authentic, healthy lifestyle shaped by motherhood, family, and everyday routines in Brazil. Her video-led content stands out for its relatable “real life” perspective, blending fitness motivation with parenting, children’s nutrition, fashion, and product features. A warm, positive persona and lighthearted posts help make her content approachable for audiences seeking sustainable wellness inspiration.
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JAZMIN GONZALEZ ✿ ✓SHE 🐺 @darcsport | JAZMIN10 EHPLabs @oxyshred | support link ★ ⤵︎ YouTube: Jazmin Gonzalez The BEST Workout Programs ⤵︎
Jazmin Gonzalez is best known for motivational workout content and her Lift Like Jazmin workout programs, alongside fitness challenges and athleisure-focused posts. Her video-led persona blends high-energy training inspiration with apparel and supplement promotion, including affiliations with Darc Sport and EHPLabs’ OxyShred. Positive audience reactions often highlight her appearance and family connections, while followers also show interest in her workout outfits.
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Francheska Martinez📍 Austin, TX ⚔️ American Gladiators 🤸🏻♀️ I help people get strong & pain-free 👇 Online training & Retreats
Francheska Martinez is best known for her American Gladiators appearances and strength-training content designed to help people move pain-free. Her educational, demonstration-led posts stand out for combining mobility guidance with practical strength coaching, while her online training and Peru fitness retreats add a personal, community-focused dimension. Positive audience reactions and her active engagement reinforce her approachable, motivating persona.
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Priscila MontoyaHouston, Tx 📍 Lifestyle | Fitness | Beauty 💋
Priscila Montoya is best known for combining fitness coaching and motivation with lifestyle, beauty, and Latina identity content. Based in Houston, she stands out for her video-led, energetic storytelling, which often blends workouts and coaching announcements with travel, dance, athletics brands, and personal moments. Her upbeat persona inspires strong audience admiration and engagement.
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Rafael Villar | Health Coach ✓#TEAMFITLATINO 🏆 1000+ Transformaciónes | Asesoría personalizada 📨 DM "Ayuda" para más información
Rafael Villar, known as fit.latino, is recognized for promoting physical transformations through personalized fitness guidance and Spanish-language motivation. His video-led content combines workout demonstrations, transformation stories, discipline-focused messaging, and HYROX-related coverage, while the #TEAMFITLATINO community adds a strong sense of belonging. Audience reactions are overwhelmingly positive, with followers expressing admiration and excitement around his fitness and appearance-focused content.
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▫️Chady▫️ ✓200lbs → 2x Pro Bikini Champ | 16x Covers CPT • Nutritionist • Hormone & Peptide Strategist @prohealthwellness_official Co-Founder @laoraathletica
Chady is best known as a two-time Pro Bikini champion, fitness coach, and nutrition professional who has appeared on 16 magazine covers. Her video-led content stands out for combining strength training and physique-focused motivation with educational discussions of lab testing, hormones, and peptide strategy. She also brings an entrepreneurial angle through her role as co-founder of LaOra Athletica, creating a public persona that blends coaching, wellness, and athleisure.
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CARLA NUÑEZ ✓Farah’s mom. Fashion, travel & lifestyle — Based in Miami. Founder @kaimarebeach
Carla Nuñez is best known for sharing a Miami-based lifestyle that blends running, Dominican culture, family wellness, fashion, and travel. Her video-led content stands out for its warm, personal storytelling and family-focused perspective, often paired with product showcases and wellness themes. As the founder of @kaimarebeach, she also brings an entrepreneurial element to her public persona.
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Cristianne Menezes Moliterno ✓🏆 4x Campeã Wellness •⚡️Power Couple Brasil 7 ✨ Corpo forte e saudável depois dos 30 📖 E-book de receitas fit 👇
Cristianne Menezes Moliterno is best known as a four-time Wellness champion and for her leg-training and hypertrophy content. Her public persona emphasizes building a strong, healthy body after 30, combining educational and motivational fitness posts with personal storytelling, relationship content, and fit-recipe inspiration. She also gained wider visibility through Power Couple Brasil 7.
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✿ DAISY B. ✿@gymshark @prosupps: ‘DAISYB10’ @aybl athlete: ‘DAISYB’ 📧daisyb@dulcedo.com
Daisy B. Guerrero is best known for her fitness motivation, activewear recommendations, and affiliations with AYBL, Gymshark, and ProSupps. Her video-led content blends workout inspiration with athleisure styling, product showcases, and brand discount codes. She stands out for a fashion-forward, upbeat persona that resonates with followers who regularly express admiration and support for her fitness and lifestyle content.
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aurora figuerasGained 60 lbs + starting over ✨ chasing dreams 🚕 💭 fitness | lifestyle | here to inspire. Auroraerin.figueras@gmail.com
Aurora Figueras is best known for documenting her 60-pound weight gain and the process of starting over, pairing her fitness journey with messages of body acceptance and self-compassion. Her video-led content stands out for its candid personal storytelling, inclusive approach, and motivational focus on pursuing goals at any stage. Audience feedback is largely supportive, with followers responding especially positively to her encouraging fitness and lifestyle messages.
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Cindy JeanetteUna Tejana Chapin 🇬🇹 love to travel + serve cute fit tingz ♡ 💌 cjeanettex@gmail.com
Cindy Jeanette is best known for bodybuilding content, gym motivation, and stylish workout-clothing hauls. Her video-led posts combine educational fitness inspiration with personal storytelling, product showcases, travel, and milestones, giving her content a personable lifestyle angle. As a Texas- and Guatemala-identifying creator, she stands out for blending Latina identity, strength-focused fitness, and fashion-forward gym culture.
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Carol Cossio✨NPC Wellness🇲🇽🦂 Athlete: @muscletech_mx | @labellafajas | @envisionmx CEO: @steel.core.athletics Lic.Nutrición🍎
Carol Cossio is best known as a Mexican NPC Wellness athlete, licensed nutritionist, and fitness creator focused on competition preparation, training, and nutrition. Her video-led content stands out by blending educational fitness guidance and wellness prep with entertaining gym humor and personal storytelling. As the CEO of Steel Core Athletics, she also presents a strong entrepreneurial dimension alongside her approachable, motivational persona.
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Daraliz Collado✨ Wellness • Fitness • Lifestyle Creating a life that feels good. 📍 NYC | Miami ↓ Work with me
Daraliz Collado is best known for blending Latina fitness and wellness themes with personal storytelling, Miami and New York lifestyle content, and celebratory moments. Her carousel-led posts stand out for their reflective, polished feel, combining fitness motivation with fashion, travel, family, and a “creating a life that feels good” perspective that resonates with her supportive audience.
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Mailu Mauccione 🇦🇷 ✓🏋🏼♀️ Fitness & Content Creator 👩🏼💻 Digital Brand Strategist ❤️ Animal lover 📲 TikTok: @mailumaucci 💌 mailumaucci@gmail.com
Mailu Mauccione is best known for fitness content that blends workouts and nutrition-related topics with humorous reaction videos and relatable storytelling. Her expressive, video-led personality stands out, while travel posts—particularly from Salta—and her work in digital brand strategy add variety beyond traditional fitness coaching. She also maintains an engaged presence by responding to and liking audience comments.
This list was curated from our influencer directory. Last updated: September 14, 2026.