Elliot Burton ✓ Verified

Fitness Influencers

@mutual.differences @dailyshft.app —— Plans ⤵️

635.9KFollowers

979Following

880Posts

1.3%Engagement Estimated

Creator summary

Fitness creator focused on strength and upper-body training, with lifestyle content, workout demonstrations, and promotional references to DailyShft and related fitness brands.

Fitness content creator

Content formats

Carousel

91.7%

Video

8.3%

Based on 24 posts

Niche & topics

Fitness Influencers

Upper Body WorkoutsStrength trainingFitness lifestyleWorkout demonstrationsFitness app promotion

Fitness trainingStrength trainingLifestyleUpper body workoutFitness

Known for

Upper-body workout content
Strength-training demonstrations
DailyShft promotion
Mutual Differences
References to Nike Training and H&M Move

Profile details

Account type	Business
Visibility	Public
Country	United Kingdom
Joined	December 2011
Links	https://dailyshft.app/elliot http://mutualdifferences.com http://youtube.com/elliotbfit

Content style

Carousel ledDemonstrativePromotionalLifestyle orientedPersonal storytelling

Contact & business

Public email	Not supplied
Contact method	Not supplied

Content Intent

Demonstration

20.8%

Promotion

20.8%

Entertainment

16.7%

Personal story

12.5%

Product showcase

12.5%

Education

8.3%

Opinion

8.3%

Frequently Mentioned

DailyShft Fitness app 6 posts

Nike Training Brand 2 posts

Mutual Differences Brand 2 posts

Annie Openshaw Person 1 posts

H&M Move Brand 1 posts

Im Rhodes Person 1 posts

Gymshark Brand 1 posts

Conditioning Club Product line 1 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Among 55 sampled comments across three recent posts, reactions were predominantly positive (90.4%), with admiration, support, and excitement most prominent. Comments commonly expressed praise and humour, and recurring topics included fitness, lifestyle, and family. The creator liked 32 of 60 eligible top-level comments; reply data was incomplete, with one observed creator reply. Because the sample was recent and non-representative, it may not reflect all sampled comments or broader community reactions.

Admiration and support
Excitement about the content
Praise and humour
Discussion of fitness, lifestyle, and family

Positive

Dominant Sentiment

55

Comments Analysed

3

Posts Sampled

Sentiment

Mixed

1.2%

Negative

0%

Neutral

7.2%

Positive

90.4%

Unclear

1.2%

Dominant Emotions

AdmirationSupportExcitement

Common Intents

PraiseHumourQuestionOther

Recurring Topics

FitnessLifestyleFamily

Creator Interaction

Likely to interact	53.3%
Like rate	53.3%
Reply threads observed	1

Engagement Metrics

1.31%

Median Engagement

0.4

Posts / Week

Carousel

Dominant Format

Engagement Detail

Average likes	9.8K
Median likes	8.3K
Average comments	41.96
Median comments	25.5
Sample size	24 posts

Recent Posts (24)

Brick by brick.

This is all I need 💆🏽

Fitness training

Ad | Just another day. @niketraining #teamnike

Strength training

Upper body workout to build size & strength. Workout details: Incline bench press | 4 x 8 Supported db row | 3 x 8 Overhead press | 3 x 8

Meals I’m eating to rebuild size & strength. Usually start the day with a greek yogurt bowl, fruit and granola OR eggs on toast (and extra

Fitness training

A full week of workouts w/ @dailyshft.app

Strength training

Upper body workout w/ @dailyshft.app (full details on last slide) >>

Yeah go on then.

A full day of eating atm (roughly) >> (more info below) Tbh it changes day to day but this is what i’d say an average midweek day looks lik

Strength training

Full upper body workout (swipe & save) >> @dailyshft.app Workout: Incline dumbbell press: 4 x 10 Lat pull down: 4 x 10 DB shoulder press:

Fitness training

“Just ease back into it” @dailyshft.app

Fitness lifestyle

More of this pls 💆🏽 @dailyshft.app

Fitness motivation

AD | earn your badge @niketraining Progress isn’t something you’re given. It’s built over time. Early mornings, late nights, turning up and

The rebuild begins. Back to structure. Back to consistency. Getting it done in the @hm_move collection 😮‍💨 | ad My favourite pieces: •⁠ ⁠

More of this 💆

Personal life update

Life lately >> This month has been all go go go for @mutual.differences, prepping our new launches and black friday sale. Absolute mayhem

Fitness training

My winter arc non-negotiables >> Comment ‘PLAN’ and I’ll send you a free 8 week training program (4 day split) so you have no more excuses

Fitness coaching

Why wouldn’t you? If you want 30 days of my help for free comment ‘30days’ and i’ll dm you the info 👊🏽

Leg day dump >> (workout on last slide)

Brand photoshoot

Shoot day for @mutual.differences

Fitness lifestyle

Nights at the track 💆🏽

Strength training

Full upper body workout (swipe and save) >> This was a sick workout. Volume was quite a bit higher than usual for me but it still only too

It’s you vs you. @gymshark Conditioning Club Now available | ad That athletic blue though 😮‍💨

Chipping away 🤝🏽

Analysis based on 24 available posts.
Last snapshot taken: August 28, 2026