HANNA ÖBERG πŸ‡ΈπŸ‡ͺ β€” Instagram profile photo

HANNA ÖBERG πŸ‡ΈπŸ‡ͺ βœ“ Verified

@hannaoeberg

Fitness Influencers

Founder & lead trainer at @ownuapp GET MY PROGRAM - 14 days free trial

2.3MFollowers
614Following
2.4KPosts

Creator summary

Fitness coach and OwnU app founder sharing strength training guidance, personal fitness experiences, pregnancy exercise, and motherhood-focused lifestyle content.

Fitness coach and app founder

Content formats

Video
70.8%
Carousel
29.2%

Based on 24 posts

Niche & topics

Fitness Influencers

Pregnancy FitnessStrength trainingMotherhoodFitness journeysLifestyle content
OwnU strength program promotionLong term fitness journeyExercise during pregnancyMotherhoodLifestyle

Known for

  • OwnU strength program
  • Long-term fitness journey
  • Exercise during pregnancy
  • Motherhood content

Profile details

Account typeBusiness
VisibilityPublic
CountrySweden
JoinedMarch 2012
Links https://ownuapp.com/?utm_source=instagram&utm_medium=organic&utm_campaign=hanna&utm_content=bio&utm_term=september_26

Content style

Video ledPersonal storytellingOpinion drivenExercise demonstrationsPromotional

Contact & business

Public emailNot supplied
Contact methodNot supplied

Content Intent

Opinion
25%
Personal story
25%
Entertainment
16.7%
Demonstration
12.5%
Education
8.3%
Promotion
8.3%
Event or travel
4.2%

Frequently Mentioned

OwnU Fitness app 2 posts
Sweden Country 1 posts
Erling Person 1 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Among the 75 sampled comments across three recent posts, reactions were predominantly positive, with admiration, amusement, and excitement recurring most often. Sampled comments commonly praised the creator’s strength, workouts, appearance, inspiration, and postpartum recovery, while some included personal reactions or humour. Clothing and outfit sourcing was the main recurring question. The creator interacted with 24 comments, though reply data was incomplete; no sampled comments were recorded as liked. Because the recent sample is not representative, these findings may not reflect the broader community.

  • Admiration for the creator’s strength, workouts, appearance, and recovery
  • Amusement and humorous personal reactions
  • Excitement and inspiration related to the creator’s content
  • Questions about clothing and outfit sourcing
Positive
Dominant Sentiment
75
Comments Analysed
3
Posts Sampled

Sentiment

Mixed
2.2%
Negative
2.2%
Neutral
5.8%
Positive
89.8%
Unclear
0%

Dominant Emotions

AdmirationAmusementExcitement

Common Intents

PraisePersonal reactionQuestionHumourContent request

Recurring Topics

StrengthWorkoutWorkout videoInspirationWorkout clothingAgingAppearancePostpartum recovery

Frequently Asked

  • "Clothing and outfit sourcing"

Creator Interaction

Likely to interact32%
Like rate0%
Reply threads observed24

Engagement Metrics

β€”
Median Engagement
4.3
Posts / Week
Video
Dominant Format

Engagement Detail

Average likesβ€”
Median likesβ€”
Average commentsβ€”
Median commentsβ€”
Sample size0 posts

Recent Posts (24)

hannaoeberg Instagram post about OwnU strength program promotion
OwnU strength program promotion
Video
Comments: 288 Plays: 117.6K
30 ain’t stopping no one! get matched to your best-fit strength program, comment STRONG and I’ll send you a link with 14 days free + 50% off
hannaoeberg Instagram post about Exercise during pregnancy
Exercise during pregnancy
Video
Comments: 91 Plays: 336.9K
I’ll say it 1,000 times over: WOMEN 🀍 I trained throughout both my pregnancies. they were still different. but I do believe that training m
hannaoeberg Instagram post about Workout motivation
Workout motivation
Video
Comments: 245 Plays: 324.7K
safe to say I was on bitch mode today 😌 let’s see it as a beautiful reminder that this isn’t always fun and sometimes we don’t want to show
hannaoeberg Instagram post about Relationship story
Relationship story
Video
Comments: 181 Plays: 691.3K
came for the gym crush, stayed for the whole life together 😭
hannaoeberg Instagram post about Fitness humor
Fitness humor
Video
Comments: 79 Plays: 448.4K
I’ll be 30 min late πŸ“ž..
hannaoeberg Instagram post about Leg workout
Leg workout
Video
Comments: 195 Plays: 274.7K
Mic’d up leg day 🎀 who is sheee?! πŸ˜ŒπŸ˜‚
hannaoeberg Instagram post about OwnU strength program promotion
OwnU strength program promotion
Video
Comments: 58 Plays: 191.6K
stop winging your workouts and wondering why you’re not progressing. you need a plan. period! don’t know where to start? get matched to you
hannaoeberg Instagram post about Postpartum fitness recovery
Postpartum fitness recovery
Album
Comments: 94
I did not expect so much love from this community when I posted this on my story yesterday 😭 my phone gave me one of those little memories
hannaoeberg Instagram post about Motherhood
Motherhood
Album
Comments: 106
I’m a mummy ✨
hannaoeberg Instagram post about Upper body workout
Upper body workout
Video
Comments: 51 Plays: 232.7K
this is a forever thing babe 😌 if you’re looking to cry yourself close to failure on an upper-body workout… welll here you go; 1. one arm
hannaoeberg Instagram post about Fitness mindset
Fitness mindset
Video
Comments: 218 Plays: 620.4K
the most inconvenient truth 🫢🏼
hannaoeberg Instagram post about Hair length preference
Hair length preference
Video
Comments: 172 Plays: 520.4K
I loooove my short hair. but I miss my long hair. but I love how easy it is to wear it short. but I love how you can style it when it’s long
hannaoeberg Instagram post about Personal expression
Personal expression
Album
Comments: 268
sorry not sorry 🀍
hannaoeberg Instagram post about Body acceptance
Body acceptance
Album
Comments: 379
two babies. two pregnancies. a body I’m incredibly proud of! here’s a reminder that bodies don’t look the same from every angle, in every l
hannaoeberg Instagram post about Balanced nutrition
Balanced nutrition
Album
Comments: 91
I know social media can confuse things, but here’s to real food! no protein bars or shakes to save the day. (even tho they can be great, don
hannaoeberg Instagram post about Cottage cheese bread recipe
Cottage cheese bread recipe
Video
Comments: 194 Plays: 640.8K
bread is life PERIOD these feta and tomato cottage cheese bread did not disappoint πŸ₯―πŸ…πŸŒΏ here’s how: (2 servings) 100g cottage cheese 120g
hannaoeberg Instagram post about Minimalism and perspective
Minimalism and perspective
Video
Comments: 46 Plays: 380.2K
for years I thought I needed more, when in fact I needed less πŸ”’
hannaoeberg Instagram post about Motherhood humor
Motherhood humor
Video
Comments: 211 Plays: 843.8K
send it to a milf 🫢🏼
hannaoeberg Instagram post about Swedish summer family life
Swedish summer family life
Album
Comments: 76
20 frames of Swedish summer β˜€οΈπŸŒ»πŸ’› 1. skipped the gym for a day at the beach 🐝 2. little missy hands out several kisses to Ari everyday πŸ’‹ 3. a
hannaoeberg Instagram post about Strength mindset
Strength mindset
Video
Comments: 95 Plays: 465.0K
choose strength πŸ”’
hannaoeberg Instagram post about Nordic sports humor
Nordic sports humor
Video
Comments: 231 Plays: 800.8K
call @erling and tell him we have a new blondie about to be the new star of the nordics ⭐️
hannaoeberg Instagram post about Age and birthday
Age and birthday
Video
Comments: 108 Plays: 440.9K
37 & counting 😌
hannaoeberg Instagram post about Efficient strength training
Efficient strength training
Video
Comments: 56 Plays: 441.7K
think you need to spend day after day in the gym to change your body? as a busy mum, here’s your reminder: three well-planned workouts a we
hannaoeberg Instagram post about Long term fitness journey
Long term fitness journey
Album
Comments: 303
18 years in.. we’ve been through a lot but my 20 old me would be proud to know I figured it out and that my best shape is at my late 30s! s

Analysis based on 24 available posts.
Last snapshot taken: August 28, 2026