Josephine Philips — Instagram profile photo

Josephine Philips

@josephine__philips

Entrepreneur Influencers

[CURRENTLY OFF INSTAGRAM FOR 2026] Founder & CEO @sojo.uk Forbes 30 under 30 & TED Speaker Substack @under____current 🍿 Sign up ↓

15.2KFollowers
578Following
306Posts
2.1%Engagement Estimated

Creator summary

Founder and CEO of SOJO, a Forbes 30 Under 30 honoree and TED Speaker who shares business milestones, entrepreneurship, personal reflections, writing, and event-related content. Currently off Instagram for 2026 and also publishes on Substack under @under____current.

Founder and CEO

Content formats

Carousel
91.7%
Video
8.3%

Based on 24 posts

Niche & topics

Entrepreneur Influencers

Founder StorytellingStartup milestonesEntrepreneurshipPersonal reflectionsWriting and SubstackPublic speaking
SOJO business milestonesTED talk experienceNew year reflectionEntrepreneurshipWriting

Known for

  • Founding and leading SOJO
  • Forbes 30 Under 30 recognition
  • TED speaking
  • Writing on Substack
  • Sharing SOJO business milestones

Profile details

Account typeBusiness
VisibilityPublic
CountryUnited Kingdom
JoinedJune 2013
Links https://undercurrentnewsletter.substack.com/?r=4q6tv&utm_campaign=pub-share-checklist

Content style

Carousel ledPromotionalPersonal and reflectiveEvent focusedStorytelling

Contact & business

Public emailNot supplied
Contact methodNot supplied

Content Intent

Promotion
29.2%
Event or travel
25%
Personal story
20.8%
Education
4.2%
Entertainment
4.2%
Historical context
4.2%
Opinion
4.2%
Other
4.2%
Review
4.2%

Frequently Mentioned

SOJO Company 7 posts
Under current Publication 5 posts
Veuve Clicquot Brand 3 posts
Rochelle Humes Person 2 posts
Josephine Philips Person 2 posts
Substack Platform 2 posts
TED Organization 1 posts
Gilberto Tadday Person 1 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Across 31 sampled comments from three recent posts, reactions were overwhelmingly positive, with admiration, support, and excitement most evident. Sampled comments commonly praised the creator and discussed the repair, essay, and Dr. Martens topics. The creator interacted with 9 eligible top-level comments, including 8 likes and 3 observed replies; reply data was incomplete. Because this was a non-representative recent sample, and may prioritise more visible or popular comments, it may not reflect the broader community.

  • Admiration
  • Support
  • Excitement
  • Praise and personal reactions
  • Discussion of the repair, essay, and Dr. Martens
Positive
Dominant Sentiment
31
Comments Analysed
3
Posts Sampled

Sentiment

Mixed
1.9%
Negative
0%
Neutral
0%
Positive
98.1%
Unclear
0%

Dominant Emotions

AdmirationSupportExcitement

Common Intents

PraisePersonal reactionDiscussion

Recurring Topics

RepairEssayDr. Martens

Creator Interaction

Likely to interact28.1%
Like rate25%
Reply threads observed3

Engagement Metrics

2.12%
Median Engagement
1.0
Posts / Week
Carousel
Dominant Format

Engagement Detail

Average likes481.32
Median likes307.5
Average comments27.59
Median comments12.5
Sample size22 posts

Recent Posts (24)

josephine__philips Instagram post about Social media break
Social media break
Album
Likes: 443 Comments: 20
Things I did, places I went, people I love [I’m deleting social media for the second half of the year - am just a happier gal without the h
josephine__philips Instagram post about Criminal justice and structural injustice
Criminal justice and structural injustice
Album
Likes: 70 Comments: 5
Juneteenth was last week and it made me think so much about the documentary ‘13th’ by @ava - one of the most powerful docs I’ve ever watched
josephine__philips Instagram post about Circular fashion and repair
Circular fashion and repair
Album
Likes: 107 Comments: 11
In the heart of Soho @drmartensofficial has launched an in-store repair service AND an in-store repaired collection as part of their “REWAIR
josephine__philips Instagram post about Dating and relationships
Dating and relationships
Album
Likes: 460 Comments: 15
Husband hunting
josephine__philips Instagram post about Gender expectations and ambition
Gender expectations and ambition
Album
Likes: 177 Comments: 8
Finding it hard to find the time to write but committed to keeping going as I’m enjoying it a lot Inspired by all the chatter this month ar
josephine__philips Instagram post about Women in business awards
Women in business awards
Album
Likes: 379 Comments: 30
54 whole years of celebrating Bold Women @veuveclicquot Bold Awards are the longest running international awards of its kind. Showcasing o
josephine__philips Instagram post about Entrepreneurial journey
Entrepreneurial journey
Album
Likes: 345 Comments: 13
Taking it back to the beginning of the journey on Ladies Who Launch this week 🎙️ @weareladieswholaunch @rochellehumes
josephine__philips Instagram post about SOJO founder interview
SOJO founder interview
Video
Comments: 31 Plays: 73.8K
Comment “SOJO” for a link to this episode. Trailblazer alert! 🚀 @rochellehumes sits down with @josephine__philips, founder of @sojo.uk,
josephine__philips Instagram post about Personal enjoyment
Personal enjoyment
Album
Likes: 143 Comments: 8
Food for the soul.
josephine__philips Instagram post about Dating and capitalism
Dating and capitalism
Album
Comments: 11
My second essay is now up on Substack @under____current This time I’m discussing our modern dating market where the language of capitalism
josephine__philips Instagram post about Book club discussion
Book club discussion
Album
Likes: 113 Comments: 1
“Obsessive Love” for book club. Delectable book. Delectable conversations. Delectable women.
josephine__philips Instagram post about Circular fashion entrepreneurship
Circular fashion entrepreneurship
Album
Likes: 219 Comments: 2
After winning last year’s UK Final, it was such an honour to be invited back this year to be a judge for eBay’s Circular Fashion Fund. Wit
josephine__philips Instagram post about Strategy retreat in Switzerland
Strategy retreat in Switzerland
Album
Likes: 363 Comments: 19
I never do cold holidays but I am officially a convert. Getting out of the city and into the mountains to spend the weekend at The Brecon,
josephine__philips Instagram post about Circular fashion conference
Circular fashion conference
Album
Likes: 175 Comments: 5
I’ve spent the last three days in a beautiful Chateaux outside of Paris for an incredible Fashion & Textiles Conference hosted by the @ellen
josephine__philips Instagram post about Substack newsletter launch
Substack newsletter launch
Album
Likes: 109 Comments: 10
My first substack is out ! Truly obsessed with my lil community of subscribers. Writing is giving me so much joy - I finally have an outle
josephine__philips Instagram post about Substack launch
Substack launch
Video
Likes: 250 Comments: 39 Plays: 8.8K
I’m starting a Substack !! Go and follow / subscribe @under____current If you sign up via the link in bio the first newsletter will be in
josephine__philips Instagram post about Sister’s birthday
Sister’s birthday
Album
Likes: 389 Comments: 12
Spent yesterday celebrating my sister. Aka my person, champion, shelter, inspiration and best friend. Here’s to 30 🥂
josephine__philips Instagram post about Ambition and wellbeing
Ambition and wellbeing
Album
Likes: 75 Comments: 5
This year I’m “letting loose” as defined by @shopedelano in her call to us being both ambitious AND alive. Never have words rang so true f
josephine__philips Instagram post about Founder media coverage
Founder media coverage
Album
Likes: 270 Comments: 8
Our founder @josephine__philips has been featured in Harpers Bazaar after being selected as part of the Veuve Clicquot 2026 Bold Woman Award
josephine__philips Instagram post about Women’s entrepreneurship award
Women’s entrepreneurship award
Album
Likes: 748 Comments: 75
Super excited to share that I’ve been selected as part of the Veuve Clicquot 2026 Bold Woman Award shortlist 🏆 Now in its 54th year, the aw
josephine__philips Instagram post about SOJO business expansion
SOJO business expansion
Album
Likes: 781 Comments: 23
SOJO’s got a new home!! 🏠 Moving operational facilities is no mean feat. Very grateful to the SOJO team for pulling this off. Here’s to a bi
josephine__philips Instagram post about SOJO business milestones
SOJO business milestones
Album
Likes: 1.5K Comments: 80
A couple of big wins from the beginning of this year for my incredibly demanding child @sojo.uk
josephine__philips Instagram post about TED talk experience
TED talk experience
Album
Likes: 1.7K Comments: 152
A whole TED talk. I don’t actually have the words to describe how I’m feeling yet. This past week, being in the US, listening to so many i
josephine__philips Instagram post about New year reflection
New year reflection
Album
Likes: 1.7K Comments: 66
A Big year with a capital b

Analysis based on 24 available posts.
Last snapshot taken: August 27, 2026