Neil Patel — Instagram profile photo

Neil Patel ✓ Verified

@neilpatel

Entrepreneur Influencers

New York Times bestselling author 📚 Top 100 entrepreneur under 30 by Obama 💯 Top 10 marketer by Forbes 🔑 Co-founder of @npdigitalglobal 📈

673.5KFollowers
128Following
3.1KPosts
0.0%Engagement Estimated

Creator summary

A New York Times bestselling author and marketing entrepreneur who shares educational and opinion-led insights on SEO, content marketing, AI-generated content, and AI search. The creator is also a co-founder of NP Digital and primarily publishes video content.

Author and marketing entrepreneur

Content formats

Video
66.7%
Image
33.3%

Based on 24 posts

Niche & topics

Entrepreneur Influencers

AI Driven SEOContent marketingSearch optimizationAI marketingDigital entrepreneurship
AI generated content performanceContent marketing strategyTargeted SEOSEOAI search

Known for

  • New York Times bestselling authorship
  • Co-founding NP Digital
  • SEO and targeted search strategy
  • Content marketing insights
  • Analysis of AI-generated content and AI search
  • Recognition by Obama and Forbes

Profile details

Account typeBusiness
VisibilityPublic
CountryUnited States
JoinedApril 2018
Links http://npdigital.com/
https://bit.ly/3YYNTZm
http://gohighlevel.com/neilpatel

Content style

EducationalOpinion ledVideo firstStrategy focusedOccasional product showcases and demonstrations

Contact & business

Public emailneil@neilpatel.com
Contact methodNot supplied

Content Intent

Education
54.2%
Opinion
33.3%
Product showcase
8.3%
Demonstration
4.2%

Frequently Mentioned

Google Search engine 6 posts
ChatGPT AI platform 5 posts
Instagram Social platform 4 posts
AI Technology 3 posts
AnswerThePublic Software tool 3 posts
TikTok Social platform 3 posts
YouTube Video platform 3 posts
Reddit Online community 2 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Among the 14 sampled comments across three recent posts, reactions were predominantly positive, with admiration, support, and amusement most evident. Discussion focused on AI-generated content and audience targeting, alongside praise, personal reactions, and general discussion. Three comments showed observed creator interaction, but reply data was incomplete. Because the sample was recent and non-representative, it may not reflect broader community sentiment.

  • Admiration
  • Support
  • Amusement
  • Discussion of AI-generated content
  • Discussion of audience targeting
Positive
Dominant Sentiment
14
Comments Analysed
3
Posts Sampled

Sentiment

Mixed
4.8%
Negative
6.7%
Neutral
6.7%
Positive
81.9%
Unclear
0%

Dominant Emotions

AdmirationSupportAmusement

Common Intents

PraiseDiscussionQuestionPersonal reaction

Recurring Topics

AI generated contentAudience targeting

Creator Interaction

Likely to interact18.8%
Like rate0%
Reply threads observed3

Engagement Metrics

0.02%
Median Engagement
22.5
Posts / Week
Video
Dominant Format

Engagement Detail

Average likes206.7
Median likes104
Average comments40.26
Median comments9
Sample size23 posts

Recent Posts (24)

neilpatel Instagram post about AI generated content performance
AI generated content performance
Image
Likes: 61 Comments: 1
AI-generated content is 2.15X less likely to be liked on social media. Check out the stats. It doesn't matter whether you use AI fully or
neilpatel Instagram post about Content marketing strategy
Content marketing strategy
Video
Likes: 50 Comments: 1 Plays: 3.9K
This swimming pool company was weeks from going under, but then one tweak in strategy brought in two million dollars. Marcus Sheridan had t
neilpatel Instagram post about Targeted SEO
Targeted SEO
Video
Likes: 93 Comments: 11 Plays: 4.6K
The biggest SEO win we've had this year didn't come from more traffic. It came from less. We picked the audience that mattered most to the b
neilpatel Instagram post about AI content and SEO
AI content and SEO
Image
Likes: 162 Comments: 9
If you use any AI platform to create content, Google will know, and you might not rank as well or be mentioned often in AI Overviews. Just
neilpatel Instagram post about Search visibility
Search visibility
Video
Likes: 834 Comments: 508 Plays: 33.8K
SEO, AEO, GEO. Same goal, three different games. SEO gets your book on the front shelf where people can find it, winning on Google and Bing
neilpatel Instagram post about Ubersuggest WordPress plugin
Ubersuggest WordPress plugin
Video
Comments: 4 Plays: 3.7K
🎉 We just shipped something we've wanted for some time: an official Ubersuggest plugin inside WordPress. It runs a Site Audit 🔍, catches we
neilpatel Instagram post about Testimonials and conversion
Testimonials and conversion
Video
Likes: 97 Comments: 10 Plays: 5.1K
Most people bury their best proof on a testimonial page nobody visits. Wrong spot. Doubt shows up the second someone sees your price. So tha
neilpatel Instagram post about TikTok marketing
TikTok marketing
Image
Likes: 514 Comments: 31
Move over YouTube, because TikTok is the new king of video. Just look at video watch time per day by platform. If you are ignoring TikTok
neilpatel Instagram post about AI business automation
AI business automation
Video
Likes: 104 Comments: 10 Plays: 7.6K
If you’re running a business by yourself, this might be the closest thing to hiring a full-time team without adding payroll. There’s now an
neilpatel Instagram post about Lead response speed
Lead response speed
Video
Likes: 67 Comments: 6 Plays: 4.6K
Harvard Business studied over 2,000 companies. The ones that answered a new lead within an hour were almost 7 times more likely to qualify i
neilpatel Instagram post about AI generated marketing content
AI generated marketing content
Image
Likes: 104 Comments: 10
AI has just created a big problem for marketers. Because AI is so popular, roughly 85.48% of the new content that marketers produce is eith
neilpatel Instagram post about Marketing research habits
Marketing research habits
Video
Likes: 642 Comments: 139 Plays: 27.5K
5 Habits To Get Insanely Good At Marketing 1. Asking ChatGPT, Gemini and Google's AI Overview about your own topic to see if you show up, o
neilpatel Instagram post about Instagram link strategy
Instagram link strategy
Video
Likes: 108 Comments: 9 Plays: 6.6K
Good post. People engaging. Then you say the fatal words. Here's the problem: the algorithm rewards time spent in the app above almost every
neilpatel Instagram post about AI agent adoption
AI agent adoption
Image
Likes: 82 Comments: 3
Everyone claims they are using AI agents, but they are full of it. Really... barely anyone is using agents. Only 1.1% of OpenAI users are
neilpatel Instagram post about AI brand visibility
AI brand visibility
Video
Likes: 317 Comments: 109 Plays: 16.9K
If you want ChatGPT to recommend your business, you need to be on the websites it trusts. My team ranked all of them and #1 is a site most m
neilpatel Instagram post about Multichannel brand visibility
Multichannel brand visibility
Video
Likes: 89 Comments: 8 Plays: 5.3K
When a customer is weighing you against a competitor, the deciding factor usually isn't price. It's whether they've seen you before. TikTok,
neilpatel Instagram post about Revenue focused SEO measurement
Revenue focused SEO measurement
Image
Likes: 64 Comments: 2
SEOs focus on the wrong metrics. Before, it was rankings and backlinks. Now they are switching out backlinks for AI visibility and brand t
neilpatel Instagram post about Customer experience as a premium differentiator
Customer experience as a premium differentiator
Video
Likes: 109 Comments: 5 Plays: 7.7K
Here's why most premium brands are lying to themselves. They charge luxury prices and deliver a budget experience where it actually counts.
neilpatel Instagram post about Search visibility strategy
Search visibility strategy
Video
Likes: 134 Comments: 8 Plays: 6.8K
Run this test tonight. Search for what you sell the way a customer actually would, on three different platforms. Whoever shows up is taking
neilpatel Instagram post about Brand building
Brand building
Video
Likes: 117 Comments: 14 Plays: 6.6K
The highest-leverage thing you can build in marketing and this is a strong statement for me to make, is brand. Not ads. Not funnels. Brand.
neilpatel Instagram post about AI search positioning
AI search positioning
Image
Likes: 85 Comments: 3
Your goal shouldn't be to optimize for ChatGPT and Gemini to "include you" in the answer, instead, optimize to "be the answer". Look at wha
neilpatel Instagram post about Marketing fundamentals
Marketing fundamentals
Video
Likes: 279 Comments: 8 Plays: 11.8K
Marketing feels complicated. Funnels, algorithms, SEO, ads, AI tools. It seems like you need to learn 20 things before you're even allowed t
neilpatel Instagram post about Brand growth challenges
Brand growth challenges
Image
Likes: 91 Comments: 8
Everyone wants to build a brand like Nike or Apple for their own vertical or niche. But in the process of building a brand, you'll find tha
neilpatel Instagram post about AI assisted social content
AI assisted social content
Video
Likes: 551 Comments: 13 Plays: 32.3K
LinkedIn just started hiding AI-written posts. And their system catches them 94 percent of the time. But the answer is NOT to stop using AI.

Analysis based on 24 available posts.
Last snapshot taken: August 27, 2026