Nicole Wilkins | Strength Coach for Women 40+ — Instagram profile photo

Nicole Wilkins | Strength Coach for Women 40+ ✓ Verified Business

@nicolemwilkins

Fitness Influencers

💪Helping women 40+ build muscle, get stronger & feel confident 🏆4x IFBB Figure Olympia World Champion Supplements:@nPowerNutrition

389.4KFollowers
1.7KFollowing
4.5KPosts
0.1%Engagement Estimated

Creator summary

A professional fitness coach and four-time IFBB Figure Olympia World Champion who helps women over 40 build muscle, increase strength, and develop confidence through education, demonstrations, personal stories, and motivational content.

Professional fitness coach and competitive figure athlete

Content formats

Video
66.7%
Carousel
29.2%
Image
4.2%

Based on 24 posts

Niche & topics

Fitness Influencers

Women’s strength trainingWomen’s health and agingMuscle buildingFitness and life balanceConsistency and motivationCompetitive figure training
Aging and women’s healthPositive affirmationFitness and life balanceStrength trainingConsistency

Known for

  • Helping women 40+ build muscle and get stronger
  • Four-time IFBB Figure Olympia World Champion
  • Strength-training education and demonstrations
  • Confidence-focused fitness messaging
  • Level Up Challenge and coaching-related content

Profile details

Account typeCreator
VisibilityPublic
CountryUnited States
JoinedAugust 2011
Links https://linktr.ee/nicolemwilkins

Content style

EducationalDemonstration ledPersonal and story drivenMotivationalVideo focused

Contact & business

Public emailnicole@nicolewilkins.com
Contact methodCALL

Content Intent

Education
33.3%
Personal story
20.8%
Demonstration
16.7%
Event or travel
12.5%
Opinion
8.3%
Entertainment
4.2%
Other
4.2%

Frequently Mentioned

LEVELUP Call to action keyword 2 posts
COACH Call to action keyword 1 posts
LBI Location 1 posts
Level Up Challenge Fitness program 1 posts
Bodhi Personal name 1 posts
Nicolewilkins.com Website 1 posts
Fourth of July Holiday 1 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Across 36 sampled comments from three recent posts, reactions were predominantly positive, with sampled comments expressing admiration, excitement, and amusement. Praise and humour were common, alongside discussion, questions about the shorts’ source or brand, and some purchase interest. Recurring topics included shorts, shoulder press, and strength. The sample is not representative, and the recent-comment focus limits broader conclusions. The creator interacted with 30 eligible sampled comments, including 18 likes; reply data was incomplete.

  • Admiration for the creator’s strength and shoulder press
  • Excitement and praise
  • Amusement and humour
  • Questions about the shorts’ source or brand
  • Some purchase interest
Positive
Dominant Sentiment
36
Comments Analysed
3
Posts Sampled

Sentiment

Mixed
8.8%
Negative
0%
Neutral
4.2%
Positive
87%
Unclear
0%

Dominant Emotions

AdmirationExcitementAmusement

Common Intents

PraiseDiscussionHumourQuestionPurchase interest

Recurring Topics

ShortsShoulder pressStrength

Frequently Asked

  • "Shorts source or brand"

Creator Interaction

Likely to interact69.8%
Like rate41.9%
Reply threads observed14

Engagement Metrics

0.13%
Median Engagement
2.4
Posts / Week
Video
Dominant Format

Engagement Detail

Average likes1.9K
Median likes474
Average comments87.29
Median comments17.5
Sample size24 posts

Recent Posts (24)

nicolemwilkins Instagram post about Personal check in
Personal check in
Album
Likes: 442 Comments: 9
Just checking in ❤️
nicolemwilkins Instagram post about Shoulder workout
Shoulder workout
Video
Likes: 2.4K Comments: 34 Plays: 70.2K
Here’s the shoulder workout I did yesterday. I thought I’d share it in case you want to give it a try! 💪 Seated Dumbbell Shoulder Press Sin
nicolemwilkins Instagram post about Restarting fitness habits
Restarting fitness habits
Video
Likes: 154 Comments: 16 Plays: 6.2K
Don’t worry about making up for lost time- just start again today.
nicolemwilkins Instagram post about Body image and self acceptance
Body image and self acceptance
Album
Likes: 5.3K Comments: 213
For almost 20 years, looking at my body and figuring out what needed to change was literally part of my job. More muscle here. Leaner there.
nicolemwilkins Instagram post about Progressive strength training
Progressive strength training
Video
Likes: 229 Comments: 3 Plays: 14.0K
Want to get stronger? You have to challenge yourself. 💪 If your last rep feels almost as easy as your first, it’s probably time to add some
nicolemwilkins Instagram post about Kettlebell swing technique
Kettlebell swing technique
Video
Likes: 321 Comments: 7 Plays: 54.8K
A kettlebell swing is a hinge, not a squat. Think about pushing your hips back, then driving them forward to create the momentum that move
nicolemwilkins Instagram post about Workday behind the scenes
Workday behind the scenes
Image
Likes: 313 Comments: 10
A little peek at the part of my workday you don’t usually see. 💻✨ This is where I am most of the time.
nicolemwilkins Instagram post about Fitness mindset
Fitness mindset
Video
Likes: 190 Comments: 5 Plays: 9.3K
You’d probably never tell a friend, “You’re just inconsistent. You have no willpower. You can never stick with anything.” But we say those
nicolemwilkins Instagram post about Dumbbell lower body workout
Dumbbell lower body workout
Video
Likes: 506 Comments: 20 Plays: 19.9K
Just grab your dumbbells and complete all 5 moves back to back. Complete 5 rounds and rest only when you have to. 10 RDL Curtsy Lunge Comb
nicolemwilkins Instagram post about Maintaining training while traveling
Maintaining training while traveling
Video
Likes: 282 Comments: 12 Plays: 11.8K
When we visit family I have access to a set of dumbbells and no gym so I know my routine is going to be interrupted. I adjust my workout spl
nicolemwilkins Instagram post about Beach vacation
Beach vacation
Album
Likes: 1.1K Comments: 22
Took the week off to spend it at the beach on LBI 🏖️
nicolemwilkins Instagram post about 20 minute full body workout
20 minute full body workout
Video
Likes: 2.4K Comments: 16 Plays: 119.4K
Short on time this week? Hit your entire body in 20 Minutes. Do 7 reps of each move back-to-back without setting the bar down. Rest 1 minut
nicolemwilkins Instagram post about Training and nutrition goals
Training and nutrition goals
Video
Likes: 612 Comments: 135 Plays: 115.8K
Can you spot the difference? 👀 It’s a trick question. For most people, your strength training doesn’t need to completely change depending
nicolemwilkins Instagram post about Busy daily routine
Busy daily routine
Video
Likes: 336 Comments: 8 Plays: 14.4K
Today was one of those days that felt like three days packed into one 😂 Walk with Bodhi. Dentist appointments. Dress rehearsal. Filming wor
nicolemwilkins Instagram post about Long term fitness habits
Long term fitness habits
Video
Likes: 887 Comments: 67 Plays: 39.0K
I’ve been coaching women for over 2 decades now. The ones who keep the results, year after year, all do the same handful of things: 🔑They h
nicolemwilkins Instagram post about Muscle preservation with aging
Muscle preservation with aging
Video
Likes: 236 Comments: 19 Plays: 10.7K
Women start losing 3-8% of their muscle every decade after 30. That’s before any diet or medication. That is just from aging alone. So if yo
nicolemwilkins Instagram post about Strength and power training
Strength and power training
Album
Likes: 832 Comments: 36
As I’ve gotten older, one thing I haven’t stopped prioritizing is strength. I usually start my workouts with one heavy compound movement wh
nicolemwilkins Instagram post about Fourth of July celebration
Fourth of July celebration
Album
Likes: 786 Comments: 9
4th of July weekend 🎇 Parades, blowup pools, popsicles and fireworks 😊
nicolemwilkins Instagram post about Aging and women’s health
Aging and women’s health
Video
Likes: 3.3K Comments: 136 Plays: 89.2K
“Just wait until you have kids.” “Just wait until you’re in your 40s.” “Just wait…” Those comments almost always seem to come with a negati
nicolemwilkins Instagram post about Audience poll
Audience poll
Video
Likes: 177 Comments: 153 Plays: 24.6K
2 and 4 for me 🧑‍🍳. You?
nicolemwilkins Instagram post about 30 day commitment challenge
30 day commitment challenge
Video
Likes: 200 Comments: 15 Plays: 6.8K
Day 30 of doing the thing you said you would- for real this time. We made it🎉 If you followed along this month, what was your biggest tak
nicolemwilkins Instagram post about Reframing negative thoughts
Reframing negative thoughts
Album
Likes: 273 Comments: 13
Day 29 of doing the thing you said you would- for real this time. We all have the thoughts that work against us. The trick is to stop and r
nicolemwilkins Instagram post about Positive affirmation
Positive affirmation
Video
Likes: 1.7K Comments: 105 Plays: 101.5K
Love this for us 🫶
nicolemwilkins Instagram post about Fitness and life balance
Fitness and life balance
Album
Likes: 22.3K Comments: 1.0K
17 years competing taught me everything about what a body can do. The years since taught me everything about how to actually live in one. If

Analysis based on 24 available posts.
Last snapshot taken: August 28, 2026