Joe De Sena | Entrepreneur — Instagram profile photo

Joe De Sena | Entrepreneur ✓ Verified

@realjoedesena

Entrepreneur Influencers

🔑 Founder & CEO of @Spartan 🎙️ Host of The Hard Way Podcast 👨‍👩‍👦‍👦 Father of 4 📚 2x NYT Best-Selling Author

396.2KFollowers
1.4KFollowing
3.1KPosts
0.1%Engagement Estimated

Creator summary

Founder and CEO of Spartan, host of The Hard Way Podcast, father of four, and two-time New York Times bestselling author. His content focuses on perseverance, entrepreneurship, discipline, exercise and wellbeing, and personal development.

Founder, author, podcast host, and motivational entrepreneur

Content formats

Video
79.2%
Image
20.8%

Based on 24 posts

Niche & topics

Entrepreneur Influencers

Resilience and disciplineEntrepreneurshipPersonal developmentExercise and wellbeingMotivational leadership
PerseveranceEntrepreneurshipExercise and wellbeingPersonal developmentDiscipline

Known for

  • Founding and leading Spartan
  • Hosting The Hard Way Podcast
  • Writing two New York Times bestselling books
  • Discussing perseverance, discipline, entrepreneurship, and wellbeing
  • The Baker House Challenge

Profile details

Account typeBusiness
VisibilityPublic
CountryUnited States
JoinedFebruary 2019
Links https://www.spartan.com/en/pages/project-loading
https://journal.spartan.com/?view=individual
https://events.riversidefarm.com/ai-summit-2026
https://www.spartan.com/en/race/detail/10763/overview

Content style

Video ledOpinion drivenEducationalPromotionalPersonal and motivational

Contact & business

Public emailNot supplied
Contact methodNot supplied

Content Intent

Opinion
54.2%
Education
12.5%
Promotion
12.5%
Demonstration
4.2%
Entertainment
4.2%
Historical context
4.2%
Personal story
4.2%
Review
4.2%

Frequently Mentioned

Baker House Challenge Event 3 posts
Cornell University Institution 2 posts
Mike McLaughlin Person 1 posts
Spartan Brand or program 1 posts
Joe De Sena Person 1 posts
Adam Weitsman Person 1 posts
PENN Institution 1 posts
Baker House Lodge Venue 1 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Among 32 sampled comments across three recent posts, reactions were overwhelmingly positive, with support, admiration, and excitement most prominent. Sampled comments commonly praised or discussed fitness, dog training, health, wellness, rucking, and healthy living, with some humour and personal reactions. A small minority expressed negative or mixed sentiment. No creator likes or replies were observed, though reply data was incomplete. The recent sample was not representative and may not reflect the wider community.

  • Support and admiration
  • Excitement about the content
  • Praise and discussion of fitness, wellness, and dog-related topics
  • Some humour and personal reactions
  • Limited negative or mixed sentiment
Positive
Dominant Sentiment
32
Comments Analysed
3
Posts Sampled

Sentiment

Mixed
3.3%
Negative
2.6%
Neutral
0%
Positive
94.1%
Unclear
0%

Dominant Emotions

SupportAdmirationExcitement

Common Intents

PraiseDiscussionHumourPersonal reactionComplaint

Recurring Topics

FitnessDog trainingHealthWellnessRuckingDogHealthy living

Creator Interaction

Likely to interact0%
Like rate0%
Reply threads observed0

Engagement Metrics

0.09%
Median Engagement
6.4
Posts / Week
Video
Dominant Format

Engagement Detail

Average likes2.6K
Median likes360
Average comments94.08
Median comments8
Sample size24 posts

Recent Posts (24)

realjoedesena Instagram post about Rucking
Rucking
Video
Likes: 55 Comments: 4 Plays: 1.4K
Rucking and Rocking
realjoedesena Instagram post about Dog training
Dog training
Video
Likes: 237 Comments: 8 Plays: 7.1K
Spartan Dog Training 101 🐕
realjoedesena Instagram post about Health and wellness
Health and wellness
Video
Likes: 329 Comments: 17 Plays: 6.1K
Health and wellness is going in the wrong direction. With the exception of high quality food most of what you need to maintain good health i
realjoedesena Instagram post about Parenting
Parenting
Video
Likes: 391 Comments: 5 Plays: 13.2K
Don’t negotiate with your kids.
realjoedesena Instagram post about Individuality
Individuality
Video
Likes: 215 Comments: 20 Plays: 11.4K
To standout you have to be different.
realjoedesena Instagram post about Entrepreneurship
Entrepreneurship
Video
Likes: 76 Comments: 3 Plays: 4.4K
In business, things move incredibly fast. If you don’t keep your ear to the ground and continuously talk to people, you are bound to miss ou
realjoedesena Instagram post about Work ethic
Work ethic
Video
Likes: 483 Comments: 12 Plays: 12.6K
You can’t be upset with the results you didn’t get for the work you didn’t do.
realjoedesena Instagram post about Family health
Family health
Image
Likes: 699 Comments: 10
Your health isn’t only for you. It’s for your family.
realjoedesena Instagram post about Pennsylvania or Penn community
Pennsylvania or Penn community
Video
Likes: 1.6K Comments: 76 Plays: 106.4K
Growing up I remember saying goodbye to people that were going to a slightly different kind of PENN. Nice to see a break in the cycle!
realjoedesena Instagram post about Resilience
Resilience
Video
Likes: 522 Comments: 5 Plays: 15.8K
There’s a pot of gold in every room you walk into. Most of the time the more uncomfortable the situation, the bigger the pot of gold (if you
realjoedesena Instagram post about Perseverance
Perseverance
Image
Likes: 436 Comments: 4
The best view comes after the hardest climb.
realjoedesena Instagram post about Resilience in children
Resilience in children
Video
Likes: 7.8K Comments: 946 Plays: 135.6K
When you lower the standards you get a weaker population. We should be teaching kids how to go through adversity and build resilience, not m
realjoedesena Instagram post about Comfort seeking behavior
Comfort seeking behavior
Image
Likes: 71 Comments: 1
The addicting cycle of seeking comfort.
realjoedesena Instagram post about Baker House Challenge
Baker House Challenge
Video
Likes: 95 Comments: 14 Plays: 21.7K
The Baker House Challenge is an open-call pitch competition for real estate and entrepreneurship deals — pitched live, in front of a crowd,
realjoedesena Instagram post about Entrepreneurship
Entrepreneurship
Video
Likes: 134 Comments: 4 Plays: 8.9K
When entrepreneurs approach me to invest or partner the one trait I look for is resilience. I care more about the entrepreneurs ability to b
realjoedesena Instagram post about Wrestling
Wrestling
Video
Likes: 8.6K Comments: 157 Plays: 149.2K
This is why we chose wrestling as THE sport for my sons.
realjoedesena Instagram post about Ticket sales and economics
Ticket sales and economics
Video
Likes: 137 Comments: 5 Plays: 7.8K
When the economy starts struggling ticket sales increase.
realjoedesena Instagram post about Consistency
Consistency
Image
Likes: 1.2K Comments: 9
Consistency is everything.
realjoedesena Instagram post about Electrical massage
Electrical massage
Video
Likes: 189 Comments: 7 Plays: 13.9K
I’m not a big gadget of biohacking guy but the electrical massage I got in Hong Kong a few weeks back did the trick. If you need some electr
realjoedesena Instagram post about Legacy and mortality
Legacy and mortality
Video
Likes: 287 Comments: 7 Plays: 7.7K
Nirmal Purja on how people can live their life to the fullest. Your legacy will live on. RIP🙏
realjoedesena Instagram post about Time management
Time management
Image
Likes: 535 Comments: 8
Life is short enough. Don’t make it shorter by scrolling it away.
realjoedesena Instagram post about Wearables and health behavior
Wearables and health behavior
Video
Likes: 156 Comments: 5 Plays: 6.5K
I’ve been saying this for years: wearables work against you if you become obsessed with the numbers. There’s actually research to support i
realjoedesena Instagram post about Perseverance
Perseverance
Video
Likes: 26.6K Comments: 132 Plays: 955.0K
On a hard way podcast episode with @mmclaughlinmd I learned that neurosurgeons can physically see if someone is a quitter or not. If you wan
realjoedesena Instagram post about Exercise and wellbeing
Exercise and wellbeing
Video
Likes: 12.3K Comments: 799
Imagine if everyone exercised for at least 20-30 minutes a day. I think the world would be a less aggressive and a more happy place. What do

Analysis based on 24 available posts.
Last snapshot taken: August 27, 2026