Simon Sinek — Instagram profile photo

Simon Sinek ✓ Verified Business

@simonsinek

Entrepreneur Influencers

To run & jump & laugh & cry & love & hope & imagine...to experience as much as I can for one purpose: to inspire.🇺🇦 Founder of The Optimism Company

5.1MFollowers
1.1KFollowing
3.1KPosts
0.2%Engagement Estimated

Creator summary

An entrepreneur and founder of The Optimism Company who uses video content to inspire optimism, explore leadership and communication, and reflect on legacy, contribution, and personal experience.

Inspirational entrepreneur and founder

Content formats

Video
62.5%
Image
33.3%
Carousel
4.2%

Based on 24 posts

Niche & topics

Entrepreneur Influencers

Optimism LeadershipCommunicationLegacy and contributionLeadershipInspirational storytelling
Unspecified visual contentLegacy and contributionAsking for helpLeadershipCommunication

Known for

  • The Optimism Company
  • A Bit of Optimism
  • Leadership and communication
  • Legacy and contribution
  • Inspiring optimism

Profile details

Account typeCreator
VisibilityPublic
CountryUnited States
JoinedDecember 2011
Links https://getinspired.cc/m/simonsinek
https://solgaard.co/products/the-simon-sinek-optimists-bag?variant=45583405744301

Content style

Video ledInspirationalEducationalReflectiveHistorical context

Contact & business

Public emailthankyou@simonsinek.com
Contact methodCALL

Content Intent

Other
29.2%
Historical context
25%
Education
20.8%
Promotion
12.5%
Personal story
8.3%
Entertainment
4.2%

Frequently Mentioned

A Bit of Optimism Podcast 7 posts
Alex Simon Person 4 posts
Globo Organization 2 posts
Rodrigo Carvalho Person 2 posts
Brendan Hunt Person 2 posts
Ted Lasso Television series 2 posts
Lifeshop Company 2 posts
ServiceTitan’s North Star Summit Event 2 posts

Community Reaction

These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.

Across 69 sampled comments from three recent posts, reactions were predominantly positive, with admiration, support, and excitement most evident. Recurring discussion focused on service, community, care, fundraising, hypergrowth, startup culture, and social connection. Comments also included praise, humour, personal reactions, discussion, and some criticism. The creator liked 3 eligible top-level comments and was observed replying to 1, though reply data was incomplete. Because the sample was recent and non-representative, and may prioritise popular comments, it may not reflect all sampled comments or the broader community.

  • Admiration and support
  • Excitement
  • Praise and personal reactions
  • Discussion of community, care, and service
  • Some criticism and mixed reactions
Positive
Dominant Sentiment
69
Comments Analysed
3
Posts Sampled

Sentiment

Mixed
5.1%
Negative
8%
Neutral
2.8%
Positive
84.2%
Unclear
0%

Dominant Emotions

AdmirationSupportExcitement

Common Intents

PraiseDiscussionHumourPersonal reactionCriticism

Recurring Topics

ServiceCommunityCareFundraisingHypergrowthStartup cultureSocial connection

Creator Interaction

Likely to interact4.2%
Like rate4.2%
Reply threads observed1

Engagement Metrics

0.23%
Median Engagement
5.4
Posts / Week
Video
Dominant Format

Engagement Detail

Average likes29.4K
Median likes11.4K
Average comments232.33
Median comments92.5
Sample size24 posts

Recent Posts (24)

simonsinek Instagram post about Unspecified visual content
Unspecified visual content
Image
Likes: 5.3K Comments: 39
simonsinek Instagram post about Purpose driven entrepreneurship
Purpose driven entrepreneurship
Video
Likes: 3.1K Comments: 63 Plays: 251.0K
When founders brag, they brag about how much they’ve raised. It’s rarely about what they’ve built. Mary Holland Nader (@maryhollandnader) i
simonsinek Instagram post about Community and shared growth
Community and shared growth
Video
Likes: 5.4K Comments: 65 Plays: 287.6K
Whether at a small team event or a large conference, in that moment you're a community. And that community is a group of people who showed u
simonsinek Instagram post about Unspecified visual content
Unspecified visual content
Image
Likes: 9.6K Comments: 54
simonsinek Instagram post about Humanity in technology
Humanity in technology
Video
Likes: 5.3K Comments: 75 Plays: 216.1K
Regardless of technology or the speed of innovation, people are still people. And all the rules of humanity still apply. Video from SHRM26
simonsinek Instagram post about Embracing unexpected opportunities
Embracing unexpected opportunities
Video
Likes: 3.5K Comments: 39 Plays: 193.1K
For many of us, stepping away—from the job, the city, the path—comes with the same quiet fear: "I'll fall behind." Behind what, exactly? B
simonsinek Instagram post about Unspecified visual content
Unspecified visual content
Image
Likes: 25.7K Comments: 172
simonsinek Instagram post about Cultural differences and connection
Cultural differences and connection
Video
Likes: 12.0K Comments: 59 Plays: 393.3K
Ted Lasso’s famous "Believe" sign has inspired millions of fans…but it started out as a joke. Brendan Hunt (@brendanhunting) is the Emmy Aw
simonsinek Instagram post about Inspiration
Inspiration
Album
Likes: 18.2K Comments: 102
Swipe for more inspiration. 💡
simonsinek Instagram post about Organizational purpose
Organizational purpose
Video
Likes: 3.0K Comments: 61 Plays: 175.3K
Mature companies fail because they forget why they were built. Video from Globo, November 2025, in conversation with journalist Rodrigo Ca
simonsinek Instagram post about Conflict resolution
Conflict resolution
Video
Likes: 16.5K Comments: 112 Plays: 670.7K
We often treat conflicts like they’re something to win… When we really need to think of conflict as “a team sport for mutual understanding.
simonsinek Instagram post about Unspecified visual content
Unspecified visual content
Image
Likes: 10.9K Comments: 83
simonsinek Instagram post about Managing difficult conversations
Managing difficult conversations
Video
Likes: 16.6K Comments: 96 Plays: 575.1K
Have you ever been so frustrated with someone that you couldn't remember a single thing you liked about them? That's what conflict does som
simonsinek Instagram post about Unspecified visual content
Unspecified visual content
Image
Likes: 7.6K Comments: 89
simonsinek Instagram post about Caring workplace culture
Caring workplace culture
Video
Likes: 8.7K Comments: 82 Plays: 294.5K
I didn’t expect a manufacturing company to change my life. But at Berry-Wehmiller, people don’t just work side by side. They look out for ea
simonsinek Instagram post about Accountability and apology
Accountability and apology
Video
Likes: 34.1K Comments: 246 Plays: 760.7K
Many of us hold back an apology because we think saying sorry means admitting we were wrong. But that is incorrect. Accountability is not a
simonsinek Instagram post about Unspecified visual content
Unspecified visual content
Image
Likes: 12.4K Comments: 97
simonsinek Instagram post about Effective apologies
Effective apologies
Video
Likes: 50.5K Comments: 298 Plays: 1.2M
Have you ever apologized and watched the tension in the room remain exactly the same? It turns out there is a right way to take accountabili
simonsinek Instagram post about Trust based leadership
Trust based leadership
Video
Likes: 26.9K Comments: 205 Plays: 772.0K
Leaders take the risk to trust first. Video from LeanScaper Revenue Intensive, January 2026, in conversation with founder Mark Bradley
simonsinek Instagram post about Unspecified visual content
Unspecified visual content
Image
Likes: 12.1K Comments: 100
simonsinek Instagram post about Reading priorities through communication
Reading priorities through communication
Video
Likes: 8.8K Comments: 85 Plays: 396.9K
Pay attention to the order in which a person presents information. More often than not, that will reveal their actual priorities. Video f
simonsinek Instagram post about Legacy and contribution
Legacy and contribution
Video
Likes: 78.7K Comments: 1.0K Plays: 2.2M
Legacy reaches beyond titles or achievements. It’s measured by the value we give to the world. Video from Urban Land Institute (ULI) 2024 w
simonsinek Instagram post about Asking for help
Asking for help
Video
Likes: 327.2K Comments: 2.2K Plays: 6.5M
I tell this story of my friend @mariashriver every chance I get. Asking “Do you have 8 minutes?” when we need help is one of the most powerf
simonsinek Instagram post about Scam warning
Scam warning
Image
Likes: 4.2K Comments: 132
If you get an email claiming to be from me or my team asking for money or personal info—it’s a scam. Please report it to your email provider

Analysis based on 24 available posts.
Last snapshot taken: August 27, 2026