50 Beauty Influencers Sharing Makeup, Skincare, and Beauty Tips
This list of 50 beauty influencers covers makeup tutorials, skincare routines, product reviews, hair content, special-effects looks, and practical beauty tips across social video, YouTube, and TikTok. It includes established creators and industry professionals such as James Charles, NikkieTutorials, Makeup by Mario, Pat McGrath, and Erica Taylor, alongside entrepreneurs behind brands including Rare Beauty-related collaborators and other creator-led lines. You’ll also find content featuring products and retail platforms such as Ulta Beauty, Sephora, and Rare Beauty, with creators spanning complexion makeup, mature-skin guidance, fragrance, wigs, nails, and bold artistic transformations.
The List
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James Charles ✓Blend, but don’t blend in. 🎨💞 CEO of @painted.co 🖌️ Stream my new single! ⤵️
James Charles is best known for his bold beauty content, video-first makeup tutorials, and role as CEO of Painted.co, including its Painted Mascara. His content stands out for blending product-focused beauty promotion with comedy, entertainment, and music, creating a colorful, personality-led public persona. Audience reactions are largely positive, with sampled comments showing admiration, amusement, and interest in his mascara and creative posts.
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NikkieTutorials ✓♡ founder @nimya ♡ 🎧 podcast @lightlesslounge 💡 🩷❤️🧡💛💚💙💜🤍🖤
NikkieTutorials is best known for highlighter tests, complexion makeup reviews, skincare preparation, and highly visual product demonstrations. Her video-led content combines polished, review-oriented beauty expertise with an energetic, occasionally personal style and nostalgia for the 2016 makeup era. As the founder of Nimya and host of the Lightless Lounge podcast, she also stands out as a creator who has expanded her public persona beyond traditional tutorials.
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MAKEUP BY MARIO ✓Makeup Artist & Founder, CEO #MakeupByMario Cruelty-free beauty ✨
MAKEUP BY MARIO is best known as a professional makeup artist and the founder and CEO of Makeup By Mario, sharing expert eye-makeup tutorials and product launches. His content stands out for its polished, demonstration-led carousel format and cruelty-free beauty focus, blending artistry with accessible product education and behind-the-scenes promotional content.
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Jeffree Star ✓Makeup Mogul - @jeffreestarcosmetics 💄Yak Rancher - @staryakranch 🚜 Living in Wyoming, living my dreams…
Jeffree Star is best known for Jeffree Star Cosmetics, luxury makeup reviews, product testing, and promotion of limited-edition beauty launches. His video-led content stands out for its bold, product-focused presentation and mix of beauty entrepreneurship with a distinctive Wyoming ranch lifestyle.
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JACLYN TORREY💍 ✓Animal mommy🐶🐶🐈 🐕 Wife to my dream man💍👰🏻♀️ teamjaclyn@smithsaint.com
Jaclyn Hill is best known for her makeup content, including trend-focused looks, tutorials, and beauty recommendations. What sets her apart is the way she combines beauty expertise with humorous personal storytelling, bedroom and comfort content, and glimpses of life with her pets and spouse. Her upbeat, relatable persona and positive audience response make her feel both entertaining and approachable.
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Pat McGrath ✓Dame Pat McGrath, DBE Makeup Artist, Founder, CEO, Creative Director “..the most influential makeup artist in the world.” -Vogue
Pat McGrath is best known as a celebrated makeup artist and the founder, CEO, and creative director of Pat McGrath Labs. Her Instagram stands out for polished, video-led demonstrations of luxury makeup, from dramatic eye looks and mascara to lip products, often inspired by celebrity and backstage artistry. The result is a glamorous, product-focused presence that combines expert technique with strong brand storytelling.
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HUDA ✓Your Big Beauty Sister 🇮🇶 Podcast @hudahotline Founder & CEO @hudabeauty Here to make a difference YOUTUBE 👇
Huda is best known as the founder and CEO of Huda Beauty, sharing makeup expertise alongside beauty product launches, fashion coverage, and celebrity collaborations. Her video-led content stands out for its entertaining, personal “big beauty sister” persona, blending practical beauty inspiration with candid conversation and behind-the-scenes access. Audience reactions frequently highlight enthusiasm for her bronzers, red lipstick looks, and product innovation.
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Amra Olević-Reyes ✓📍NYC 📧 contact@amrezy.co Founder of @amrezybrand
Amra Olević-Reyes, known online as Amrezy, is recognized for her beauty and fashion content, fragrance features, personal style, and role as founder of Amrezy Brand. Her carousel-led, product-focused posts stand out for blending polished beauty inspiration with outfit styling, event and travel moments, and a personal, opinion-driven voice that resonates with an engaged audience.
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patrickstarrr ✓💄MAKEUP IS A @ONESIZE FITS ALL ⭐️Founder and Licensed Esthetician ⏰🇵🇭Tiktok @patrickstarrr 👻Snapchat Patrickstarrr 📧 psimondac@gmail.com ⬇️New Vlog✨
Patrick Starrr is best known for transformative makeup artistry, expressive Halloween looks, and celebrity-inspired beauty content featuring icons such as Beyoncé and Lady Gaga. As the founder of One/Size and a licensed esthetician, he combines product-focused expertise with entertaining, personal storytelling. His playful, larger-than-life persona makes his carousel posts feel both educational and highly shareable.
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D E S I • P E R K I N S ✓✊🏽Mexicana🇲🇽 CEO and founder of @dezi & @deziskin 💌 desi@rangemp.com 🎦 YouTube - DesiPerkins
Desi Perkins is best known for her transformative makeup videos, YouTube presence, and founding DEZI and DEZI SKIN. Her content stands out for combining polished beauty demonstrations with fashion styling, eyewear, humor, and behind-the-scenes glimpses of her entrepreneurial life. As a Mexican beauty creator and CEO, she brings a distinctive personal perspective to an engaging, video-led presence.
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Sadaf Beauty ✓📍San Francisco 👇🏼Follow my lifestyle/travel blog @sadaf_beauty_diary Email: contact@sadafbeauty.net
Sadaf Beauty is best known for colorful eye makeup, vibrant lashes, and video-led reviews of products such as Haus Labs makeup, foundation, and spray powder. Her expressive, demonstrative style makes beauty testing feel approachable and engaging, while positive audience reactions and purchase interest highlight her influence in product discovery.
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🌙Manny Gutierrez ✓A daddy body with a mommy face 💄💪🏻 work- Mannymua733@gmail.com founder of @lunarbeauty ✨ ⬇️YOUTUBE⬇️
Manny Gutierrez, known online as Manny MUA, is best known for makeup content and as the founder of Lunar Beauty. His video-led presence stands out for blending product demonstrations with personal storytelling, humor, entertainment, Halloween looks, and creator collaborations. A highly engaged audience responds warmly to his expressive personality, appearance-focused content, and relatable personal-growth stories.
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Mikayla Jane Nogueira ✓MUA | Masshole | Pug Mom | Founder @povbeauty pov beauty available @sephora Business/PR: haley.walsh@thedigitalbrandarchitects.com
Mikayla Jane Nogueira is best known as a makeup artist and the founder of POV Beauty, with a strong presence around beauty product launches and Sephora availability. Her video-led content stands out for its energetic, product-focused presentation, personal storytelling, and behind-the-scenes brand announcements. A highly supportive audience frequently engages with her makeup, appearance, and product-related posts.
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Aditya Madiraju ✓New Jersey, US Makeup Nerd & Certified Makeup Artist 🏳️🌈 Partnerships - haley.walsh@thedigitalbrandarchitects.com
Aditya Madiraju is best known for makeup artistry, festive Diwali styling, fashion, and engaging travel and family-celebration content. As a New Jersey-based certified makeup artist and self-described “makeup nerd,” he combines demonstrative beauty videos with expressive storytelling and product-focused features. His warm, celebratory presence and LGBTQ+ visibility give his polished beauty and fashion content a distinctly personal feel.
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Emmy ✓Pro Makeup Artist & Licensed Cosmetologist Founder & CEO of @beautybeyondbarriers 📍LA & DMV Based Alopecia | Beauty & Wigs👩🏻🦲💋
Emmy is best known for her alopecia-focused beauty and wig content, professional makeup artistry, and her work as founder and CEO of Beauty Beyond Barriers. Her video-led tutorials, product showcases, and personal storytelling stand out for combining practical beauty expertise with inclusive, confidence-building representation. Her polished event and fashion content—including appearances connected to the Victoria’s Secret Fashion Show—adds an aspirational edge to her approachable public persona.
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Leilani Green ✓♡ art but on the face FORBES 30 UNDER 30 2026 FORBES TOP 50 CREATORS: FASHION 50 ♡ BUSINESS: leilanigreen@portraitmgmt.com ♡ all of my links 🔗
Leilani Green is best known for her artistic, transformative makeup looks, especially special-effects, Halloween, and themed face makeup. Her video-led content stands out for turning the face into a canvas through detailed demonstrations and educational tutorials, often featuring beauty products and brand discussions. A highly positive audience response highlights the creativity of her looks and inspires followers to recreate them.
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Brad Mondo ✓Founder & CEO @xmondohair & @xmondocolor
Brad Mondo is best known as the founder and CEO of XMONDO Hair and XMONDO Color, sharing expert-led hair and beauty content alongside personal lifestyle posts. His visually driven, carousel-led feed stands out for blending hair-focused expertise with travel, skiing, and candid storytelling, creating a polished yet personable public image.
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Erica Taylor ✓MUA • Educator 25+ yrs • Author L’Oréal Paris Makeup Artist, League of Experts • @itcosmetics Global Makeup Coach • ericataylorbeauty@gmail.com
Erica Taylor is best known for her mature-skin makeup guidance, educational tutorials, and product demonstrations informed by more than 25 years as a professional makeup artist and educator. Her video-led content stands out for its practical, technique-focused approach, along with beauty event and travel coverage that adds a personable, energetic dimension to her public presence. Professional affiliations with L’Oréal Paris Makeup and IT Cosmetics further reinforce her authority in the beauty space.
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Tati Westbrook ✓🤗 8 Million On YouTube! ✨ Twitter: GlamLifeGuru 🦋 @details.by.tati
Tati Westbrook, known online as GlamLifeGuru, is best known for detailed makeup reviews, foundation wear tests, blush recommendations, and complexion-focused demonstrations. Her video-led content stands out for its practical, product-focused approach, helping viewers assess how formulas perform in real use. A warm, enthusiastic public persona and engaged beauty community further reinforce her reputation as a trusted source for makeup guidance.
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kathleenlights ✓Cubana 🇨🇺 Miami Beauty Vlogger, Coffee Lover Founder @lightslacquer Come watch me on YouTube ✨
Kathleen Lights is best known for her beauty vlogs, makeup and nail content, and founding Lights Lacquer. Her carousel-led product showcases, demonstrations, and reviews stand out for blending practical beauty tips with personal storytelling, coffee-fueled lifestyle moments, and concert content. As a Cuban-born, Miami-based creator, she brings an approachable, personality-driven presence to the beauty space.
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samantha ravndahl ✓🇨🇦 chronically offline influencer founder: @glowbyauric contact: samantha@infagency.com ☟
Samantha Ravndahl is best known for makeup-focused videos, product showcases, restock updates, and color-driven beauty looks. Her content stands out for its blend of humor, personal storytelling, and detailed product styling, while her role as founder of Glow by Auric adds a product-development perspective. Audience reactions frequently highlight enthusiasm for her makeup looks and curiosity about shades, quality, packaging, and product availability.
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Jackie Asamoah ✓Co-founder: @forvrmood available @sephora @sephoracanada @beautyhutafrica home 🏠@lavishlyjackie 🇳🇬 in LA JackieAinaTeam@unitedtalent.com
Jackie Aina is best known as a beauty and lifestyle creator and co-founder of Forvr Mood, with a strong focus on fragrance, makeup, fashion, and product discussions. Her opinion-led, event-focused content stands out for its confident perspective and polished carousel presentation, while her audience responds with consistent admiration and support.
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Marjan Tabibzada ✓LA Beauty.Fashion.Lifestyle 3.9 mil on TikTok Email 💌 mt@young-couture.com
Marjan Tabibzada, known online as Young Couture, is best known for Halloween makeup tutorials, get-ready-with-me videos, and approachable skincare discussions. Her video-first content combines step-by-step beauty demonstrations with fashion, lifestyle, and event coverage, giving her public persona an engaging, polished, and personal feel. She also stands out for connecting beauty education with major industry moments and brand-focused content.
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Sophie Hannah ✓Helping you show up as your boldest self 💌 sophiehannah@intheknowglobal.com come bts → @lifewithsophiehannah join the waitlist 4 my 1st art prints ⬇️
Sophie Hannah is best known for her bold clown, horror-character, and Halloween makeup, often presented through entertaining, video-led tutorials and product showcases. Her content stands out for combining creative special-effects artistry with personal storytelling, family costume moments, and an encouraging message about showing up as your boldest self. Audience reactions frequently highlight her imaginative costumes, cosplay, hairstyles, and child-focused styling.
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Raye ✓Hey I’m Raye 👋🏽 🙏🏽Jesus is 👑 📧 Itsmyrayeraye@outshinetalent.com Beauty💄Lifestyle 💅🏽, Mom Life, Travel 🏝️ Bowling 🎳, & some LOLS 😂
Raye, known online as itsmyrayeraye, is best known for makeup setting products, hair transformations, hair care, and approachable beauty product reviews. Her video-led content stands out for its conversational, humorous, and story-driven style, blending beauty advice with personal style, motherhood, travel, and everyday lifestyle moments. Audience reactions frequently highlight her appearance, makeup, setting spray, and hair color, reflecting strong interest in both her beauty expertise and relatable personality.
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Golloria ✓Beauty | lifestyle 🇸🇸 all praise is due to the most high @forbesunder30 💌 | christinajonesteam@thedigitalbrandarchitects.com
Golloria is best known for makeup and beauty content that blends product reviews, fashion, personal expression, and lifestyle storytelling. Her video-led, opinion-driven approach stands out for its demonstrative style and candid, faith-forward public persona, supported by a warm and engaged audience.
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NICOL CONCILIO ✓Beauty•Lifestyle•Comedy Italian New Yorker turned LA Valley Girl 📧 Nicol@outshinetalent.com Book account: @nicolconcilioreads
Nicol Concilio is best known for her Halloween makeup, beauty product discussions, and entertaining video content. Her public persona stands out for blending demonstrative beauty tips with humor, couples comedy, lifestyle conversations, and bookish fandom content, creating a personable presence that resonates with her engaged audience.
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Wayne Goss - Makeup Artist ✓Enquiries: Kate@Ma.London
Wayne Goss is best known for his expert-led makeup demonstrations, skincare routines, and detailed beauty product comparisons. His video-focused content stands out for its practical, product-centered approach, covering everything from emerging brands to retail shopping and mature-skin considerations. Positive audience reactions frequently center on beauty shopping, concealer, foundation, and skincare discussions, reinforcing his persona as an informed and approachable beauty commentator.
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Bernardo Macias Jr ✓Baddest💯 San Diego CEO @badboujeebeautyy Family @theemaciasfamily619 Licensed 🪪 Nail Tec💅 Makeup Artist 🎨 📩theeblingking619@gmail.com MY BRAND ⬇️
Bernardo Macias Jr., known online as theeblingking, is a San Diego-based licensed makeup artist and nail technician best known for bridal makeup, beauty demonstrations, and Bad and Boujee Beauty. Their video-led content stands out for its hands-on product showcases, personal storytelling, and behind-the-scenes beauty brand and event coverage. Positive audience reactions often center on their makeup expertise, especially foundation, brow products, and bridal looks.
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Mᴀʀʟᴇɴᴀ Sᴛᴇʟʟ ✓Cosmetic formulator. Built a multi-million dollar brand from scratch. 1.6M on YouTube. Founder @houseofmarste 📝Class is in session. My brand here 👇
Marlena Stell is best known as a cosmetic formulator, beauty educator, and founder of House of Marste, with a focus on product reviews, seasonal trends, fragrance, and makeup for mature skin. Her video-led content stands out for its educational, demonstration-based approach and informed perspective on formulation, while her coverage of brands such as Rare Beauty brings practical guidance to beauty shopping. Audience reactions show particular enthusiasm for highlighter, blush, metallic eyeshadow, and fragrance recommendations.
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Sophie ✓UK 🇬🇧 Youtube & Tiktok 📷 sophdoeslife Makeup, beauty, lifestyle, music, travel ☀️ 📩soph@mcsaatchisocial.com
Sophie is best known for her video-led beauty reviews, makeup tutorials, and detailed beauty advent calendar content, alongside Taylor Swift-inspired looks and product discussions. Her approachable public persona blends practical demonstrations with personal storytelling, lifestyle updates, travel, and music. Positive audience reactions often highlight her blush, makeup, value-focused recommendations, and suitability-conscious beauty conversations.
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Nyma Tang ✓📍LA 🇸🇸 Beauty and Fashion 📩 nyma@wearekomodo.com
Nyma Tang is best known for her makeup and skincare content, particularly her focus on products and shades that work well for deeper skin tones. Based in Los Angeles, she stands out for demonstrative, video-led reviews that combine beauty expertise with personal storytelling, dry-skin guidance, and fashion-forward photography. Her audience responds enthusiastically to her appearance, product recommendations, and practical skincare insights.
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ROBERT WELSH ☾ Makeup Artist ✓🖤Pro MUA and educator of 21 years. Based in England. 1million + on YouTube! Robert.welsh@outreachtalentgroup.com 👇🏼All My Links and Discounts👇🏼
Robert Welsh is best known for his professional makeup expertise, educational demonstrations, and thoughtful reviews of beauty launches, including K-beauty and emerging product collections. With 21 years as a makeup artist, he stands out for turning techniques such as under-eye preparation and crease prevention into practical, accessible guidance, delivered with an opinion-driven and engaging video style.
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NIKKI LA ROSE-BONALDI ✓Professional Makeup Artist of 18 years Los Angeles 🖤 My goal is to teach you how to be your own PRO! Follow to start & subscribe to my YouTube 🎥
Nikki La Rose-Bonaldi is best known for her professional makeup expertise, celebrity makeup content, and accessible lessons on techniques, tools, and beauty products. With 18 years of experience, she stands out for video-led education that helps followers become their own makeup pros, alongside collaborations such as the BK Beauty x Nikki La Rose Travel Set. Her approachable teaching style and product-focused demonstrations have sparked strong audience interest in her brushes, launches, and masterclasses.
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Hasime Kukaj📍NY/NJ ✨TikTok: thebeautyradar 📧thebeautyradar@gmail.com
Hasime Kukaj, known online as The Beauty Radar, is best known for video-led lipstick try-ons, product reviews, beauty news roundups, and coverage of major cosmetics brands. Her content stands out for its hands-on demonstrations and editorial approach, giving followers a close look at products, makeup looks, and launches from brands such as MAC Cosmetics and Kylie Cosmetics. Positive audience reactions often highlight her highlighter and blush content, reflecting strong interest in her practical, product-focused beauty coverage.
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kylie park ✓Esthetician⚡️ hawaii🌺 CC❤️🔒 📧: kylie@waveyagency.com
Kylie Park is best known for skincare-focused beauty content informed by her work as an esthetician. Her video-led demonstrations and product showcases stand out for blending practical beauty advice with humor, personal storytelling, family moments, and lifestyle topics. Based in Hawaii, she brings an approachable, upbeat persona to her content that resonates with an engaged audience.
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Claudia Fabian | Beauty Over 50 ✓Showing you that age is a Superpower Señora Maxxing Beauty| Skincare | Style 📍Vegas | LA 📩:Claudia@kensingtongrey.co
Claudia Fabian of The Beauty Debut is best known for age-positive beauty content that celebrates makeup, skincare, style, and gray-hair transitions for women over 50. Her demonstrative videos, including bold looks such as blue eyeshadow, stand out for their personal, relatable approach and message that aging is a strength. With an audience that responds enthusiastically to her self-love and fashion-focused content, she offers an empowering perspective on beauty at every age.
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Annie Jaffrey ✓BEAUTY | HEALTH | LIFESTYLE ✨ Founder @nourished3 Contact: annie@anniejaffrey.com ▽ MY YOUTUBE CHANNEL ▽
Annie Jaffrey is best known for her beauty, health, and lifestyle content, along with her wellness brand, Nourished3, and YouTube channel. Her content stands out for blending beauty and educational posts with personal storytelling about parenthood, family life, travel, and comfortable fashion. Positive audience reactions often highlight her warm, relatable presence and interest in her family and Greece travel experiences.
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EmilyNoel83💄 ✓Wife, Momma x 3 👧🏻👧🏻👶🏻 Beauty YouTuber ❤️ Former news anchor 🎥 Life-long cheerleader 🌟 Check out my channel!
EmilyNoel83 is best known for approachable drugstore makeup tutorials, detailed beauty product reviews, lip combinations, and eyeshadow looks. Her video-led content stands out for its practical demonstrations and personable storytelling, complemented by her public persona as a former news anchor, wife, and mother of three. Audience reactions also highlight strong interest in her creative lip looks and everyday product recommendations.
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NisrinePro MUA & award-winning beauty content creator 🇦🇪🇱🇧🇺🇸 🏆 Featured in @ahlanlive Hot100 🎵 380,000 friends on TikTok 🔗 Product Links👇🏽رابط للمنتجات
Nisrine is best known for her hooded-eye makeup tutorials, setting powder discussions, and detailed product demonstrations. As a professional makeup artist and award-recognized beauty creator, she combines educational tips with entertaining videos, personal storytelling, and product-focused reviews. Her practical approach stands out, with followers often turning to her for product names, loose-powder insights, and solutions such as eyelid stickers.
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Rachel - Beauty & Food Creator ✓2 million on YouTube 💗 Tester of all things trending in beauty & food ⬇⬇⬇ Channel links & shop my faves
Rachel is best known for testing trending beauty products, particularly makeup and hair items, alongside entertaining food and dessert experiments. Her video-led content stands out for its humorous, personal storytelling and practical demonstrations, making product reviews and recommendations feel approachable. With a strong YouTube presence and an engaged audience discussing topics like mascara, eyelashes, and wear time, she has built a public persona around curious, relatable experimentation.
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Organic Beauty | Non-Toxic Living ✓💄 Clean beauty shop with 6,500+ products! 🌿 43, no Botox, filler or surgery. 👸🏻 Natural aging tips that actually work. 🐰 Shop Faves ↓
Organic Beauty is best known for clean beauty curation, natural-aging skincare tips, and product reviews tailored to dry skin. Her content stands out for its educational, video-led approach and candid advocacy for alternatives to Botox, fillers, and surgery. As both a creator and clean beauty shop operator, she combines personal experience with practical recommendations, particularly around hydration and skincare ingredients.
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Lesley ✓Content Creator Hair, beauty & fashion ✉️ freshlengths@outlook.com 📍 London
Lesley, known online as Fresh Lengths, is best known for her hair-growth progress, haircare content, and beauty product launches. Her video-led content stands out for combining practical demonstrations and personal storytelling with fashion and travel, while her London-based perspective and New York-focused posts add a distinctive lifestyle element.
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Elizabeta Petkovski ✓I love blush! 40+ glowy makeup & skin + how to be the best smelling person in the room Email:makeupsessions@gmail.com
Elizabeta Petkovski, known on Instagram as @makeupsessions, is best known for blonzer and cream blush reviews, glowy makeup looks, skincare content, and fragrance discoveries. Her video-led, demonstrative approach stands out for making beauty approachable and educational, particularly for an over-40 audience seeking luminous, wearable looks. Positive audience reactions often center on her makeup, perfume, and lipstick recommendations.
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Andréa Matillano ✓💄 Affordable Makeup + Beauty Reviews 🎥 YouTube: Andrea Matillano ✨ TikTok: @andreamatillano 💌 andrea@outloudtalent.com
Andréa Matillano is best known for affordable makeup reviews, drugstore beauty finds, and practical product recommendations, including discoveries from Ulta Beauty and brands such as Essence Cosmetics. Her video-led content stands out for its approachable, review-focused style, helping beauty fans find effective essentials without overspending. Consistently positive audience reactions also reflect her warm, personable presence.
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Joanne Burns - beauty , style, travel and lifestyle creator ✓Sharing the best face & body treatments and skincare for firmer, youthful, glowing skin✨Makeup tips👄 Style inspo🧥 Dachshund mum 🌭 ✉️jo@theglowgirl.com
Joanne Burns, known online as The Glow Girl, is best known for face and body treatment recommendations, anti-aging skincare tips, makeup advice, and r.e.m. Beauty content. Her video-led posts combine product reviews and skincare demonstrations with style, fragrance, Ariana Grande-related event content, and personal moments as a dachshund mum. Her focus on firmer, youthful-looking, glowing skin and her warm, relatable personality stand out to an engaged UK audience.
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Christina Temitope Abiola ✓Model📍NYC/NJ Mompreneur, Beauty and lifestyle content creator! RU Tech👩🏿🎓 AS Seen on OWN TV Founder @abiolaandco Info@christinaabiola.com
Christina Temitope Abiola is best known for dark-skin makeup content, beauty product reviews, and candid stories about working motherhood and body positivity. Her video-led content combines demonstrations and opinion-driven recommendations with personal storytelling, creating an approachable voice for beauty and lifestyle audiences. Based in the NYC/NJ area, she also stands out as a model, mompreneur, and founder of Abiola & Co., with beauty interests spanning brands and retailers such as Juvia’s Place, Huda Beauty, Ulta Beauty, and Sephora.
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Amanda Frisch💫 Beauty at EVERY Budget 💫 || 📍Chicago 💄Ulta Beauty Collective ‘23 & ‘24 🔥TikTok:200K+ 💌 Email:amandafrischbeauty@gmail.com
Amanda Frisch is best known for affordable drugstore makeup tutorials, lip-stain testing, and practical concealer shade-matching guidance. Her video-led, demonstration-focused content stands out for making beauty approachable to beginners while covering products from brands such as NYX Cosmetics, L’Oréal Paris, CoverGirl, and Revlon. As a Chicago-based Ulta Beauty Collective member, she combines clear product opinions with budget-conscious recommendations that inspire positive audience engagement.
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JENNIE PHAM 🍳 ✓Ex-ulta & DIOR manager—aka your budget & bougie beauty bestie! |📍OC/LA 💌 jennietranpham@gmail.com ⏰ 299k tiktok eggheads
Jennie Pham, known online as @greeneggsandglamm, is best known for Ulta sale recommendations, makeup reviews, and candid beauty product de-influencing. A former Ulta and Dior manager, she stands out for blending budget-friendly finds with luxury beauty advice, positioning herself as a practical yet aspirational “budget and bougie” beauty bestie. Her carousel-led reviews and collaborations, including content that sparks excitement around beauty launches, make her recommendations feel both informed and approachable.
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Kelly GCruelty-free beauty | thrifted fashion 🚕 NYC 🫶🏻 200k besties on youtube ✉️ kelly@morecreative.co
Kelly G is best known for cruelty-free beauty content, including product empties, makeup demonstrations, lip-stain application, and press-on nail videos. Based in New York City, their video-led, review-oriented style combines practical beauty tips with thrifted fashion and personal storytelling, creating an approachable persona that has also built a substantial YouTube community.
This list was curated from our influencer directory. Last updated: October 23, 2026.