11 Women’s Fitness Influencers to Follow on Instagram
Looking for inspiration, guidance, and fresh workout ideas? These 11 women’s fitness influencers in the United States share content spanning strength training, mobility and stretching, home and gym workouts, wellness, and fitness challenges. From structured training programs and coaching to motivational videos and lifestyle content, this curated list features creators with varied approaches to building healthier, stronger routines.
The List
- 1
Jen Selter ✓One of the OG influencers.📍FL Fitness • Wellness • Humor #Seltering
Jen Selter is a Florida-based fitness and wellness influencer who describes herself as “one of the OG influencers,” blending workouts with humor and personal storytelling. Best known for her #Seltering content, she also shares travel and sauna-wellness experiences while keeping her video-led posts relatable and engaging.
- 2
𝓨𝓪𝓻𝓲𝓼𝓱𝓷𝓪 𝓐𝔂𝓪𝓵𝓪 🇵🇷 ✓Fitness coach 💪🏽 Transformación real, acompañada y sostenible ❤️ @teamnoexcuses_ @yarishnasinfiltro_ @tlfapparel @panattaofficial @valrbrand
Yarishna Ayala is a Puerto Rican fitness coach based in the United States who promotes real, supported, and sustainable transformation. Her video-led content focuses on HIIT training, strength-focused workouts, and fitness motivation, while her Puerto Rican identity and expressive style add a personal touch.
- 3
Lauren Drain Kagan ✓Fitspo Trainer | DJ Ari-Lah (Aree-luh) 🏥Nurse🏋🏼🎙️Singer📕NYT Best Seller 👧🏽Mom | Aria Skye 👙Bikini Pro 💃🏼Transformation Coach | 40k+ Clients -
Lauren Drain Kagan is a U.S.-based fitness influencer, transformation coach, bikini pro, nurse, singer, author, and mother to her daughter, Aria Skye. Alongside fitness and competition content, she shares DJ Ari-Lah performances, Las Vegas events, and personal stories, with followers often celebrating her achievements and mother-daughter bond.
- 4
Massy Arias ✓Mom | Health Coach | CEO 🇩🇴 👉🏽 @tru_supplements 📧: contactmassyarias@gmail.com Join my training community with 1,000’s of @mawarriors 👇🏽
Massy Arias is a Dominican-American mom, health coach, and CEO based in the United States who shares fitness education, mobility and stretching guidance, meal-preparation ideas, and wellness routines. She also speaks openly about grief and mental health, while incorporating parenting and her leadership of the TRU Supplements brand and training community into her content.
- 5
DEMI BAGBY ✓25 • Always All In ✞ Romans 15:13 Sports • Fitness • Hosting • Racing Cars • Good Vibes Founder: @powerfullypositive @bigdmedia
Demi Bagby is a 25-year-old U.S.-based fitness and sports creator whose bio reflects her upbeat “Always All In” attitude and Christian faith, represented by the Romans 15:13 reference. Beyond fitness challenges and strength-focused content, she shares her interests in hosting and racing cars and is the founder of Powerfully Positive and bigdmedia.
- 6
“Queen of Home Workouts” BS, CNS, CPT, CHHP ✓Fitness Creator + Model ✝️ Founder, @BabeFitness App 📲 🎯 Helped 100K+ women since 2013 💬 DM “BUILT” for the BAD & Built: 30 Day Guide
Brittne Babe is a U.S.-based fitness creator and model who describes herself as the “Queen of Home Workouts.” Her bio identifies her as a BS, CNS, CPT, and CHHP, and notes that she founded the BabeFitness app and has helped more than 100,000 women since 2013. Her faith is also part of her public profile, signaled by the cross in her bio, alongside her focus on strength, nutrition, confidence, and guided programs such as the BAD & Built: 30 Day Guide.
- 7
Cass Martin ✓@nordictrack Ambassador 📧Cassmartin@imftalent.com 🔥Get lean, strong & confident ⬇️ Join Now ⬇️
Cass Martin is a United States-based fitness creator and NordicTrack ambassador who encourages followers to get “lean, strong & confident.” Her video-led content shares strength-training guidance, exercise programming, and focused shoulder and leg workouts for people looking to build strength and confidence.
- 8
brookeence ✓Co-Founder and VP of @fromthefarmusa Shake the Hand that Feeds You 🤝 @nakedprogram #TrainNaked with me👇🏼
U.S.-based fitness creator Brooke Ence is the co-founder and vice president of From the Farm, reflecting her personal connection to farm life and the brand’s “Shake the Hand that Feeds You” ethos. Her bio also highlights her affiliation with the Naked Program, where she shares core and strength-training content under the “#TrainNaked” mantra.
- 9
𝙲𝚑𝚊𝚗𝚎𝚕 𝙸𝚑𝚎𝚗𝚊𝚌𝚑𝚘 | 𝚆𝚘𝚖𝚎𝚗’𝚜 𝙵𝚒𝚝𝚗𝚎𝚜𝚜 𝙲𝚘𝚊𝚌𝚑 ✓💌DM “𝐁𝐄𝐋𝐋𝐘” for your FREE Debloat Guide Helping women rebuild their core & sculpt a snatched waist✨ 🛍️𝙵𝚘𝚞𝚗𝚍𝚎𝚛: @shopcocofit
Chanel Ihenacho is a U.S.-based women’s fitness coach and founder of ShopCocoFit. In her bio, she invites followers to DM “BELLY” for a free debloating guide and shares her focus on helping women rebuild their core and sculpt their waist, alongside personal wellness and wedding-related content.
- 10
Alex Rice ✓Fitness | CPT workout with me @madetomoveapp 🏋🏻♀️ co-host of @feelingoodpod 🎙️ ↓ my app: try 7 days free ↓ Links
Alex Rice is a certified personal trainer who shares structured home and gym workouts focused on strength, legs and glutes, upper body, and core training. She also co-hosts the Feelingood podcast and invites followers to work out with her through the Made to Move app, which offers a seven-day free trial.
- 11
Berenice | Online fitness & nutrition coach💪🏻 I help women reach their body goals & maintain without extremes! 🔥12 years of experience 👇🏻Work with me
Berenice, known on Instagram as @ladyfit, is an online fitness and nutrition coach with 12 years of experience. She helps women pursue their body goals and maintain their results without extreme approaches, sharing strength-training workouts, home-fitness routines, healthy-eating guidance, and transformation content.
This list was curated from our influencer directory. Last updated: September 4, 2026.